Your employee advocacy programme is boring and what gamification can do about that
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Transcript of Your employee advocacy programme is boring and what gamification can do about that
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Your
Employee Advocacy
programme is
boring
and what Gamification can do about that
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Gamification
/ˌɡeɪmɪfɪˈkeɪʃ(ə)n/
Applying typical elements of gameplay (e.g. point scoring, competition, rules of play) to other areas of activity.
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Or in layman’s terms
Playing games & high scores = prize.
This encourages employees’ competitive thinking.
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Its reward system brings the playing field mindset into the workplace.
The satisfaction of scoring points & earning badges can be used to enhance employee advocacy through social media.
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Most people have a competitive nature.
If they can show they’re a star employee just by enhancing their advocacy, they will jump at the chance.
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Depending on your business, different stages of gamification will suit different employees
Sustained engagement may prefer on-going monthly targets that can be encouraged with gamification.
Campaigns may prefer short, sharp targets that are dependent on sales.
S d f g
h e n k
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m l c t
i n e f e
f u t f d j
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As an employer, you’ll know what motivates your employees
(extra holiday, ticket to event, free products?)
Not sure? Ask them!
They’ll be more inclined to engage if they are excited about the reward.
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It’s a positive way to see how employees are interacting & what they’re sharing.
It’s a great motivator for any campaign that you need pushing.
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It’s constantly rewarding.
Each employee has the chance to be “the best”, “the top advocate”.
Bragging rights are only a few clicks away!
Q
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enterprise platform helps you maintain and transform
the outlook of your employees.
Realise the potential of employees as social media advocates!
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Keep an eye out for more presentations and learning materials:
Icons used were designed by Flaticon.com and Piktochart.com
Press icons
Gaming dingbats from Dafont.com
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