What Is Local SEO
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Transcript of What Is Local SEO
How Local SEO Can Help You Connect With Local Consumers
Presented by: Robert Leisk [email protected]
www.spancept.com
Local SEO is the process of optimizing a
business website to come up in the
search engine results when internet
searchers enter “localized” phrases
into the internet search engines.
For example:
“Dentists in New York”
What is Local SEO?
Local SEO Facts & Trends Every Business Should Know About
Consumer Usage Stats:
85% of consumers search for local businesses online
75% of online searchers never scroll past the first page of the search results
Local
67% check online reviews before selecting a local business
Local SEO Facts & Trends Every Business Should Know About
However:
63% of small businesses still don’t have a website
25% of small businesses with websites do not show up in the search engine results at all
Most businesses have no clue where their websites rank or how much traffic they’re getting because they do not track the statistics
Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
What Are Consumers
Doing Online?
Watching Videos – 71% Reading Content – 90%
Using Email – 92% Shopping – 71%
Internet Technology is GREAT, But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
Traditional Advertising Methods Are No Longer as Effective as They Once Were
TRADITIONAL METHODS ONLINE METHODS
• Social Media • Local Search • Online Videos & More!
• Yellow Page Books • Newspaper Ads • TV Commercials
What Does This Mean for Your Business?
You Should :
1. Put your business in front of your target audience online
2. Spend your marketing dollars where they can yield the best returns
3. Utilize the power of online marketing to stay connected to your local market
Could Local SEO Be The Missing Piece of the Puzzle for YOUR Small Business?
Local SEO is No Longer a Trend… It’s the NEW Way to Do Business!
Show Up When Local Consumer Perform a Search Online for What You Have to Offer
Build Your Brand
Easily Generate New Leads
Generate Repeat, Loyal Customers
Why Local SEO Marketing?
It’s POWERFUL For Helping You…
You can gain control over your local business pages by claiming them on sites such as Google+ Local, Yahoo Local, Bing, and others
Will get a boost in the search engine results over time, which means more eyes on your business
Local SEO is much less expensive than traditional advertising methods – and the results are generally better
Benefits of Local SEO
Allows you to easily show off your satisfied customer reviews, which will help send even more new customers your way
Adding fresh, unique content to your website or blog on a consistent basis will help drive more traffic to your website – as well as reward your visitors with great content
High search engine rankings will help build trust amongst consumers – making your brand stand out from the crowd
Benefits of Local SEO
QUESTIONS ANY
For More Information About Local
SEO, Contact Me Today.
Thank you for viewing our presentation!
Spancept Inc.
Robert Leisk
www.spancept.com