What is Pinterest?
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18-Sep-2014 -
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Transcript of What is Pinterest?
Julie DiCaroJoan Daluga
Pinterest 101
Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as "pinning", images or videos.
Pinterest Defined
Pinterest is a social network meant to "connect everyone in the world through the things they find interesting"
Pinterest Defined
Launched in 2008, Pinterest now boasts over 12 million unique visitors per month.Pinterest works especially well for businesses that can share their merchandise or story through photos.“Pinterest is 2012’s hottest website” - CNN
Why Pinterest?
Why Pinterest?
OMG!
68.2% women Age Demographics:
12 to 17 – 4.1%18 to 24 – 17.3%25 to 34 – 27.4%35 to 44 – 22.1%45 to 54 – 17.9%
28.1% of users have an annual household income of $100,000+While more spenders are on Facebook, the bigger spenders are on Pinterest.
Who’s On Pinterest?
Weekly visits hit nearly 29 million in July (2012), up from 1.27 million a year earlier(That’s an increase of 2,183%)
Visits to Pinterest
Average time spent on Pinterest: 15.8 minutes
YouTube – 16.4 minutesFacebook – 12.1 minutesTwitter – 3.3 minutes
Time Spent On Pinterest
Pinterest has more referral traffic than LinkedIn, Google +, and YouTube combined.
Pinterest – 3.6%YouTube – 1.05%Google + - 0.22%LinkedIn – 0.2%
Pinterest Referral Traffic
Pin: an image added to PinterestBoard: a set of theme based pinsPinning: the act of visually sharing contentRepin: reposting somebody else's pinPin it Button: button that can be placed on websites to facilitate sharing on PinterestFollowers: people who see your pins (similar to Facebook ‘friends’ or ‘fans’)
Pinterest Lingo
Pinterest Lingo
Boards Pins
Your Pinterest “Pinfeed”
People who have commented on, liked, or repinned my pins
Suggested Follows
• Pinterest users can create multiple ‘boards’ for free.• Pinterest photos link directly to the web site from which the photo was shared.• By clicking on the “pin,” traffic can be instantly directed to a business website.
Pinterest Highlights
Who is using Pinterest?
Source: www.Mashable.com
What are people doing on Pinterest?
Source:www.Mashable.com
For example, you can add a pin to a board by cutting and pasting the url from the site where the object was found.
The pin will then “populate” by grabbing photos from the url you entered.
The Pin will then show up on your Board and in the “pinfeed” of all the people who have opted to follow your Pins.
If someone likes your Pin, they can “like” or comment on it . . .
. . . Or, they can “repin” my Pin onto one of their Boards.
But (and here’s the real beauty of Pinterest), if someone clicks twice on my Pin, they will be taken to the website where I found the item in the first place.
Now the person who liked my Pin enough to click on it knows exactly where to go to buy the item.
Visual content you already havePhotos from a company mixer, team outings, etc.
How Businesses Can Use Pinterest
Executive headshots and bios for each person How Businesses Can Use Pinterest
Strong visuals from blog articlesInfographics and data chartsEbooks and white papers
take screenshot of excerpts
Photos of your happy customers
How Businesses Can Use Pinterest
Stand out as an industry thought leaderAdd links in the descriptions of your pins Create a video galleryUse hashtagsFeature offline events
Social Media WeekFun Chicago happenings
Showcase your business' personality
How Businesses Can Use Pinterest
How Businesses Can Use Pinterest
Red Eye doing everything right.
How Businesses Can Use Pinterest
So this great pin from our friends at Red Eye . . .
How Businesses Can Use Pinterest
….. Links to this Red Eye article.
Like Facebook and Twitter, Pinterest can also be used to improve SEO rankings. Some ways to use Pinterest to help with SEO are:
1. Link Pinterest to a Twitter/Facebook page2. Add “Pin it” buttons to your website3. Frequently include links to your website in your pins4. Add keywords to your pins to push them up in the search
rankings5. Accumulate links that point back to your website from
Pinterest.
Five Steps To Pinterest SEO Success(Or, “Where Julie and Joan Go Way Outside Their Comfort Zone for the Sake
of the Presentation”)
Who’s Doing It Right?
Who’s Doing It Right?
Who’s Doing It Right?
Who’s Doing It Right?
Who’s Doing It Right?
Contrary to popular belief, you don’t need stunning visuals to win Pinterest, you just need the creativity to work with what you have.
Who’s Doing It Right?
435 Digital’s Pinterest Page
As you can see, it needs more content! Which brings us to . . .
Your Homework!
Come on, you didn’t think we were feeding you for FREE, did you? Here’s what you do:1. Go to Pinterest.com2. Log in as 435 Digital
1. Uid: 435digital2. Pw: digital
3. Add two pins each to our Pinterest page. You can post to one of the existing boards or create one (or two) of your own!
4. Feel free to add pins to our Pinterest page (especially from our blog and website!) whenever you feel like it.
Thanks for coming! Go forth and Pin!
NOTES