WFSGI Handbook 2011

1WFSGI Handbook 11

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WORLD FEDERATION OF THEsporting goods industry

RETAILHOW Is INTERNET AFFECTINg TRADE ?

INDIAHIgHLIgHTs OF AREsOURCEFUL COUNTRY

A GLOBALIZING INDUSTRY BUNDLESFORCES UNDER WFSGI ROOF

HANDBOOK

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TabLE oF ConTEnTS

WFSGI Handbook 2011

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Message President p. 2

Message secretary general p. 3

corPorate resPonsibility – towards collaborative efforts p. 5 A worldwide business-driven platform Creating synergies among organizations What comes first - the sustainable retailer or the ethical consumer ?

the world of retail – trade on the internet p. 27 Internet, social media and their impact on our business What do you think about... Past and perspectives of the Russian sporting goods market

bike industry – develoP bicycle worldwide p. 39 From local to global in 20 years - they have joined the WFSGI Interview with UCI President Patrick McQuaid Composites at the leading edge Electric bike trend brings drastic changes to bicycle sector

india – highlights of a resourceful country p. 49 India Ready to score big in sports India Special Economic Zones - Engines of economic growth

trade cases – ProtectionisM p. 58 Overview of global trade-restrictive measures in the footwear sector Origin-labeling in footwear, apparel and sporting goods in EU

wfsgi Presentation p. 66 Discover the WFSGI Services and benefits for WFSGI members Board of Directors CSR Committee WFSGI Members directory Trade show calendar 2011 WFSGI National / regional organizations

Table oF ConTEnTSMain chapters & highlights

iMPressuMPublished by : WFSGI headquarters / wfsgi / Maison du Sport International / Avenue de Rhodanie 54 / 1007 Lausanne switzerland / Ph : +41 21 612 61 61 / Fax : +41 21 612 61 69 / www.wfsgi.org - [email protected] / Layout : Agence Pulsion / Printing : Print United / Cover : © istockphoto.com / All pictures in this hanbook are copyright protected. For more information contact WFSGI.

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MESSaGE SECRETaRy GEnERaL MESSaGE PRESIdEnT

WFSGI Handbook 2011

FIFA will support our actions in the aim to promote sport and physical activity. Today the prices in Brazil are so high that a footwear product is nearly double the retail price than in other regions. We thank the WTO, the national governments and the permanent missions for their support and leadership in our goal to eliminate these barriers for sporting goods products.

With most of us having found the forward drive again and several companies gearing up it shall be obvious that, with our optimistic future, we should warn you to stay aware of possible back drafts that may occur from the economic crisis 2009. As the prognoses are good, that’s what we should focus on.

This leaves me to wish you lots of reading pleasure and we are sure that you will enjoy the exiting contributions in our Handbook 2011. In the meantime we will continue to strengthen the WFSGI into the next level. To start that process I have the honor to wish you good health and business for 2011 and we are looking forward to seeing you at one of our meetings.

With best pesonal regards,Robbert de Kock ■

Dear WFSGI members, Dear readers,

For the WFSGI 2010 was an important year as it was also our final phase of a three-year working plan. Today we are pleased to say that we have moved forward but we still have a long way to go. We therefore wish to thank all the WFSGI members for their trust and support in the last three years and we count on you for the coming period. With your inputs and support we have been able

to bring performance to all our members, from the brands, via retailers to the manufacturers, and further efforts shall be made to improve. A special thank you goes to our Sustaining Members without whom we wouldn’t be able to perform the way we do today.

A highlight in 2010 was the decision from the major bicycle brands to join the WFSGI. This situation has created a new dimension for our relations between the UCI and the industry and where a good collaboration is paying off for all stakeholders. In this handbook you will find several interesting articles around the bicycle industry and we specially thank the UCI and the new bicycle members for their openness in our cooperation.

Another focus for the WFSGI should be to bring more leadership and advice in sustainability, as companies will have more and more problems to go through the jungle of information and recommendations that is thrown at us via the different experts. What is the way forward in sustainability and where can the sporting goods industry align and focus on ?

Unfortunately we are still working hard to find solutions with the Trade Committee around the anti dumping problems in Brazil and the European Union. This situation is costing our industry a lot of money but we hope that the third dimension with organizations like the IOC and

Message SECRETaRy GEnERaLby robbert de kock, WFSGI Secretary General

We are considering hosting a session for the 2011 WTO Public Forum. Here our goal will be to advance the case for zero to zero tariffs on gen-eral sporting goods, which in turn will help make sports participation more affordable.

We are focusing our Corporate Social Responsibil-ity agenda on two of its ten components – Ethical Sourcing and Environmental Sustainability. A team of member specialists is working toward establish-ing a common carbon benchmarking system for the industry. Without industry agreement, we fear many different confusing and expensive systems will emerge. In a similar manner, another team is tackling the development of a unified approach to auditing factories to ensure social compliance. The goal is to improve efficiency, lower costs while maintaining or improving effectiveness.

