What is Peek
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Transcript of What is Peek
![Page 1: What is Peek](https://reader035.fdocuments.in/reader035/viewer/2022062302/58f210331a28ab302d8b45bb/html5/thumbnails/1.jpg)
![Page 2: What is Peek](https://reader035.fdocuments.in/reader035/viewer/2022062302/58f210331a28ab302d8b45bb/html5/thumbnails/2.jpg)
2009 2013
US mobile users total
Smart-phones
255 MM
75 MM
285 MM
150 MM Huge growth – 20% CAGRBut tons of users with no smartphones
Five huge trends in mobile:
Massive growth in smartphones
Pure hardware is an awful business
But winners integrate the hardware + software + cloud
Pure software is a small business
Source: In-stat, Canalys, ABI forecasts
Incumbents are focused only on “premium”/killing-iPhone
![Page 3: What is Peek](https://reader035.fdocuments.in/reader035/viewer/2022062302/58f210331a28ab302d8b45bb/html5/thumbnails/3.jpg)
Built from the bottom up to be cheaper, faster, easier and betterfor mobile email
Device form factor
OS
App
Wireless network
Cloud hosted
Push servers
Mailhost links
Chips + radio
Web front end
![Page 4: What is Peek](https://reader035.fdocuments.in/reader035/viewer/2022062302/58f210331a28ab302d8b45bb/html5/thumbnails/4.jpg)
Annual Design Review
Time: Gadget of the Year
ID Magazine:
Wired: #1 Gadget
BusinessWeek + IDSA: Bronze Medal
Pogue: SweetMossberg: Sleek & simple
![Page 5: What is Peek](https://reader035.fdocuments.in/reader035/viewer/2022062302/58f210331a28ab302d8b45bb/html5/thumbnails/5.jpg)
India: launched 2010
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EU: launched 2010
![Page 7: What is Peek](https://reader035.fdocuments.in/reader035/viewer/2022062302/58f210331a28ab302d8b45bb/html5/thumbnails/7.jpg)
Fast, focused + cost-efficient
real-time Internet + biz apps like email
to the front line staff
Peek connects everyone, everywhere