What is Gamification?

Application of game-like elements to encourage a target audience into engaging in certain behaviorsMeant to be and added tool for a business and not its main functionTarget audience: Current and prospective customers or employees or studentsAAimed at taking advantage of people's natural affinity for gamesWhat is Gamification?Refers to systems and processes that engage and motivateThe key to gamification is to turn extrinsic rewards into intrinsic rewardsFit into people's habits but also provide a reward that drives a task to be performed regularlyWhat makes gamification successful? - MotivationWhat Gamification MeansRefer to productivity - inducing rules among employeesGeneration Y especially susceptible to gamificationTomorrow's workforce will require gamifcation built in to the work experienceComponents can include: Teams, badges, goal-setting, transparency and real-time feedbackReal-World Applications - Business7 things to considerConsider Why You Want to GamifyWhat are your business goals?Identify your users- Who and why they playFrame Goals and Objectives- Make long-term and short-term goals as exciting and aspirational as possibleIdentify necessary skills and actions- Physical, mental and social skillsGamification - right for your business?6. Various lenses of interestCompetition type, time pressure, puzzles, novelty, levels, teamwork, currency, renewals7. Outline desired outcomesRewards and punishments - feedback loop that motivates users to improve 8. Play and PolishWhat's working and what isn't?Is the game personal enough for your users?Gamification - Right for my Business?Octalysis

Most employees only work hard enough to earn a paycheck - not lose their jobs24% of workforce is actively disengagedZappos and Goolgle get employees motivated to work on a daily basisMaking the workplace more engaging and motivatingGamified Corporate TrainingTeachers are finding ways to utilize gamification to get students engaged and learningClassDojo: Turns Class into a Game of Rewards and Instant Feedback Mr Pais Class: The Digitally Assisted Class:The Digitally Assisted ClassIn-Class mobile interaction between Teacher and Student Socrative - Space Race

Real-World Application - Education8What is Gamification?Playing games at home with familyDesigning games for the gaming industrySystems and processes that engage and motivate Playing games on break time at your workplaceHow is Gamification used?In the workplaceb. In Educationc. In Marketingd. All of the aboveQuestionsRick Delgado. Smart Collective Data. Should you jump on the gamification Bandwagon?. 30, April, 2014Fankhauser, Dani. Mashable. Is Gaming Just a Fad? 17, May,2013Yu-kai Chou, Mashable. Is Gaming Just a Fad?, Posted comment 17, May,2013Erica, Swallow. Mashable. Is Gamification Right for Your Business? 7 Things to Consider. 24, Dec. 2011NATASHA SINGER. The New York Times, Youve Won a Badge (and Now We Know All About You). 5 Feb. 2013Mike W. "Gamification 101: The Psychology of Motivation". Science of Social Blog.Lithium. 9 Oct. 2012. web. 4, 10 2014 SourcesCLASS DOJOhttp://www.youtube.com/watch?v=KaeNSYJvrn0Socrative - Space Racehttp://www.youtube.com/watch?v=EGr53IA91MUAll eyes on S4http://www.youtube.com/watch?v=CsGlzu2NzX0

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