Totem Marketing Lead Nurture and Automation
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Transcript of Totem Marketing Lead Nurture and Automation
Focused sales and marketing
Does your salesforce suffer from a lack of qualified leads?
Totem can help
Stop hoping and start driving real opportunity
Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
Totem is an interactive agency applying automation and insight to help optimise user experience and grow your revenue
www.totem-marketing.com (0845) 862 0725Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
of companies that are outgrowing their competitors use lead nurture and marketing automation
63%
Nurtured Sales and MarketingIt’s all about reaching the right people, with the right message,
at the right time, and with the right offering. Once you know who
they are, regularly communicating with them, so when they’re
ready - they think of you.
This is known as nurturing and it’s now a must for business.
A must for business.
Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
Is your Sales and Marketing truly effective? Is it really grabbing the right attention?
www.totem-marketing.com (0845) 862 0725Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
We need a crystal ballWith nurtured sales and marketing – you can have your very
own crystal ball. Through regular automated communication you
are able to identify the right trigger points that attract your target
customers. It allows you to create a perception and present this
through the many sales and marketing mechanisms that really
make your target audience sit up and take notice.
Leveraging your company’s strengths, we produce a demand
and lead generation pipeline that uses facts, results and a bag
of creativity to help generate quantifiable sales leads. We have
tried and tested many mechanisms from LinkedIn, Google
Adwords, and Webinars, all the way through to simple postcard
campaigns. Either way we’ll find what best works for you.
www.totem-marketing.com (0845) 862 0725Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
... facts, results and a bag of creativity help generate quantifiable sales leads
What’s your message?Unique messaging is one of the most misunderstood
elements of all marketing plans. Generally companies utilise the
same marketing messages for all their prospects without regard
for the size, shape or type of business.
Today, the degree of personalisation that you can now deploy,
ensures all messaging can be hyper-targeted, ultra-relevant
and, delivered with perfect timing.
Messaging is a key part of your overall proposition. It has to be
tested continually across the sea of Sales and Marketing tools.
Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
How to be effective
increase in qualified leads
Businesses that use marketing automation to nurture prospects experience a
451%
Most companies using best practice sales and marketing tools
including Webinars, Video brochures, White papers, Email,
newsletter, Salesforce and LinkedIn. Being effective needs all
these to be aligned, along with intelligent reporting tools that
show what’s working and what isn’t. Optimising this for every
stage improves the conversion of your sales pipeline.
Sounds hard right?
This is where Marketing automation and nurturing tools are
helping businesses stay ahead of the competition and provide
maximum profitability.
www.totem-marketing.com (0845) 862 0725Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
What’s your plan of action?
of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of poor performance
As marketing communications become faster to deploy and
potentially more disruptive to markets, your strategy becomes
the deciding factor for a sustained competitive advantage.
What we want to focus on is the most effective automated
nurture mechanisms that should underpin your strategy.
Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
79%
www.totem-marketing.com (0845) 862 0725Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
Ok, what is this nurturing thing?Nurturing is the process of developing relationships with buyers
at every stage of the sales and marketing funnel. It focuses
marketing and communication efforts on listening to the
needs of prospects, and providing the information and answers
they need.
Done right, Marketing Nurturing and Automation provides more
leverage than any other marketing technique by far, driving
a whopping 14.5% increase in sales productivity and a 12.2%
reduction in marketing overheads.
www.totem-marketing.com (0845) 862 0725Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
14.5% increase in sales productivity
12.2% reduction in marketing overheads
Being your partnerWe’re not a fluffy sales and marketing agency. We’re focused on
delivering real sales performance and revenue. To do this, we
immerse ourselves in your business. We’ve even been known
to camp out in Clients offices so we can fully appreciate and
absorb their culture and tone.
We work with you to introduce Pipeline Sales and Marketing
joined up mechanisms. Such as LinkedIn and Salesforce, and
the many ways to connect them together. Part of this process is
refining your message and building the lead nurture automation
systems which is where the science starts.
Finally, and a very key part of all this is Reporting. Something we
have mastered to really provide extensive intelligence gleaned
through tracking and analysis — giving you an incredible level of
insight, control and quantifiable leads.
Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
About Totem Focused on your results.
We could say what makes us different is our experience in
developing strategies, deep understanding of technology,
automation tools, fantastic creative and design services, or
our ability to understand sales and marketing requirements
very quickly.
It’s more than that. Our clients tell us that what makes us really
different is our passionate drive to deliver on our commitment.
We like edgy, we like different, we like to get you noticed and
above all we like to get you sales.
Through our combined experience gained over the years,
Totem’s approach is both science and art; ensuring we are
totally conversant with traditional and digital marketing, social
media and good old fashioned picking the phone up and asking
what made someone click, enquire, buy or abandon. We like a
challenge, so if you’ve got one - call us and we will show you
what we can really do.
Our core services include:
Strategic Consulting
Sales Training
Brand Development
Content Marketing
Content Writing
Creative Services
Social Media Management
LinkedIn Utilisation
Marketing Automation
Email Marketing
Data Management
Web Development & SEO
Video Production
Marketing Personalisation
Rich Media Creation
PR Planning
www.totem-marketing.com (0845) 862 0725Totem Strategy • Innovation • Design • Implementation • Nurture • Automation • Transformation
“To improve is to change;to be perfect is to change often”
At Totem we embrace change – change delivers results
Unit 16, Watchmoor Trade Centre, Watchmoor Road, Camberley, Surrey, GU15 3AJ
(0845) 862 0725
@totemmarketing www.totem-marketing.com