We are partnering with other trade associations and various NGOs to arrive at the best solutions for the industry. These initiatives are works in progress. We have begun efforts to eliminate duplication and expense between WFSGI and our National and Regional trade association members. We will sharpen focus on this work in 2011.

We have learned through dialogue which took place at our Manufacturer’s Forum in April, that some suppliers are searching for a neutral third party ap-proach to anonymously deal with kick back prob-lems and other corrupt practices. These practices, where they occur, add cost and competitive chal-lenges to the supplier base within our industry. We will lead this sensitive issue toward a satisfactory solution if consensus can be achieved.

Finally, I want to warmly welcome the bicycle in-dustry to membership in WFSGI. Applications to join WFSGI have been made by companies that ac-count for the majority of this important segment of the sporting goods industry. We are proud that we are able to offer services that attract these companies to our membership. Best wishes to all for a healthy and prosperous 2011. ■

I am proud and pleased with the accomplishments of our board, our committees and our staff. On behalf of all members, I want to thank those who in 2010 devoted time and talent for the betterment of our industry. WFSGI is only as good as the collective work output of our members, which in turn, results in cost effective, practical solutions for industry problems. At its June meeting, the board formalized WFSGI’s Strategic Direction under an umbrella Mission Statement. To a large degree this document reflected the direction we have been on

for the past several years. Even so, it has been most useful to agree on an exact set of words. These words will be used to guide the activities of the Federation over the next few years. While this document is a tool to keep us focused, it can and should be changed as the industry grows and changes. The Mission Statement summarizes our reason for being. Embodied in this three part statement, are concepts unique to WFSGI. No other organization in our industry can adopt this Mission.

To be recognized as the world authoritative body and global voice for the sporting goods industry.

To facilitate legally permissible communication and cooperation within the global sporting goods industry to enhance competitiveness and innovation.

To promote sports participation and to facilitate access to affordable quality products which deliver improved benefits to athletes, consumers and society at large.

Agreeing on a Mission is one thing, executing against it is quite another thing ! We have placed a high priority on dealing with issues and opportunities relating to International Sports Federations and Sports Events. We have developed strong working relationships with many organizations, including the IOC, FIFA and UCI. Our role is to build bridges, open communication lines and help solve problems.

International trade issues also have had a significant impact on our 2010 agenda. We have informally joined with the Chinese Ministry of Trade to combat questionable import trade practices adopted by the European Union, Brazil and others. Difficult global economic conditions combined with local protectionist politics establish fertile ground for these evolving barriers to trade.

Message PRESIdEnTby John larsen, WFSGI President

We are still working hard to find solutions with the Trade Committee around the anti dumping problems in brazil and the European Union.

our role is to build bridges, open commu-nication lines and help solve problems.

We specially thank the UCI and the new bicycle members for their openness in our cooperation.

CoRPoRaTE RESPonSIbILITy ToWaRdS CoLLaboRaTIvE EFFoRTS

5WFSGI Handbook 2011

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To drive critical mass on one common solution is possible.

The Business Social Compliance Initiative (BSCI) is a business-driven initiative open to retailers, importers and brand manufacturers across all sectors. Founded in 2003, the BSCI currently has 600 members. As a collaborative effort, the initia-tive offers companies the benefits of a common Code of Conduct and a single implementation pro-cedure. This unique system standardises the re-quirements for the producers therefore avoiding duplication of efforts.

The practical implementation of the Code is controlled by independent auditing companies. The results are in turn shared by the members in a common database, which prevents multi-ple auditing of the same supplier. Since the BSCI is based on a development approach, it aims at continuously improving the social performance of suppliers with follow-up measures such as training sessions.

The whole BSCI process is accompanied by local and European stakeholder networks in stakehol-der meetings and Round Tables, which bring their expertise to the initiative. Cooperation with go-vernmental authorities, trade unions, NGOs and associations also facilitates social acceptance and independence of the system.

BSCI collaborates closely with other entities like the China National Textile and Apparel Council (CNTAC), who developed the CSC9000T mana-gement system for the Chinese textile industry. The BSCI and CNTAC perform common capacity

building activities for Chinese factories since 2009 and both entities continue to work on the practical compatibility of the two systems. From 2010, BSCI has furthermore been working with Deutsche Gesells-chaft für Technische Zusammenarbeit (GTZ) and Social Accountability International on a public private partnership project in India. The goal of the project is to scale up CSR initiatives with the aim to converge codes of conduct and labour standards enabling local producers to im-plement sustainable employment systems. The project will be inclu-sive, involving the Indian government, international brands and other stakeholder organisations and initiatives.

