What is Marketing?. The process of developing, promoting, and distributing products and services,...

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Marketing Basics What is Marketing?

Transcript of What is Marketing?. The process of developing, promoting, and distributing products and services,...

Page 1: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Marketing BasicsWhat is Marketing?

Page 2: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

What is Marketing?

Page 3: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Goods & Services

Goods Services

Tangible products What are some

examples?

Intangible products What are some

examples?

Page 4: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Companies survive and prosper through meeting the needs and wants of customers.

Customer satisfaction is the main focus

The Marketing Concept

Page 5: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Market◦ Potential customers with same needs◦ Customers who have desire & ability to buy

product Target Market

◦ Specific group of consumers that an organization selects as the focus of its marketing plan

◦ Demographics: age, sex, income, education level

Who are Your Customers?

Page 6: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Marketing Mix

The Four Ps

Product

Price

Place

Promotion

Page 7: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

What will we sell?Designing Naming Packaging

Product

Page 8: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

How much should we charge?CostsCompetitionDemand

Price

Page 9: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Where should we sell our product?Distribution Logistics

Place

Page 10: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

How do we communicate our product to our target market?AdvertisingPersonal SellingSales PromotionsPublicity

Promotion

Page 11: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

The marketing mix must all focus around meeting the

customers needs

Page 12: What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Lets practice…