What is international marketing
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Transcript of What is international marketing
INTERNATIONAL MARKETING ,INTERNATIONAL TRADE,FOOD AND DAIRY PRODUCTS MARKETING
Presented To:Dr. Inderpreet Kaur Kullar
Asst.Professor (Dairy Economics)
Presented By:AMNINDER SINGH
L-2014-DT-03-B.TECH
Department of Dairy Economics, CODST, Guru Angad Dev Veterinary and Animal Science University (GADVASU),
Ludhiana, Punjab, India -141001
OVERVIEW
Definition of international marketing Firms on the basis of commitment level Why to go for international marketing Modes of entry into international marketing EPRG framework and 4P’s of marketing Difference between domestic and international
marketing International trade , its importance and some
terms related to trade Food and dairy products marketing
What is international marketing?
International marketing is carrying on marketing outside the national boundaries , which is the process of determining the consumer needs, converting them into products and services to satisfy the user needs and earning profits from them
Firms on the basis of commitment level
No involvement
Temporary involvement
On continuous basis
Very much involved
Why firms go international ?
Market saturation
Fierce foreign competition
Rise of new markets
To take advantage of tax
concessions
To utilise full
capacity
MODES OF ENTRY INTO INTERNATIONAL MARKET
Agents in foreign country
Office in other countries
Licensing agreement
Franchising Joint venture FDI
4 p’s of marketing
Product Place
Price Promotion
Distinction between national and international marketing?
Diversity
Role of politics
Business risks
Government intervention
Transportation costs
heterogeneity
International trade
International trade is the exchange of capital, goods, and services across international borders or territories, which could involve the activities of the government and individual
In most countries, such trade represents a significant share of gross domestic product (GDP)
IMPORTANCE OF INTERNATIONAL TRADE
Paves way for Globalisation
Provides goods and services
Provides jobs
Dictates the cost of goods and services
PROTECTIONISM It is means by which trade between countries is
restricted in some way.
Main means are – Tariffs and Quotas
Free trade is a policy by which a government does not discriminate against imports or exports by applying tariffs, subsidies or quotas
Features1.Trade of goods without taxes or other trade barriers
2.The absence of "trade-distorting" policies that give some firms, households, or factors of production an advantage over others, Free access to markets, to market information etc
India Trade: Imports
India’s major imports comprise of crude oil machinery, military products, fertilizers, chemicals, gems, antiques and artworks. Imported goods are divided into the following categories:
Freely importable items: For these items, no import license is required. They can be freely imported by an individual or a firm
Canalized items: These items can only be imported by public sector firms. For example petroleum products fall under this category
Prohibited items: Items such as unprocessed ivory, animal rennet and tallow fat cannot be exported to India.
India Trade: Exports
Indian exports comprise mainly of engineering and textile products, precious stones, petroleum products, jewelry, sugar, steel chemicals, zinc and leather products
India also exports services to several countries, primarily to the US. In fact, India is among the world’s largest exporters of services related to information and communication technology (ICT)
Food and dairy products marketing
Food marketing brings together the food producer and the consumer through a chain of marketing activities
Food marketing is defined as a chain of marketing activities that take place within the food system between a food organisation and the consumer
SWOT ANALYSI
S
strength
opportunities
Threats
weakness
Opportunities in dairy
products marketing
Growing urbanization
Life style changes
Health consciousness
Rise in purchasing
power
Problems in dairy Product Marketing
Milk production is scattered throughout India and undertaken by small and marginal milk producers
The quantity (output per annum) and quality of milk is poor
Erratic power supply mostly in villages adversely impacting quality of milk
Seasonal and regional imbalances in milk supply
Lack of incentive and awareness for clean milk production
Tropical climatic conditions of the country
Mal practices adopted by middlemen particularly in unorganized sector
References
international marketing by Michael R Czinkota(georgetown university)
Marketing management by kotler and keller www.Youtube.com Wikipedia