Additionally we are actively discussing with other initiatives and com-panies (Rain Forest Alliance, GRASP, Disney, Fair Wear Foundation, Fair-trade, ETI and FLA), aiming at collaboration on different aspects, from shared training sessions to recognition of each others’ standards.

The BSCI experience shows that to drive critical mass on one common solution is possible. To achieve this, individuals and institutions need to be ready and willing to share tools and contribute for this goal, even if this may have an impact on their visibility and individual influence.

■

a WoRLdWIdE business-driven plaTforMby dr. olga orozco, BSCI Managing Director

China (3109)

Bangladesh (376)

Vietnam (239)

Europe (181)(training to members)

Turkey (153)

India (146)

Brazil (14)

Peru (14)

BSCI SUPPLIERS AND MEMBERS TRAINED PER COUNTRY IN 2009

CoRPoRaTE SoCIaL RESPonSIbILITy – ToWaRdS CoLLaboRaTIvE EFFoRTS

eTi’s collaboraTive approach To ETHICaL TRadE by Martin cooke, ETI Deputy Director


Collaborative action is essential to solving the problems.

The Ethical Trading Initiative (ETI) was created in 1998 by a small group of visionaries who believed that collaborative action is essential to solving the problems that exist not only in individual workplaces, but that also affect entire industries and countries. Major issues for workers, such as low pay, long hours, harassment and abuse, denial of trade union rights and others are endemic across many countries. Developing a critical mass of companies and other organisations that can tackle these issues is essential - no individual company can ef-fectively do so on its own.

With our headquarters in London and a presence in China, ETI harness-es the buying leverage of over 70 global retailers and brands, trade union organisations representing over 160 million workers around the world, and major international development charities like Oxfam and Save the Children. Corporate members include the Pentland Group and Sportswear International, which has just joined us as a Foundation stage member. Major supermarkets including Tesco, Asda and Sains-burys – which collectively dominate the UK market for sporting goods and accessories – are also members.

Growing rapidly, our unique tripartite alliance is the most effective ap-proach we know of to defining and implementing corporate responsi-bility for working conditions in global supply chains. Together we sup-port our member companies to work alongside trade union and NGO members of ETI to tackle some of the thorniest issues of ethical trade. For example, we have created ground-breaking guidelines that set out corporate responsibility towards some of the most vulnerable workers

in the world, including homeworkers, smallhold-ers and migrant workers. Many of our members are involved in a major programme of activities aimed at improving company buying practices, to make it easier for suppliers to comply with the ETI Base Code.

By working together we are able to achieve con-crete gains for workers. Achievements in the last few years include creating an alliance in India focused solely on improving homeworkers’ con-ditions, so far benefiting over 25,000 homework-ers; successfully lobbying the London Organising Committee for the Olympic Games (LOCOG) to build an ethical legacy for the London Olympics; and training over 40,000 workers in India, China and Sri Lanka on their rights.

Developing trust between companies, trade unions and campaigners – so often at logger-heads in the past – has been a slow process. But through dialogue and diplomacy, and pressure where it’s needed, we have built a movement that is far greater than the sum of our parts, and together our members have achieved tangible gains for millions of workers worldwide: last year, they reported that their suppliers had agreed nearly 125,000 separate improvements to work-ers’ conditions.

We are confident that as ETI continues to grow and continues to embrace more companies in its membership – including, we hope, those from within the sporting goods industry - that we can continue to drive change for millions of workers around the world. ■

Ethical Trading Initiative. - © Claudia Janke

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susTainable all alongTHE SUPPLy CHaIn by auret van heerden, President and CEO Fair Labor Association

WFSGI Handbook 2011

CoRPoRaTE RESPonSIbILITy ToWaRdS CoLLaboRaTIvE EFFoRTS CoRPoRaTE RESPonSIbILITy ToWaRdS CoLLaboRaTIvE EFFoRTS

CREaTInG SynERGIES aMong organisaTionsby fair wear foundation

Fair Wear Foundation (FWF) is an independent, non-profit organisation that works with compa-nies and factories to improve labour conditions for garment and textile workers. Founded in 1999, and open to companies that sell sewn products in Europe, FWF currently has more than 60 members based in 6 European countries. FWF joins together business associations, trade unions, and NGOs as equal partners at every level of our activities.

Our experience has shown that with the complexity of today’s global garment supply chains, there is no single way to create sustainable improvements for garment and textile workers. Ra-ther, there are many, and they work best when combined. We call our approach the Fair Wear formula.

