What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -
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Transcript of What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -
![Page 1: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/1.jpg)
What does it take to
o
Persuade Investors?
Benjamin Ball
![Page 2: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/2.jpg)
Make it Easy for your Investor
![Page 3: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/3.jpg)
Clarity
Transparency
Trust
![Page 4: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/4.jpg)
Clarity
Transparency
Trust
![Page 5: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/5.jpg)
Tip:
Set the right expectations
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Tip:
Grab attention in30 seconds
![Page 7: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/7.jpg)
Time
Attention
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Tip:
Tell your story from the investor’s PoV
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![Page 10: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/10.jpg)
the
order
matters
story
yourof
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How happy are you these days?
How many dates have you been on recently?
Correlation ~ 0Correlation ~ 1
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Tip:
Don’t give a pitch. Tell a story
![Page 13: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/13.jpg)
Tip:
What’s your Take Away line?
![Page 14: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/14.jpg)
Clarity
Transparency
Trust
![Page 15: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/15.jpg)
Tip:
Be open: share vulnerabilities
![Page 16: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/16.jpg)
Tip:
Facts
Observations
Anecdotes
Metaphors
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Clarity
Transparency
Trust
![Page 18: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/18.jpg)
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Tip:
SmileOpen body languageLouder
![Page 20: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/20.jpg)
Tip:
Understand your Investor
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Tip:
Each new investor pitch is a first date
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![Page 23: What Does It Take To Persuade Investors - SuperReturn US 2013 Benjamin Ball Associates -](https://reader033.fdocuments.in/reader033/viewer/2022052900/5559f7dbd8b42aa8098b4954/html5/thumbnails/23.jpg)
Make it Easy for your Investor
Clarity
What impression do you create?Impact within 30 secondsTell your story from investor’s PoVHave a clear takeaway
Transparency Open and honest about weaknessesUse examples and FOAM
TrustIt’s a first dateSmileBe likeableBuild relationships