What are the Tasks necessary for successful Marketing Management?

Developing Market Strategies and Plans

◉Identify potential ◉Long-run

Opportunities◉ given your

◉Market Experience ◉&

◉Core Competencies

Capturing Market Insights

Closely monitor Marketing Environment

to assessMarket Potential

& Forecast Demand

Choosing Value

Divide the Market into major segments,

Evaluate each one & Target those

it can provide the best value

Be wary of your Competition

Pay close attention to your competition & anticipate their moves to react quickly

and decisively

Designing Value

Don’t Compromise with the product’s Quality, Design,

Features & Packaging

Delivering Value

Identify, Recruit & Link various Marketing

facilitators to supply the products & services most

efficiently

Communicating Value

Set-up Mass Communication programs consisting of

Advertising, Sales Promotion, Events &Public

Relations

Sustaining Growth & Value

Initiate new product development, testing & launching as part of its

Long term view

THANKS!

REFERENCEShttp://blog.michiganadvantage.org/wp-content/uploads/2013/06/Finding-Customers.jpghttp://blog.diyprshop.com/wp-content/uploads/2012/08/brand.jpghttp://www.redstonelogistics.com/wp-content/uploads/2012/01/Improving-resluts.jpghttps://blessingsdivine.files.wordpress.com/2011/12/beyond-the-familiar-longterm-growth.jpghttp://sidewalktech.com/wp-content/uploads/2014/03/business_communication.jpghttps://kartriter.files.wordpress.com/2010/12/dominos_pizza_delivery_11-e1264599960457.jpghttp://www.classpen.com/attachment/4f61c023ff369/Marketing.jpghttp://previews.123rf.com/images/Irochka/Irochka0911/Irochka091100136/5931392-hart-on-computer-monitor-market-s-climbing-hand-and-pen-pointer-Stock-Photo.jpg

DISCLAIMER

Created by Animesh Agarwal, IIT BHU, during an internship

by Prof. Sameer Mathur, IIM

Lucknow