It is only through cooperation that industry-wide improvements can be realised. This belief brought to life FWF’s multi-stakehol-der structure. In addition to cooperating with a range of stake-

The Fair Wear formula. - © buro RuSt

Managing global supply chains is a challenge at the best of time. Hu-man rights, labour standards and environment issues are among the many things that can go wrong. There are two major challenges fac-ing them now. The first one is the difficulty of bringing about lasting improvement in labour standards at supplier facilities while the second comes from without and concerns the raw materials. Tackling the chal-lenge of making lasting improvements is essentially that of achieving sustainable compliance. Compliance audits always find violations and require the employer to take corrective action, but those actions are frequently short-lived and the contraventions re-occur. The road to sustainable compliance involves capacity building to ensure that the suppliers have the necessary expertise. The resources needed for this capacity building however are in short supply, particularly in some of the countries with the highest rates of non-compliance and this is something that should be addressed collectively. Many supplier facilities have the same shortcomings and buyers have two options – tackle the capacity building needs individually or collectively. Given that it is far more cost-effective to mount collective training or tool development programmes the obvious choice is for buyers to pool capacity building resources. Despite this there are surprisingly few shared programmes and we continue to face serious shortages of resources.

The second challenge is a new one and concerns the two extremes of the supply chain – the cradle and the grave. The attention of consum-ers, the media and even regulators has shifted to the raw materials used in production of brand name products, and to their eventual dis-posal. A quick survey shows that the hot issues in the last 18 months have been leather from Brazil (that may be linked to destruction of rainforest), cotton from Uzbekistan (harvested by children) and minerals from the eastern Congo that end up in electronic equipment (so-called blood minerals). These issues remind us that it is impos-

sible to separate environmental questions from human and labour rights, and that holistic and integrated responses are called for.

Questions are also being asked at the other end of the chain, the end of life stage. What happens to the products when they are disposed of ? Are they re-used or recycled, or do they go to land-fill ? The worst thing a brand can say when con-fronted with an issue at either end of the supply chain is “I had no idea”.

The bottom line is that brand-name sporting goods companies, and indeed all sporting goods buyers, can no longer rely only on factory moni-toring to protect their brand against reputational damage and legal liability. They will have to look further down the supply chain to identify issues that occur at the raw materials and processing stages of the process. What does that look like in practice ? Firstly, know where your materi-als come from, who mined or farmed them, who processed them, and how. Secondly, it means companies must conduct expanded stakeholder engagement with groups all along the supply chain – groups from which they can learn, that they can support and with whom they can po-tentially partner.

A final point. The raw materials, energy, land and water consumed by existing supply chains are finite resources. Some of them will be unavail-able or unaffordable in the next decade. This means that the supply chain will have to be re-engineered to make it more sustainable. If that is the case, let us ensure that we place ethics – human rights, labour standards, environment – in the matrix along with the availability of re-sources to engineer a sustainable supply chain that is ethical. It is a unique opportunity to cre-ate a supply chain that is more logical, efficient and ethical than the ones we inherited from the era of quotas. ■

The attention of consumers, the media and even regulators has shifted to the raw materials used in production of brand name products, and to their eventual disposal.



All Trade Marks are owned by or licensed to Pentland Group plc.

Untitled-3 1 28/10/2009 14:44

Why is collaboration important ?

Operating a multi-tiered supply chain we often face issues that are so large and complex that we can-not solve them alone. So, one important corners-tone of our sustainability strategy is the further extension of our engagement with stakeholders, i.e. partnering with others to embed new thinking and better ways of working within our business and along our supply chain. We value the oppor-tunities to work in partnership with other brands, international organisations and NGOs. These par-tnerships help us to improve the way we conduct our business, in particular through :

gaining a deeper understanding of stakeholder concerns,

sharing information with each other,pooling our expertise and collaborating in

the development of innovative tools and new ways of working.

increasing our leverage in driving positive change.

areas where this collaboration is important

We believe that any collaboration – be it with brands, manufacturers or civil society – needs to start with sharing. This is fundamental to fur-ther harmonize standards and processes. One example of a successful implementation of a sha-ring platform is the Fair Factories Clearinghouse (FFC) that promotes long-term sustainability in compliance activities through more effective collaboration with other companies. The sharing platform is the result of a three-year industry-wide collaboration to build efficiencies in ensuring fairer, safer and healthier workplaces by sharing compliance data from multiple sources. The key

benefit for companies is that having more buyers share information leads to greater effectiveness in executing supply chain remediation.

There are also many benefits for the factories, including the po-tential reduction in code of conduct assessments (avoiding audit fatigue), more streamlined code of conduct communication from

Ways To proMoTe fair and safe Working condiTions in GLobaL SUPPLy CHaInS by frank henke, Global Director Social & Environmental Affairs, adidas Group

Example for good and safe working conditions: a mechanic in a Chinese athletic footwear factory briefs the staff on correct use after maintaining the safety devices at the roughing machine. - © adidas

any collaboration – be it with brands,

manufacturers or the civil society –

starts with ‘sharing’. operating in silos

is a dead-end road.

holders, we also facilitate cooperation among relevant actors – governments, business associations, trade unions, NGOs, fac-tories and companies.

