What do people buy? By Dr. Sharon Saenz. Thank you To Dr. Barbara Stewart To Dr. Jerry Waite To...
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Transcript of What do people buy? By Dr. Sharon Saenz. Thank you To Dr. Barbara Stewart To Dr. Jerry Waite To...
Thank you To Dr. Barbara Stewart To Dr. Jerry Waite To College of Technology & University
of Houston To you for being here
Introductions What is your favorite food & favorite
restaurant? What is your favorite movie? What is your favorite spare time
activity? Give a piece of information about
yourself that no one knows?
What are people buying? Electronics Computers & computer accessories Consumable products Home improvements Leisure activities Homes
Common sense… List items that you buy weekly and
monthly. (List food as one item.) List items that you buy yearly.
You have probably listed…. Food Cloths and shoes Utilities (electric, gas, etc. Telephone services & computer services Transportation services (car, gas, repairs) Insurance and health services Shelter--rent or house payments Taxes Entertainment
Other items you may have listed. Education for children and/or self Garden products Home repairs Eye glasses and/or dental repair
At this time do you feel Very happy-------- 5 x Happy--------------- 4 x Unhappy------------ 3 x Very unhappy------ 2 x No opinion---------- 1 x
Open bag and look around Very happy------- 5 x Happy--------- 4 x Unhappy----- 3 x Very unhappy----- 2 x No opinion--------- 1 x
Trade with one person only Very happy------ 5 x Happy-------- 4 x Unhappy----- 3 x Very unhappy---- 2 x No opinion------- 1 x
Trade with anyone you want Very happy----- 5 x Happy------ 4 x Unhappy------ 3 x Very unhappy----- 2 x No opinion----- 1 x
Level of happiness Did the level of happiness increase for
the group as the trading was expanded?
Conclusions…..
Level of shopping competency What is your husband good at buying? What is your husband challenged at
buying?
Have your shopping patterns changed in the last 5 years? Use of internet Use of catalogues Shopping in malls Use of Walmart or discount stores Shopping in specialty stores Other
Personality Questionnaire Please answer the following questions
truthfully. There are no right or wrong answers. Choose one letter that best describes you for each of the questions.
Your friends sends you money for a new pair of sneakers. A. Visit a couple of stores, then decide
on the brand and color. B. Buy the “in” brand. C. Ask a friend to go shopping with
you. D. Consider the brand that fits your
price category.
You are at a party and the DJ didn’t show up. A. Volunteer at once. B. Look at CD selection before making
a decision. C. Keep quiet. D. Consider stepping up but don’t want
to get stuck with microphone all night.
A friend wants to go out instead of working on major project. A. Accept your friend’s invitation. B. Jump at the opportunity. C. Tell friend to come over after project
is done. D. Ask friend what they will be doing
and then tell them you want to think it over.
How do you feel about friends?
n A. Make friends slowly.n B. I get along well with everybody.n C. Friends are a critical part of my
support group.n D. I fit well with others as long as we
have similar tastes and values.
Your friend’s CD player breaks.
A. Suggest that they buy a new one.
B. Go to repair shop.
C. Get out the manual and try to fix it.
D. Ask your friend what to do.
You have a vacation. You decide to
n A. Make a quick decision on where to go.
n B. Go with a group.n C. Check with your best friend.n D. Carefully consider all the choices.
Plans were cancelled at the last minute due to weather.
n A. Feel really let down.n B. Checked the weather report and
knew the odds of it being called off.n C. Quickly come up with backup plan.n D. Don’t fret over it.
How do you feel about making decision?
A. Weigh all the facts.
B. Easy to make decision and there is not problem with changing my mind later.
C. Like to talk things over with friends.
D. Make decision fast and easily and stick with them.
You are at a wedding and do not know anyone.
A. Talk to everyone.
B. Mix and mingle with the crowd.
C. Wonder who all these people are.
D. Feel uncomfortable.
Your house is typically… A. Cluttered B. A bit of a mess. C. Very well organized. D. Arranged to suit your lifestyle.
You have a roommate. You first…. A. Get the phone and answering
machine hooked up. B. Go and meet roommates. C. Hang photographs of family. D. Draw a plan of the apartment and
arrange everything.
When it comes to sporting events, you… A. Enjoy chess or cards. B. Enjoy watching team sports. C. Prefer participation sport like
swimming. D. Will do whatever your friends like to
do.
A church representative talks to you. Typically you… A. Find the topic interesting, but want
things to move faster. B. Like funny speakers. C. Like the speaker, but not the high
pressure sales tactics D. Feel that the speakers do not give
you enough information.
You think tests like this one are…. A. Good fun. B. Fine as long as they are short. C. A waste of time. D. Alright as long as they don’t get too
personal.
a. pragmatist Go-getter and gets bored easily Hates wasting time Makes decisions quickly Low on emotions and high on action Can be impatient Likes to participate rather than watch
sports.
Pragmatist-career choices
Entrepreneur Marketing/sales manager Time management Office manager Self-employed Stock broker consultant
b. Extrovert Fun-loving and friendly Makes decisions quickly Hates detail Loves watching sports Has lot of friends Party animal Likes plenty of variety
b. Extrovert-career choices Marketing/sales Entrepreneur Marketing manager Real estate agent Radio/TV announcer Social director Media or advertising specialist
Extroverts are Often impulsive shoppers Enjoy the different or unusual Watch what others buy Usually love to shop for fashion
c. amiable Emotionally driven Doesn’t like to rush Hates high pressure, and yelling Has a small close circle of friends Close to family Long attention span Likes to know people before trusting them
C. Amiable-career choices Office manager Bilingual secretary Teacher Social worker Customer service Family counselor Human resource manager
Amicable people Love to buy presents Usually take their time before buying Are quiet shoppers who hate pressure
sales people
d. analytical Detail-oriented, neat, organized Likes to have all the facts Enjoys working machines Hates superficiality Long attention span Seldom gets bored when doing
something that interests them
d. Analytical-career choices
Electronics technician Computer repair Research assistant Accountant or engineer Database programmer Office automation specialist
Analytical people Study before making purchases and do
price comparisons Take their time before making large
purchases Are often practical Usually love electronics
Contact Information E-mail: [email protected] Waltrip Web Site:
http://hs.houstonisd.org/WaltripHS/departments/marketinghtm.htm
Home Phone: (713) 466-4086