What can a 10 year old Gaga fan teach us about building community?
-
Upload
louis-j-v-rensburg -
Category
Business
-
view
663 -
download
2
description
Transcript of What can a 10 year old Gaga fan teach us about building community?
![Page 1: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/1.jpg)
Do you know who this is?
![Page 2: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/2.jpg)
On 16 February 2011, 10 year old Maria Lourdes Aragon uploaded a video on Youtube of herself performing Lady Gaga’s chart-topping song “Born this Way”.
![Page 3: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/3.jpg)
On 16 February 2011, 10 year old Maria Lourdes Aragon uploaded a video on Youtube of herself performing Lady Gaga’s chart-topping song “Born this Way”.
Lady Gaga found it.
![Page 4: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/4.jpg)
…and with a single tweet, Gaga told 8,576,562 people about little Maria.
![Page 5: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/5.jpg)
Within 6 days the video was viewed over 17 million times.
![Page 6: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/6.jpg)
(sorry. 18,213,566 views)
![Page 7: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/7.jpg)
Causing an obvious sensation around the world.
![Page 8: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/8.jpg)
…and Gaga reached out to her.
![Page 9: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/9.jpg)
…in a BIG way.
![Page 10: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/10.jpg)
The ‘Little Monsters’ are the most loyal music fans in Pop today.
![Page 11: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/11.jpg)
CR
EATI
NG
DIG
ITA
L
CO
MM
UN
ITIE
S
![Page 12: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/12.jpg)
CR
EATI
NG
DIG
ITA
L
CO
MM
UN
ITIE
S
...or: “What A 10 Year Old Gaga Fan Can Teach Us About Social Networking”
![Page 13: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/13.jpg)
This is not a social media presentation.
![Page 14: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/14.jpg)
This is a presentation about building a
community.
This is not a social media presentation.
![Page 15: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/15.jpg)
Let’s look at the problems that we’re facing in the current environment.
![Page 16: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/16.jpg)
Every two days we create as much information as we
did from the dawn of civilization up until 2003.
noise!PROBLEM #1:
![Page 17: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/17.jpg)
I have 2 million people on my Facebook page
who I can talk to directly. Why do I need
traditional advertising?
confusion about the state of marketing
PROBLEM #2:
Robert Polet, CEO Gucci Global
![Page 18: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/18.jpg)
everyone’s looking for the next ‘big thing’PROBLEM #3:
![Page 19: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/19.jpg)
unrealistic expectations of social media
PROBLEM #4:
I want a) a Facebook page b) a viral video c) pop
d) fizz e) fruit salad
![Page 20: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/20.jpg)
there’s a deluge of social media campaignsPROBLEM #5:
I clicked on ‘Like’.
Now I want my %$#%ing iPad!
![Page 21: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/21.jpg)
behaviours are changing, fast! PROBLEM #6:
![Page 22: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/22.jpg)
What does it mean to create a community?
![Page 23: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/23.jpg)
The word ‘community’ derives from the Latin communitas or communare which means to share.
![Page 24: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/24.jpg)
The
Com
mun
ity
Man
agem
ent G
rid
![Page 25: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/25.jpg)
![Page 26: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/26.jpg)
It’s when those community members start talking to each other.
![Page 27: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/27.jpg)
What is it that made a 10 year old girl a Lady Gaga fan for life?
![Page 28: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/28.jpg)
Have a cause.#1:
“It’s about staying true to yourself. She doesn't bother about hearing what everybody else thinks. She just does what she does and she's successful with it” – Maria Lourdes Aragon
![Page 29: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/29.jpg)
Give content freely.#2:
![Page 30: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/30.jpg)
Create unique idiosyncrasies.#3:
![Page 31: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/31.jpg)
Identify influential ambassadors.#4:
![Page 32: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/32.jpg)
Empower members. #5:
![Page 33: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/33.jpg)
Interact relentlessly
#6:
![Page 34: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/34.jpg)
Rewards, often.
#7:
![Page 35: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/35.jpg)
A shared value exchange
#8:
![Page 36: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/36.jpg)
after all of that, is community building really all that important?
![Page 37: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/37.jpg)
In only 3 years Lady Gaga...
More fans and followers than Barack Obama
(16.5mil on Facebook and 8.5mil on Twitter)
First artist with 1 billion online video views
Holds record for fastest selling single ever on iTunes
Nr.4 on the Forbes' 2010 Celebrity Power List
Expected to earn more than £63million in 2011
![Page 38: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/38.jpg)
![Page 39: What can a 10 year old Gaga fan teach us about building community?](https://reader036.fdocuments.in/reader036/viewer/2022062511/54ba28394a79592a548b4569/html5/thumbnails/39.jpg)
Thank you.
heavychef.com | worldwidecreative.co.za