What is nurture marketing?

The definition I like is that nurture marketing involves simply reaching out to people on a regular basis, touching them, feeding them the information they need about your business, educating them, making them feel good about your business, and building a stronger relationship with them.

This is something every business in the world needs to do. And the way we do it, you are able to create a system so these touches happen regularly and consistently, almost automatically. Someone else does the work for you, and it is easily affordable.

Nurture marketing is not new. You’ll hear it called customer relationship marketing, drip marketing, lead nurturing, and a lot of other names. What’s new is the way we do it. We have a system that is designed specifically for small businesses. It’s easy and it’s inexpensive.

When you do nurture marketing our way, you can grow your business – even if you don’t do any other type of marketing. And if you do other types of marketing, nurture provides a foundation upon which you can build everything else – it gives you leverage so you get better results from the other marketing that you do.

How can you use nurture marketing in your business?

There are lots of ways to use nurture marketing. You can use a nurture program to stay in touch with web leads or people you meet

networking. You can educate them about the value you provide and how to do business with you. You can proactively answer questions people typically ask and correct common misconceptions. When you create a system for sending out this information automatically you’ll be able to stay in touch with more people, you’ll end up doing business with more of them, and you’ll close the deals faster.

You can use a nurture program to generate more referrals – without having to ever ask anyone for a referral.

You can use a nurture program to get customers to buy more often or to try more of your products and services.

Or you can use a nurture program simply to thank your customers on a regular basis for doing business with you.

What is Nurture Marketing? www.proresource.com 1

Copyright 2011 ProResource LLC

You can use a nurture program to launch a new product or service, or even a new business.

What else do you need to know about nurture marketing?

First, it is a system. When you run your own business, you wear all the hats. You have to deal with the urgent and important things, and lots of times marketing falls through the cracks. But with nurture, your marketing gets done because you are doing it in an automated way. It happens month in and month out – without you having to find time to think about it or do it.

The other reason it gets done is because you have someone else do the work for you. This is an ideal project for a virtual assistant. You will be surprised at how easy it is to delegate and manage. So if you have been thinking about getting a virtual assistant, this is the perfect way to get started.

Nurture marketing is inexpensive. You can do it for a couple hundred dollars a month – sometimes even less. Of course, larger or more complex businesses spend more. For any size business it’s completely affordable.

To learn more about how you can start using nurture marketing in your business, visit www.proresource.com/get-started-nurture-marketing

What is Nurture Marketing? www.proresource.com 2

Copyright 2011 ProResource LLC