LOCAL NATIVE · LOCAL NATIVE Native ads are meant to look and feel like organic content. Content is...
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LOCAL NATIVE Native ads are meant to look and feel like organic content. Content is distributed within the editorial and advertising sections of a website by adopting the site's brand identity. Due to their integrated appearance, native ads can be less intrusive to consumers than traditional animated display ads. KEY FEATURES/BENEFITS EXAMPLE Starbucks wants to promote their new line of whole bean coffee products on select publications and websites. We can use local native advertising to serve targeted ads to their potential customers within the same style of websites themselves, leading for a more seamless ad serving experience for the Starbucks brand. DISPLAY VIDEO SOCIAL EMAIL 97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals (Sharethrough). Local Native ads are a strong purchase driver, with 18% higher lift in purchase intent than standard banner ads (Sharethrough). Local Native programmatic ads can include behavioral and/or demographic target- ing overlays.
Transcript of LOCAL NATIVE · LOCAL NATIVE Native ads are meant to look and feel like organic content. Content is...
LOCAL NATIVENative ads are meant to look and feel like organic content. Content is distributed within the editorial and advertising sections of a website by adopting the site's brand identity. Due to their integrated appearance, native ads can be less intrusive to consumers than traditional animated display ads.
KEY FEATURES/BENEFITS
EXAMPLEStarbucks wants to promote their new line of whole bean co�ee products on select publications and websites. We can use local native advertising to serve targeted ads to their potential customers within the same style of websites themselves, leading for a more seamless ad serving experience for the Starbucks brand.
DISPLAY VIDEO SOCIAL EMAIL
97% of mobile media buyers report that native ads were
very or somewhat e�ective at achieving branding
goals (Sharethrough).
Local Native ads are a strong purchase driver, with 18%
higher lift in purchase intent than standard banner ads
(Sharethrough).
Local Native programmatic ads can include behavioral
and/or demographic target-ing overlays.
