What can we learn from Brexit? | ‘Burst the bubble’- how do we reach beyond our established...
16
2016: The good, the bad and the gorilla Nicky Hawkins, Equally Ours
-
Upload
charitycomms -
Category
Government & Nonprofit
-
view
1.024 -
download
0
Transcript of What can we learn from Brexit? | ‘Burst the bubble’- how do we reach beyond our established...
2016: The good, the bad and the gorilla
Nicky Hawkins, Equally Ours
2016 weird is
And somehow we’re the bad guys?
Time to reflect?
UK human rights
Against 26%
Don’t care 11%
Pro
22%
Persuadable
41%
Audience segments
“With a mountain of polls
and focus groups as our
guide, we settled on a
values frame that hit on
why most people get married: love,
commitment and family.”
2004 -2015
U.S. equal marriage
Our human rights film with Age UK
“His name is Charles”
Û
Did Brexit fact checking work?
Ask Dominic Raab
Û
Leading with values and emotions
Over to Michelle Obama
Û
@cyclinghawk @equallyours
Reframers group
Free training sessions Thank you Å
Ŧ
<
1www.equally-ours.org.uk
