What Are Native Ads? An Introduction To Native Advertising
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Transcript of What Are Native Ads? An Introduction To Native Advertising
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Intro To Native Advertising
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What Are Native Ads?
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Native ads are a form of advertising that is built into the visual design and content of a web page, social network, or mobile application
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Native FormatAdvertisers & publishers are moving away from
traditional banner advertisements. To
higher performing native ad units.
Native ContextNative Format
+Native Content
+Individual Users
Native ads that are served based on the content an individual
consumes online.
Native ContentWhere ads are laser
targeted and support the content topic they are
hosted in or near.
Three Components To Native Ads
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Advertiser Benefits
• Ads feel natural and are not intrusive• Ads are on target with surrounding content• Strong click through rates• Inexpensive visibility on high profile sites
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Publisher Benefits
• Increased reader/visitor engagement• Increased revenue
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Editorial Native Ads
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Content Recommendation Engines
• Outbrain• Zemanta• nRelate• Taboola• AdBlaze• Google (coming soon)
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Social Native Ads
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Facebook Sponsored Posts
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Twitter Sponsored Tweets
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LinkedIn Sponsored Updates
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Reddit Sponsored Links
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StumbleUpon Paid Discovery
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Tumblr Radar
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YouTube Video Ads
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Mobile Native Ads
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App Recommendation
Leverage mobile assets (mobile apps, mobile websites, mobile blogs) to recommend apps. Get paid per install!