What can we learn about Employer Branding from Google and alikes?
16
2016
Transcript of What can we learn about Employer Branding from Google and alikes?
2016
Cultivating unique and desirable workplaces and relationships
CONSUMERBRAND
EMPLOYERBRAND
CONSUMERBRAND
Past Present
CONSUMERBRAND
EMPLOYERBRAND
EMPLOYERBRAND
Future
#1Hiring Is The Most Important
q Employeereferralsisthekey– upto50%ofyournewemployeesshould comefromreferrals
q Makerecruitingpartofeveryone’s job-mostemployeesshouldspent4-10hperweekonhiring
q Getthebestreferralsbybeing ‘super’specific
q Builtreferralsonintrinsicnotextrinsicmotivators
q Managereferralswell– callwithin48h,weeklyupdates
q Improvehiringprocess- bestpredictorofperformance isaworksampletest,secondbest– testofgeneralcognitiveability,third– structuredinterviews
q Givecandidatesthereasontojoin
#2Hire Attitude
Not Skills
LOWPERFORMERS:q Arenegativeq Blameothersq Feelentitledq Don’ttakeinitiativeq Procrastinateq Resistchangeq Createdramaforattention
HIGHPERFORMERS:q Allopposite+itdepends!
#3Turn
Strangers Into Friends
q Onboardwithaneyetowardfriendship– assignbuddy,introducenewemployeesbydescribingtheirinterests,lookforcollaborativeassignments
q Encouragepeopletosharemutualpassions– supportsharedinterests,allowtotakesignificantothers
q Enhancecaringforeachother–birthdayreminders,smallbudgetforcelebratingthem
#4Show
Purpose
q Neverstopcommunicatingpurpose
q Involveemployeesincharitablegiving
q Connectemployeeswiththeirenduser
“One cannot lead a life that is truly excellent without feeling that one belongs to something greater and more permanent than oneself”
– MIHALYCSIKSZENTMIHALYI
q Exposeemployeestonewandunexpectedideas– group-viewingofemployee-nominatedTEDTalk,monthlyshow-and-tellonindustrytrends,bookclubs
q 20%oftimeforself-authoredprojects
q Promotenappingandexercising
q Providespacefordistraction–tablehockey,etc.
#5Pay
To Play
qQuarterlyprizeforemployeeswhotakerisks,bestNewMistakecategoryinthelistofannualemployeeawards
qApplicantsarerequiredtolistsomeoftheirbiggestcareerblundersandthenexplainwhatthey’velearnedfromeachexperience
#6Reward Failures
q Clearobjectivesandquickfeedback(atleastsixtimesperyearforaslongas90min)
q Outsourcepraise,encouragepeer-to-peerrewards– atanytimeanyonewithoutaskingpermissioncanrewarda$50bonustoanycolleagueortakehercolleaguetolunch
q Cultivategratitude- forexample,setasidetimeforemployeestosharetheirrecentpersonalaccomplishments
#7Give
Feedback and Praise
q Experiencesaremorerewardingthanobjects
q Smaller,quarterlybonusesbetterthanannualones
q Relativelyinexpensiveworkplacebenefits—forexample,ahigh-endespressomachine,interestingsnacks,etc.
q Unexpectedpleasuresdeliverabiggerthrill
q Musicandscentsenhancehappiness
#8Boost
Workplace Happiness
#9Eliminate All Status Symbols
q Buildoncavemaninstincts–additionsofplants,freshflowers,imagesofnature,naturallight,seatingwithviewsoftheoutdoors,campfires&caves
q Brandworkplaceexperience–officeisyour“bodylanguage”,touchpointmaps(usesoflobbies,hallways,bathrooms,breakroomstocommunicate),modestbudgetsfordecoratingworkstations
#10Office Design
Shapes Thinking
Thank you!