The scale of the challenges we face together are huge, and re-sources are finite. It is necessary to create synergies among or-ganisations that share a common goal. In practical terms, FWF encourages affiliates to access the audit reports of our partner organisations rather than commissioning new ones. We also en-courage companies to work together on fixing problems in facto-ries where they have common production. This approach reduces audit fatigue and allows FWF to focus our resources on factories which need the most help and attention.

FWF also plays an active role in convening the Jo-In Platform, which brings leading interna-tional multi-stakeholder initiatives together to harmonise workplace codes and to collabo-rate on complex issues like living wages and hours of work.

Significant challenges still need to be resol-ved, particularly around information sharing between companies. However, FWF believes the best way to achieve fair and safe working conditions in global supply chains is through collaborative efforts that put the strengths of different stakeholders and initiatives to the best use. While no one solution fits all brands and factories, a coordinated network of audi-ting, verification and remediation activities is emerging which promises real and sustainable improvement in the lives of garment workers around the world. ■

It is only through cooperation that industry-wide improvements can be realised.



FFC member companies, and a reduction of resources needed to respond to remediation activities from multiple sources and buyers.

How can the WFSGI support collaborative approaches ?

The WFSGI is well aware of its strong capa-bilities of supporting collective approaches that drive harmonisation and synergies and build critical mass in the industry. Accordin-gly, the CSR Committee has put considerable effort into building bridges between brands, manufacturers and multi-stakeholder organi-sations aiming at reducing the duplication of monitoring activities. This will enable brands to redirect resources to capacity building and remediation activities at the factory le-vel. Thus, compliance collaboration will also increase leverage and lead to more effective and sustainable solutions. ■

a collaboraTive aPPRoaCHby Pentland’s corporate responsibility team

1. Corporate Responsibility • WorldFederationoftheSportingGoods Industry (WFGSI) – our participation in the CSR Committee • WorldBusinessCouncilforSustainable Development (WCSBD)

2. Supply chain conditions • FairLaborAssociation(FLA) • TheSustainableComplianceLeadership Initiative (SCI) • FairFactoriesClearinghouse(FFC) • ILOBetterFactoriesProgramCambodia

• WorkerHotlineservicesthrough China Labour Support Network (CLSN)

3. Environment• AFIRMWorkingGroup• BetterCottonInitiative(BCI)• LeatherWorkingGroupoftheBritishLeather Technology Centre (BLC)• OutdoorIndustryAssociation(OIA)and European Outdoor Group (EOG) – member of the Sustainability Working Group.

At Pentland we believe that business should be conducted honestly, fairly and with respect for people, their dignity and their rights. As cus-tomers and creators of global supply chains, brands and retailers have a responsibility to promote fair and safe working conditions for the people who make our products. Given the many parties involved, a collaborative approach is es-sential to make lasting improvements.

The collaborative approach is effective at several levels :

Within our own business operations, as a framework to guide our brands and suppliers ;

By membership of external alliances, for best practice sharing and thought leadership ; and

At a supranational level, to guide strategy, policy and to challenge at the highest level.

Within our own business, Pentland’s Corporate Responsibility team works closely with each brand’s product, sourcing and buying teams and their suppliers. Pentland’s Code of Employment Standards for Suppliers acts as a framework to in-form, assess, educate and track improvements. This internal collaboration ensures that fair and safe working conditions at production factories are considered as part of the sourcing decision.

We and our suppliers work together to improve conditions for workers, by collaboration with lo-cal institutions in sourcing countries for advice and training, by closer application of local legis-

lation and by embedding globally recognised standards. This way of working also helps us to improve our own performance, as we learn what effects our business practices can have.

Membership of external alliances forms the next level of our collabo-ration model. These enable Pentland to look at situations on a larger scale and approach difficult issues that are not easily addressed ef-fectively by individual companies working alone. Pentland is proud to be a founder member of the Ethical Trading Initiative (ETI), a mul-ti-stakeholder alliance of companies, NGOs and international trade union organisations working together to improve working conditions in global supply chains. ETI provides a forum for debate, enabling members to learn and share best practice principles. Most of all, participation in collaborative projects with many brands and their suppliers, coupled with guidance from unions and NGOs, gives more opportunity to achieve lasting change.

At the supranational level, Pentland supports the Better Work pro-gram, a unique partnership between the International Labour Orga-nisation (ILO) and the International Finance Corporation (IFC), an initiative that uses global tools and country-level projects born out of cooperation between governments, employers’ and workers’ orga-nizations and international buyers. This level of collaboration helps promote the convergence of standards, practices and implementa-tion tools, therefore gaining support from governments.

There are opportunities for the World Federation of the Sporting Goods Industry to assist members to collaborate and build a consensus for further improvement at each of these levels :

Providing opportunities for direct engagement between brands and suppliers ;

Encouraging members to understand and agree on what, collectively, we wish to achieve ;

Co-ordinating communications and challenging on behalf of the industry the root causes of poor working conditions in the countries where our products are made ; and

Sharing common tools to manage risk, tackle and resolve complex supply chain issues. ■

business should be conducted honestly, fairly and with respect for people.

