What G+ really about (pst!!! it's not social)
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Transcript of What G+ really about (pst!!! it's not social)
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what is really about
(pst!!! it’s not social)
@fttechfounder
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is it about…+Facebook?(a better Facebook)
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is it about…+Facebook?(a better Facebook)
-MAYBE-
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Streams(just) News Feed?
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+1’s(exactly) Like?
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Circles(not) Lists or Groups
I’m your friendYou’re my friend
me you me you
You can share with meI might not share with
you
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Facebook is the McDonalds of Social
Anyway,
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…but we just can’t help ourselves
we all want to quit
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+ Twitter?What about…
(better)
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+ Twitter?(better)
-DOUBT
IT-
What about…
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MTV + the PRESIDENT +Hollywood/ Network TV +
Lady Gaga +10 million little monsters +
Taking on Twitter is like taking on….
> 200 million
tweets a day
-DOUBT IT-
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In that case,
WTF is
really about?
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really about?
is about moving everything into the cloud.
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really about?huh?
is about moving everything into the cloud.
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we got so caught up on this
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we got so caught up on this
we
TOTALLY missed this
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What’s this?
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This is almost everything you use on your computer!
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Isn’t
about social and Facebook???
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depends what you mean by social
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Ever hear of the Blue Ocean strategy?
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Let me explain…markets are divided into
BLUE oceansRED oceansUnknown market space
Few competitorsCreate market share
Cutthroat competitionturns the ocean bloody
New market makes competition irrelevant
Known market spaceMany competitors
Fight for market share
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RED Ocean“social”
updating status/ checking in/ friending/ following/ stalking/ blogging/ posting notes/
commenting/ micro-blogging/ liking/ tweeting/ retweeting/ buzzing/ asking/ commenting/
basically, sharing what you are doing, browsing shopping, liking, etc. with the world
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BLUE Ocean“social”
fixing collaboration and sharing across apps and across platforms
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BLUE Ocean“social”
do you know how often people
still email photos/ documents/ spreadsheets?
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what’s obviously in the pipeline
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really about?
Sharingis theBlue Ocean
Google Docs/
Apps
0Microsoft Office/
Sharepoint
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and probably in the pipeline?
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Chrome
Web Store
0Mac
App Store
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to conclude…
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+collaboration +sharing
@apps @browsers @mobile
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I’d relax a little if I had
750 million members
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I’d relax if
8,163 copies
of War and Peace are
tweeted a day
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but I’d
REALLY worryif I was
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I’d even worry about
that new
Mac App Store
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WIDE OPEN+collaboration +sharing @apps @browsers
@mobile
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is coming.
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Thanks.
@fttechfounderfirsttimetechfounder.posterous.comWhat G+ is really about (pst!!! it's not social) by Vincent Wong is licensed under a Creative Commons Attribution 3.0 Unported License.