What is Sport Management?

KINE 2380 3.0Introduction to Sport Administration

Today’s Topics:

• Defining Sport and Sport Management• Nature and Scope of the Sport Industry• Unique Aspects of Sport Management• Competencies and Career Planning• Professional Preparation• Future Challenges and Opportunities

Sport Industry- all sport-related products offered to customers

Sport Performance

Sport Production

Sport Promotion

Sport Industry Segmentation

Participation Products/Influence Promo Tools

A View of the Sport Industry by Setting

• Professional Sport• Amateur Sport• University Athletics• Municipal Recreation• Government (Federal and

Provincial/Territorial)

• Private Clubs• Social/Charitable Organizations

A View of the Sport Industry by Setting

• Sport Marketing/Consulting Firms

• Corporations• Sporting Goods• Sport Media• Health/Physical Activity-Related• Sport Law/Agents• Tourism

What makes the sport product unique?

• Intangible

• Subjective

• Inconsistent

• Perishable

• Emotional

Sport Organizations are:

• Goal oriented

• Deliberately Structured

• Deliberately Coordinated

• Exist as a system of individuals and groups

• Made up of people with special skills

Sport Marketing Sport Enterprise Financing Sport Industry Career Paths Sport as a Social Institution

Unique Aspects of Sport Management

Sport Context

The Old Rules of Employment (Bridges, 1994)

Employee: vertical hierarchy within a department job description moving up the vertical hierarchy

New Rules!!!! Contingent worker Entrepreneur Pensions Project teams Team facilitation Employment length

“If you don’t know where you’re going

any road will do.”

Professional Preparation

• Sport management programs

• Getting experience

• professional attitude

• Business etiquette

Career Planning

• Values• Interests

• Skills

THE CONFERENCE BOARD OF CANADA EMPLOYABILITY SKILLS

1. Academic Skills:

2. Personal Management Skills:

3. Teamwork

Skills Needed to Succeed in Careers in the 21st

Century

• Computer literacy• Flexibility/adaptability• Ability to work with

people of different ages, cultures, work styles

• Language skills• Personal career planning

skills

• Global awareness• Oral and written

communication skills• Self starter• Self comfort• Strong ethical framework• Environmental scanning

skills

The Workplace is

The Challenges

• Technology• Ethics• Social Responsibility

Future Trends in the Field

Health and Fitness Industry:

• Family

• Niche

• Spa

• Personal training

Facility Management:

• Domes

• Golf

• Parks

Sporting Goods:

• Product Diversity

• Event management

Professional Sport:

• Additional franchises

Boom, Bust and Echo By David Foot

Boomers born 1947-66 39-58 yearsBusters born 1967-79 26-38 yearsEchoers born 1980-95 10-25 years

Foot’s Sport Predictions:

• Hockey:

• Skiing:

• Tennis:

• Golf:

So What Does This Mean For Your Career Interests

Team A: Owners of A Resort

Team B: Starting a new business in the Toronto area

Team C: Marketing Department of the CFL