What are the pros & cons of database marketing

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What are customer databases ? & What are the pros and cons of database marketing ?

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Transcript of What are the pros & cons of database marketing

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What are customer databases ?

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What are the pros and cons of database marketing ?

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Created by Bhavnoor Singh, IITR, during a

marketing internship by Prof. Sameer Mathur, IIM Lucknow. (See www.IIMInternship.com ).

http://www.google.com/url?q=http://www.IIMInternship.com&sa=D&sntz=1&usg=AFQjCNFUonXVd-8K9LE3EyWz1vON5QbuLg

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