What Is Social Media Good For? (FoundUB4)
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Transcript of What Is Social Media Good For? (FoundUB4)
what is social media
by: Barrie at foundub4
What Is Social Media Good For?
Increasing Online Reach
Increase Website Traffic
Boost Recommendations
Social media marketing works; You only have to look at the major
brands to see just how effective it can
be.
Of course, for social media
marketing to be effective, it needs
constant attention and monitoring and
that can take you away from the
running of your business.
Which is why using a “specialist” to
help with this marketing channel can
be cost effective.
Getting It Right
Managing a successful social media
strategy is more than posting a few
images, or status updates.
It’s about posting content your fans want
to like, share and comment on.
It’s about:•How often to update•What type of media is best•What time of day•Most effective day of the week
By ensuring the networks are updated at
optimal times, with the right content is
paramount to generate an organic
increase in engaging fans & followers,
and increasing brand identity.
Facebook Advertising
Facebook Advertising is the perfect
way to reach broad and niche
markets precisely.
Advertise to your exact audiences,
based on specific social and
geographical information –
•Age•Gender•Location•personal interest•job functions (to name a few)
can be used to refine targeting.
How Twitter Measures Up
By engaging with our followers, and monitoring what they generally discuss has provided us with the insights to broadcast the right messages at the right time, that generates maximum results.
•Total FollowersThe total number of Twitter followers on your account to date.•Connections MadeThe number of new people you have connected with on Twitter over the duration of your report (your new followers plus the number of contacts you have started following).•New FollowersThe total number of "follows" you received in the specified date range.•Messages ReceivedIncludes @mentions sent to your account and DMs received.•Messages SentIncludes @mentions and @replies sent (DM's are excluded).
its in the strategyPush the button
• Number of posts• Number of social shares• Audience growth (Unique & Returns)• Traffic generated to website from blog• Subscribers• Technorati, Alltop & other directory listings• SEO improvements
What’s In A Strategy?
Facebook Likes and postsGoogle+ Circle adds/followersGoogle+ mentionsPinterest pins & follows
FollowersMentionsRetweetsRetweet reachReplies reachNumber of potential prospects sent to salesPosts
Get Your Social Media Working For YOU!
Contact FoundUB4 For More Information
Tel: 07590 329204