Evolving to be LEAN!. What is LEAN? LEAN is a growth strategy LEAN is a growth strategy.
What is Lean?
-
Upload
jonathan-irwin -
Category
Business
-
view
132 -
download
0
description
Transcript of What is Lean?
What Is Lean?
Jonathan IrwinManaging Director & AdvisorNeo San Francisco
[email protected]@jonathanirwin
Thursday, January 30, 14
is 83 people.43 engineers.15 designers.10 product leaders (like me).and some overhead.
We advise.And we build products.
Thursday, January 30, 14
So, what is Lean?
Thursday, January 30, 14
Lean is a scientific data-drivencustomer-centric
process for finding product/market fit. for reducing uncertainty.for continuous learning.for building the right thing.
write hypotheses, and systematically
test our assumptions
measure everything
talk to our customers
products customers will adopt &
pay for
so you don’t waste time
building the wrong thing
so we’re always informed by
the customer
because building things people don’t want or use sucks!
Thursday, January 30, 14
Lean is not a replacement for vision. permission to make crap.cheap.easy.the only way to make stuff.
Lead with vision.But test assumptions ruthlessly.
but it’s okay to take ondebt in order to learn
not cheap. efficient
it’s actuallyvery difficult
Agile
Waterfall
If you build it they will come
Thursday, January 30, 14
Examples.
Thursday, January 30, 14
Price Test Landing Page
Thursday, January 30, 14
Price Test Landing Page
Thursday, January 30, 14
Price Test Landing Page
Thursday, January 30, 14
Wizard of Oz
Thursday, January 30, 14
Demo Video
Thursday, January 30, 14
Concierge
Thursday, January 30, 14
Pre-Sales
Thursday, January 30, 14
Pre-Sales limited time!
Thursday, January 30, 14
The MVP is not only a product, it’s a process.for learning
Thursday, January 30, 14
In all these cases, the product teams learned about market size
adoptionpricingscopebetter ideas they didn’t have themselves....BEFORE building the whole
thing.
...from actual customers.
Thursday, January 30, 14
The question is NOT, “Can you build it?”
Thursday, January 30, 14
The question is, “Should you build it?”
Thursday, January 30, 14
Where do we start?
Thursday, January 30, 14
1.Solve real, painful problems that exist in a reachable market.2.Enable & measure progress around outcomes vs. outputs.3.Value making over analysis.4.Create an environment of continuous learning.5.Encourage failing fast.6.Work on cross-functional, dedicated teams.7. Increase shared understanding by externalizing your work.8.Remove waste from deliverables and process.9.When uncertainty is high, reduce complexity.
Lean Principles
Thursday, January 30, 14
Thursday, January 30, 14
How do we do it?
Thursday, January 30, 14
1.Declare your assumptions.2.Identify the riskiest assumptions.3.Write a hypothesis to test your assumption.4.Run an experiment (interview, MVP, etc.)5.Measure the outcomes.6.Synthesize the learnings, and do it again.
Tactics
Thursday, January 30, 14
Now you’re dangerous.
Thursday, January 30, 14