Collaborative projects or concepts already in place

Some of our noteworthy partnerships and collaborations with multi-stakeholder groups are inthree areas :

Shoes and their lasts in an athletic footwear factory in China. - © adidas

MaGnIFyInG THE voICESof our indusTry by lary brown, Corporate Compliance Manager, New Balance

Over the last few years, as more companies have sought to be socially responsible, they have discovered not only that there is much that they can and should do, but also that there are limits to what a single company can accomplish on its own. Corporate social responsibility is not an area where companies compete with each other. Consumers expect compa-nies to do better, and companies all work to respond. Working together, they can accomplish much more than any can working individually.

While many companies seek to assure adequate working conditions in their supplier factories, a single company often lacks leverage to per-suade factory managers to act. Companies generally agree that their le-verage is particularly weak with regard to Tier 2 and Tier 3 suppliers, many of which supply lower volume products that are nevertheless important to brands’ overall product lines. Moreover, in many regions, the strongest limiting factor to factory improvement is an overall lack of knowledge of management methods that result in better working conditions. A single company cannot change the entire environment. The same is also true in environmental sustainability and other areas. A single company can generate only a limited amount of demand for environmentally preferred materials, for instance, whereas a group of companies can provide much stronger market incentives.

While most companies recognize that they can have greater impact in collaboration with other companies and stakeholders, working together is not as easy as it appears. Various companies have different levels of com-mitment, different priorities, and different amounts of resources to dedi-cate to the effort. Collaboration requires significant amounts of time and skills from staff within companies, and not all companies have enough people with the right skills to prioritize, manage, and sell the process both internally and externally.

Collaborative processes can be roughly divided into two types. Small-scale projects among two or three companies to respond to a specific problem in a specific area of the supply chain, like a single supplier factory, are relatively easy to organize and implement. They are, how-ever, limited in scope and overall impact even when they succeed. More important in the long run are larger initiatives that strive to involve all

major players in the market to improve conditions across the industry overall. These initiatives, like the Fair Labor Association, the ETI or any of many similar organizations seek to create dialogue among companies, non-governmental organiza-tions, labor unions and other stakeholders in order to bring about agreement about what should be done, and to mobilize resources to bring about needed change across the board. Multistakeholder organizations, by bringing together players and knowledge from all sides of the issues, hold great promise for sustainable, long-term change. Every-one involved wishes they could move faster, but bringing together diverse knowledge and view-points to address complex problems takes time.

One of the great areas of neglect in CSR overall is involvement of governments. Companies and oth-ers are in broad general agreement about what is needed to improve working conditions and the envi-ronment, and most understand that there are prob-lems that exist as a result of governmental failure to enforce relevant law. There has, however, been too little discussion about how to involve governments in a way that increases their ability to play a con-structive role in the process.

The WFSGI is well positioned to lead the industry in CSR, but it is also challenged by the same issues that all multistakeholder organizations face. The WF-SGI is composed of virtually all major players in the sporting goods industry, which gives it potential to magnify the voices of its members. At the same time, the WFSGI must accommodate the varying levels of understanding, commitment, ability and resources that its members possess, and must move at a com-fortable pace for all members. The area where the WFSGI has been most effective is in providing space for more advanced members to provide information and knowledge to those whose CSR programs are less advanced. The WFSGI has done well with this task. New Balance looks forward to continuing to work with the organization in the future. ■

one of the great areas of neglect in CSR overall is involvement of governments.


15

PLayInG CoLLaboRaTIvELy by hannah Jones, Vice President Sustainable Business & Innovation, Nike

In 2005 we took the bold step of disclosing our supply chain. We anticipated this disclosure would spark collaboration between brands in the oversight of supply chains. We established a goal of increasing collaboration with other brands to cover 30 percent of Nike-contracted factories by FY11. While 30 percent may appear to be a small number, it is a realistic target given that some contract factories produce solely for Nike and many factories serve other buyers that currently lack a robust compliance program, making a mutual exchange of information or partnership in capacity building unfeasible.

Urgent need for Efficiency

In the apparel industry, where working with mul-tiple buyers is the norm for most factories, the collective costs of monitoring activities for both brands and suppliers have become exorbitant. Not only are brands duplicating efforts through multiple audits, but we also are undermining each others’ efforts to promote compliance by providing conflicting standards and proposed remediation approaches to factories.

Nike works to share resources with brands that share our aims of assessing management sys-tems, have high compliance expectations for suppliers and are committed to partnership and rewarding continuous improvement. We identify opportunities for sharing by approaching brands as potential candidates based on overlaps in the supply chain, shared process, philosophy or tool,

interest in partnership / collaboration, and their demonstrated commit-ment to conduct thorough assessments of factory performance.

