DANONE CHALLENGE 2013

Creative Leadership courseAlexandra Kine

STAGES OF MY WORK

1. Choose the DanTube project

2. Use SMUBA to brainstorm my ideas

3. Evaluated the path of opportunities regarding

the context and threads

4. Elaborate an action plan

ISSUES OF THE PROJECT FOR YOU

Develop the awareness and the curiosity of +40000 employees

Develop a autonomous system of information sharing

Develop groups of interest Develop an integrity though different services

Problematic: What could be technics, methods to use in order to engage people posting videos to share good practices, information valuable, and their experiences ?

SOLUTIONS REGARDING THREADS

Price of installations: Just the price of the functionalities adding in the network

Profitability: economies of training which are followed freely online, economy of time and money thank to the e-learning and experience sharing efficiency

Issues of existing trainings: All could be filmed, shared, followed and commented

Tester v.s. followers: Followed posts are constantly improved and proposed regarding your profile

TOOLS

Add functionalities directly centralised in the existing network:

Online and mobile apps network Share interactive support as video, texts,

photos... Participation (comments/ chat online...) Specifics contents adapted to each need Research of worlds or topics Notifications and alerts can be programmed to

look it whenever and wherever you want Training filmed and film yourself on your laptop

easily with your webcam

MOTIVATIONS FOR EMPLOYEES

Competiveness and socio-professional recognition

Tell their experience and exchange about it Ask advices Facility of utilisation Be constantly informed and connected

everywhere Some “tests” after following trainings to know the

improvement of work Possibility to make an annual challenge with

rewards

OUTLOOK AND ACTIONS PLAN

1. 6 months term: Samples and focus group to apprehend each aspect to face

2. 1 year term: Develop the system and test it

3. 2 years term: Put in place the network, take into account ameliorations and feedbacks

4. 3 years plan: develop it though each service, training session and encourage employees to use it

Thank you for your attention

I hope this work could highlights some new path of opportunities of creativity for you