What Is Social Media Good For? (FoundUB4)

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what is social media by: Barrie at foundub4

description

Social media marketing works;  You only have to look at the major brands to see just how effective it can be. Barrie at FoundUB4 has put together this presentation that will hopefully be beneficial when it comes to explaining to new businesses the advantages of using Social Media in their marketing mix

Transcript of What Is Social Media Good For? (FoundUB4)

Page 1: What Is Social Media Good For? (FoundUB4)

what is social media

by: Barrie at foundub4

Page 2: What Is Social Media Good For? (FoundUB4)

What Is Social Media Good For?

Increasing Online Reach

Increase Website Traffic

Boost Recommendations

Social media marketing works; You only have to look at the major

brands to see just how effective it can

be.

Of course, for social media

marketing to be effective, it needs

constant attention and monitoring and

that can take you away from the

running of your business.

Which is why using a “specialist” to

help with this marketing channel can

be cost effective.

Page 3: What Is Social Media Good For? (FoundUB4)

Getting It Right

Managing a successful social media

strategy is more than posting a few

images, or status updates.

It’s about posting content your fans want

to like, share and comment on.

It’s about:•How often to update•What type of media is best•What time of day•Most effective day of the week

By ensuring the networks are updated at

optimal times, with the right content is

paramount to generate an organic

increase in engaging fans & followers,

and increasing brand identity.

 

Page 4: What Is Social Media Good For? (FoundUB4)

Facebook Advertising

Facebook Advertising is the perfect

way to reach broad and niche

markets precisely.

Advertise to your exact audiences,

based on specific social and

geographical information –

•Age•Gender•Location•personal interest•job functions (to name a few)

can be used to refine targeting.

Page 5: What Is Social Media Good For? (FoundUB4)

How Twitter Measures Up

By engaging with our followers, and monitoring what they generally discuss has provided us with the insights to broadcast the right messages at the right time, that generates maximum results.

•Total FollowersThe total number of Twitter followers on your account to date.•Connections MadeThe number of new people you have connected with on Twitter over the duration of your report (your new followers plus the number of contacts you have started following).•New FollowersThe total number of "follows" you received in the specified date range.•Messages ReceivedIncludes @mentions sent to your account and DMs received.•Messages SentIncludes @mentions and @replies sent (DM's are excluded).

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its in the strategyPush the button

Page 7: What Is Social Media Good For? (FoundUB4)

• Number of posts• Number of social shares• Audience growth (Unique & Returns)• Traffic generated to website from blog• Subscribers• Technorati, Alltop & other directory listings• SEO improvements

What’s In A Strategy?

Facebook Likes and postsGoogle+ Circle adds/followersGoogle+ mentionsPinterest pins & follows

FollowersMentionsRetweetsRetweet reachReplies reachNumber of potential prospects sent to salesPosts

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Get Your Social Media Working For YOU!

Contact FoundUB4 For More Information

Tel: 07590 329204