Capability building

Our long-term monitoring goal is to shift our efforts from repetitive auditing to coaching and training contract manufacturers to develop knowledge and skills to address specific labor and HSE compliance issues and/or systems. We believe that collaborating with other brands holds great potential to improve our auditing and capability building activities. As such, we are working with a group of brands and in par-tnership with the Fair Labor Association (FLA) to identify the types of supplier training that can jointly address factory needs.

on the Horizon

We share a common aim, to see that audits deliver confidence in mana-gement processes and performance. But some improvements are nee-ded to realize the benefits of collaboration :

A higher level of commitment across a wider set of players in the industryAlignment in philosophies as well as audits and remediationImprovements in measuring impact. Evaluation of the benefits of

fewer auditsDevelopment of industry level master audit oversight calendars of

shared suppliers Creation and application of consistent expectations for professional

auditing firmsElevated focus on environment, safety and health dynamicsConsolidated systems approach for sharing information. One single

system across the industry.Our own role in collaborative auditing is changing, as we continue consolidation in our supply chain, however, we still believe that align-ment on best practices in remediation and capability building across the industry comprises important positive steps. ■

GENERATION 1 : PRESENCE GENERATION 2 : INTERACTION GENERATION 3 : TRANSFORMATION (fy09) GENERATION 4 : INTEGRATION

MAIN NIkEFOCUS

Assessment, building un-derstanding of conditions

Monitoring conditions and corrective actions Monitoring plus capacity building, focusedon root-caused analysis

Sustainable manufacturing

NIkECAPABILITIES

- Establishing a function- Fighting fires- Building a global team- Establishing partners

- Systematizing the work- Building excellence in management audits- Building a global EHS process- Creating transparency- Creating ratings

- Building excellence in remedation- Sustainable sourcing strategy- Business integration and accountability- Factory ownership of CR- Industry coalitions

Integrated management of product development, working conditions, and EHS throughout supply chain

SUPPLIERCAPABILITIES

Capacity to respond to brand inquiries

Understand core CR/HR functions Human resources management capacity Lean and sustainable production

INDUSTRYCOLLABORATION

Code of Conduct Nike publishes supplier lists Building coalitions Common expectations, cooperative monitoring and capacity building

WFSGI Handbook 2011



ConTRIbUTInG To SoCIETy Through advanceMenT of sporTing goods and proMoTion of sporTs by Masato Mizuno, Chairman of the Board, Mizuno Corporation

Why is collaboration important ?

It is important to share ethical standard among concerned parties. So we need to have common recognition among the industry / society globally. Disclosure can show the actual situation of the organization and concerned parties should communicate to each other from their standpoints. In the case of a conflict of opinion, it is necessary to conduct calm discussions with objective judgment. It will be effective to resolve complicated issues by arbitration with International organization, such as ILO.

We have collaborative relations as follows :

1. Corporate Responsibility

World Federation of the Sporting Goods Industry (WFGSI) – our participation in the CSR Committee, Code of Conduct

Concerned industrial federations in Japan (Nippon Keidanren, Keizai Doyukai etc.)

2. Supply chain conditions

Suppliers conference for study of our CSR principal

Regular Dialogue with UI-Zensen (associated union of ITGLWF in Japan) regarding working conditions in OEM factories

3. Environment

ISO14001

JASPO sub-committee (Logistic workshop incl. environmental conservations)

Current collaboration activities

Explanatory meeting to suppliers : We hold the meeting for OEM suppliers who own factories, in order to avoid inappropriate labor environnment by lack of knowledge and awareness. We work and study CSR Procu- rement together with the suppliers regularly.

Communication with sports industry companies and non-sports companies : Mizuno participates CSR manager gathering ; it is a voluntary meeting including non-sports industry members in Japan. We exchange information regarding CSR procurement and study other industries conducts.

How can the WFSGI support collaborative approaches ? We have participated in WFSGI Environmental committee in the past. Now we participate in CSR committee and cooperate their activities together. The WFSGI has a variety of members such as suppliers, manufacturers, retailers etc. there are many issues to be investigated and discussed among the members who have a different stand point regarding resolution in supply chain issue. We expect continuous efforts to resolve the various industrial issues concerning CSR. ■

Top managements must have strong sense of ethics

The person who has the right ethical and moral sense, must be appointed as top management in all our organizations. Too much focus on short-term performance often leads to unethical behavior of top persons. Deliberate cover-up, manipulation activity, or a greedy and selfish business mind, will not permit management to fulfill their social responsibility mainly through business activities.

