what is a product roadmap?

Arthur Meadows

February 2010

http://product-management.ning.com/

agenda

• seven rules of roadmaps

• disclosure and trust

• definition

with thanks to…..

Lawrence Lessig

who is he?

Harvard law professor

(Stanford law professor)

founding board member of Creative Commons

founding board member of Creative Commons

board member of the Software Freedom Law Center

founding board member of Creative Commons

board member of the Software Freedom Law Center

former board member of the Electronic Frontier Foundation

for

http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html

hisunique presentation style

http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html

who am i?

Arthur Meadows

product manager

10 years

software:green screen database apps

client serverinternetmobile

in

x 2 (!!)

currently product manager

at

what do we do?

help early stage companies

improve their chance

of success

what is a road map?

definition

if the product manager is the ceo of the product….

then the product road map is the business plan

of the product manager

seven rules of road maps

intention

seven rules of road maps

rule 1

commitment vs(or most probable

scenario)

highlights

seven rules of road maps

rule 2

detailsvs

seven rules of road maps

rule 2 (cont)

less is more

(see rule 7 too)

align all business functions

seven rules of road maps

rule 3

(first-time) publication can reveal

deep disjoints

but

roadmaps should

seven rules of road maps

rule 4

guaranteed to be:wrong

disappointing

seven rules of road maps

rule 5

taken as

the minute it is published

seven rules of road maps

rule 6

inappropriate disclosure spells

seven rules of road maps

seven rules of road maps

rule 6

or

seven rules of road maps

rule 6

(loss of credibility)

seven rules of road maps

rule 7

disclosure proportional to trust

disclosureand

trust

sharing yourproduct roadmap

not

or

but

trusted

engineering

testing

product marketing

operational delivery

customer support

somewhat trusted

THE MANAGEMENT

then.…

suspect

sales

marketing ??

tricky ones

development partners

VARs, distributors,

delivery partners

analysts

conclusions

different audiences require

different subsets of roadmap

more

whitepaper:

feature prioritization and

product road mapping

www.stream121.com/whitepapers/featureprioritization1.htm

thanks!