Open Social Media: Where we tell it like it is

Open Social Media Education

A Captive Touch Initiative

Host: Sherry Nouraini Founder/President Captive Touch

Open Social Media: Where we tell it like it is

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Open Social Media: Where we tell it like it is

Topic of Our Workshop Today

What does it take to gain value from the time you spend on

Linkedin?

Open Social Media: Where we tell it like it is

First thing is first, your profile

Basics• 100% complete• Keyword-rich headline• Must have genuine recommendations• Must have links• Must post updates

Enhancements via Apps (not comprehensive)• Rss feed of your blog posts• Import of your slides from Slide Share

Open Social Media: Where we tell it like it is

Why a complete and keyword-rich profile is important?

• LinkedIn comes with a search engine

Your profile must be PSOPSO= People search optimized

Open Social Media: Where we tell it like it is

Your Linkedin Profile

Headline

Update

Recommendation

Links

Open Social Media: Where we tell it like it is

How can LinkedIn add value to yourbusiness?

If you are a B2B, Linkedin can be a great tool to reduce cost. Why? Because time is Money:• Linkedin Today- Excellent curation tool• Search- Target your prospects efficiently• Networking- Groups, commenting on updates• CRM- Card munch mobile app• LinkedIn Mobile App- Network on the go• Expert status- Answers

Open Social Media: Where we tell it like it is

Linkedin TodayFind it on your home page

Your LinkedInHome page

Open Social Media: Where we tell it like it is

LinkedIn TodayClick through, customize it

And find other amazing stuffTrendingTopics

CustomizeYourNews

Open Social Media: Where we tell it like it is

Card Munch (1)

Open Social Media: Where we tell it like it is

Card Munch (2)

Open Social Media: Where we tell it like it is

Linkedin Answers

Open Social Media: Where we tell it like it is

LinkedIn best practices: Analogy

• Imagine LinkedIn is a world wide B2B Conference:

Everyone gets a booth (profile)

Industry-specific session (groups)Every session attendee gets a turn to talk i.e., your updates

Open Social Media: Where we tell it like it is

Conference booth (profile)People using LinkedIn fall into one ofthe following categories:1. The booth is empty (profile is not

complete)2. The booth is nicely done, but no one is

there (abandonment)3. Booth is done, attended, no

networking (no updates,no comments)4. Items 1-3 are good, but networking is

all about them (spam emails)5. It’s all about creating trust, and

mutually beneficial connections.

Open Social Media: Where we tell it like it is

Industry specific sessions (Groups)People using LinkedIn fall into one ofthe following categories:1. Sign up for sessions, but never go (when

you join a group, you gotta Show Up)2. Attend sessions, but never interact or

offer information ( Say something!)3. Attend sessions, offer information, then

leave (Listen, it’s not all about you!)4. Attend sessions, shake hands,

participate in discussions, offer information (You can do this 24/7!)

Open Social Media: Where we tell it like it is

Tips for choosing good groups

• Open groups that require approval• Look for networking and interaction• Join few groups• Adjust notification settings to daily email updates to interact timely• Do some networking before sharing your links, news, etc.

Open Social Media: Where we tell it like it is

Greatest Sins that people commit on LikedIn 1- Mass emails• Do not use mass email to advertise your business, event, fundraising etc etc to your Linkedin connections.

• Accepting invitation to connect = opt in to your list

• Serious Linkedin users hate mass emails.

• Make meaningful connections.

• Yes, it takes time, but its worth it.

Open Social Media: Where we tell it like it is

Greatest Sins that people Commit on LikedIn

2- Asking for meaningless recommendationsOnly ask someone for recommendations if:• You have provided them with service/product• You have worked with them• You have been their student/instructorThese don’t qualify• You had lunch with them• You met at a networking meeting a few times• They are your friend/relativeRecommendations are about your professional skills

Open Social Media: Where we tell it like it is

Greatest Sins that people Commit on LikedIn

3- Flooding groups with self-serving links

• When you join a group, listen first• Share things that offer value for group members• Initiate discussions

Show people that you know what it means to bepart of a community. If they hate you for beinga spammer, they won’t buy from you.

Open Social Media: Where we tell it like it is

Stepwise approach to build business

1. Search for your ideal client (search or answers, trending topics)

2. See what groups they belong to3. Join the group, and network4. Send invite, using group as point of

connection5. Read their updates, comment, like, share6. Ask to connect on phone.8. Take it to the next level.9. Remember Don’t send them mass emails

Open Social Media: Where we tell it like it is

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