What does AIDA stand for:

A. Attractiveness, Interest, Desire, ActionB. Attention, Interest, Design, ActionC. Attractiveness, Interest, Design, ActionD. Attention, Interest, Desire, Action

Think carefully… who is this product aimed at? (Select 2)

A. Gender: MaleB. Age: ChildrenC. Age: AdultsD. Gender: FemaleE. Both genders

Who is this product aimed at? (Select 2)

A. Gender: MaleB. Age: ChildrenC. Age: AdultsD. Gender: FemaleE. Both genders

Think carefully .. who is this product aimed at? (Select 2)

A. Gender: MaleB. Age: ChildrenC. Age: AdultsD. Gender: FemaleE. Both genders

AIDA

SimilaritiesBoth use adverts to get customers attention with music and images. Both create interest in their products.Both companies don’t focus much on adverts that give lots of information on the product which helps to generate interest and desire.

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DifferencesCoca-Cola will rely on their adverts more whereas Apple will email more information/marketing

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Do you think advert uses AIDA well? A- Attention/Awareness I – Interest D – Desire A - Action

Target Markets

SimilaritiesBoth focus their advertising to their customers, even if they don’t directly buy from them

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DifferencesThese business will look to

target different types of customers such as..

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Type of Market

SimilaritiesBoth have a target market they focus on

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DifferencesApple concentrate on selling to customers (B2C)Coca Cola sell to businesses rather than direct to customers (B2B) – who then sell it to the customer

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Segmentation

SimilaritiesBoth target customers with similar characteristics across the world.

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DifferencesAge – apple sell to …. Whereas coca cola to…

Income – Apple sell to… whereas coca cola sell to…

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