WHAT IS SER MARKETING?

MarketingProcess of developing,

promoting, distributing and selling goods and services to satisfy customers’ needs and wants

2

Goods – tangible products

Services – Intangible products

Tangible = something you

can touch

SPORTS MARKETING Sports marketing is using sports to

market products.

3

WheatiesAir Jordan

Hanes

Marketing strategies for Sports

Sports Logos on Clothing

New sports, new opportunities Soccer popular during World Cup time Lacrosse growing every year

Timing New apparel coming out in preparation for the upcoming season!

4

Nike logo on college jerseys!

Entertainment Marketing Influencing how people choose to use

their time and money for the purpose of entertainment!

5

Entertainment Whatever people are willing to spend

their money and spare time viewing, rather than participating in

Example: TV Entertainment Over the Years○ In 1946 fewer than 7,000 TV sets were in

households○ In 1996 223 million TV sets were in households

and $42.5 billion was spent on TV advertising! ○ In 2011 98.9% of households have TVs

6

Recreation Renewing or rejuvenating your body or

mind with play or amusing activity

Recreational activities- those involved in travel, tourism, and amateur sports that are not associated with educational institutions.Ex. Professional Bowlers Association

7

Tourism Generally considered traveling for

pleasure whether the travel is independent or tour-based.

Ex. A trip to Disney World!

8

Target Market A specific group of

people that a business wants to reach with their goods or services

9

Market Segmentation

Geographics – where people live

Demographics – personal characteristics

Psychographics – lifestyle (attitudes/values)

Product Benefits – consumer wants and needs

10

But….what IS a target market?Characteristic of the market you are trying to reach

11

• Age

• Gender

• Ethnicity

• Occupation

• Lifestyle

• Marital Status

• Kids or no kids

• Location

• Income level

The Marketing Concept

The idea that a

business should

strive to satisfy

customers’ needs

and wants while

generating a profit

The Marketing Mix

13

The 5 P’s of Marketing

PeoplePrice

Place

Product

Promotion

The 5 P’s

People – the target market

Product – what is the product – (name, packaging)

Price – what customers are willing and able to pay

Place – where is it sold and how it gets there

Promotion – how is the product marketed

14