CSR activities should be through multiple aspects of approach with balance

I would emphasize that we need to do CSR activities with balance in 10 specific areas :

1. Corporate governance

2. Compliance

3. Internal control

4. Risk management

5. Disclosure to stakeholders

6. CSR procurement

7. Conservation of the environment

8. Customer satisfaction

9. Stakeholder satisfaction

10. Social contribution

As the saying goes, “You cannot see the wood from the trees” means, we should establish the standard in each area, so as to bring feasible solutions considering appropriate effort mix.

© Mizuno

Explanatory meeting for oEM suppliers. - © Mizuno

Factory audit (inspection of working environment). - © Mizuno

To fulfill our CSR and to adhere to our corporate philosophy, we consider CSR management to be our top priority.

TSMa assisTs The fair and safe Working condiTionsby dr.george wood, Chairman TSMA (Taiwan Sporting Goods Manufacturers Association)

Workers in Xiamen, China producing different kind of balls. - © TSMa



running cleanses the mind and body

asics.com

anima sana in corpore sano

First of all, please let me quote the WFSGI Code of Conduct : Guiding Principles, accepted by the WFSGI General Assembly in Munich on August 5th, 2000 :

“The ideals of the WFSGI are the ideals of sport, and the organization seeks to promote fairness, honesty, mutual understanding and high ethical standards not only on the sports field but also in the factories which make sports products. WFSGI members recognize the important role they play in the global economy and their influence on the social and economic conditions under which spor-ting goods are manufactured and produced.”

As the Vice Chairman of WFSGI Manufacturers Fo-rum and the Chairman of TSMA, I fully recognize the working ethics as sporting goods manufactu-rers. Not only I but also Taiwan’s manufacturers also care for workers to work at a fair and safe

place or factory. Either to meet the domestic regulations or to reach international standards, we deeply know that only if workers are well-protected with fair and safe working conditions, we could have stable and quality production of sporting goods.

Apart from the WFSGI, the United Nations proclaimed “The Universal Declaration of Human Rights” in 1948; Article 23 states that everyone has the right to work, to free choice of employment, to safe and fair conditions of work. Also it adopted “International Covenant on Econo-mic, Social and Cultural Rights” and emphasizes again in Article 7 the right of everyone to “just and favourable working conditions,” and also points out the need for “safe and healthy working conditions.” In Adam Smith’s “The Wealth of Nation”, he clearly points out that an abundance of healthy workers are the foundation of a nation’s power and social stability. We all see this evolving way of thinking that “work” is a basic economic and social right that all people have.

Here in Taiwan, all people know Labor Standards Law (1984) as the most important labor law to protect labor rights. It defines the basic legal rights of workers. The law prescribes the minimum requirements

for labor contracts, and makes provisions for working hours, work leave, and the em-ployment of women and children, etc. This Law offers protections against unreasonable work hours and forced labor, and grants wor-kers the right to receive compensation for oc-cupational injuries and layoffs, as well as a re-tirement pension.

Facing the global rising sense of workers rights and of corporate social responsibilities (CSR), TSMA and I proposed to hold a manufacturers forum here in Taiwan

Today The big quesTion is WhaT coMes firsT -THE SUSTaInabLE RETaILERoR THE ETHICaL ConSUMER ?by reidar Magnus, Senior Manager CSR & Supply Chain INTERSPORT International Corporation

In their function as an interface between manufacturers and sport enthusiastic consumers, and as employers of a huge num-ber of people within our industry, the sports retailers have a spe-cial social responsibility.

They are on the one hand ambas-sadors whose task it is to com-

municate how our industry is engaged in granting social compliance throughout our supply chain and on the other they are also reporting back the consumer’s demands concerning social engagements and environmentally friendly products.

Consumers’ social engagement and demand for environmentally friendly products differs from country to country. For the time being we perceive a north-south divide concerning consumer social responsibility and corresponding engagement. How are the retailers within our industry responding to this increasing


tion. Aware of this development, Taiwanese ma-nufacturers will learn to boost competiveness and better corporate images by doing and by leading the CSR stream up to the international arena. With this promising international credit, Taiwanese manufacturers can have an equal position in the value-added channel marketing in Europe and America.

Foremost, with the spirits of ‘loving man-kind,’ I have deeply felt it is part of my mis-sion and duties as the Vice Chairman of the WFSGI Manufacturers Forum to inform or to influence my members, Taiwanese manufac-turers to bear this responsibility to offer wor-kers a safe and fair workplace. All safety and health measures shall be carried out so as to prevent occupational injuries or accidents by informing, training and consulting with wor-kers and their working leaders.

It is never too old to learn and work out (sports). Moving towards a better working world is the universal wish of the people all around the world. Not only the WFSGI but also TSMA hope that the sporting goods manufacturers all bear this core value to assure the working safety, to guard workers life and to better the world by providing a safe and fair working place and sha-ring the social responsibilities. ■

for bridging Asian and Taiwanese manufacturers and brands and for updating the common practices or common codes. I personally wish to update Taiwanese manufacturing leaders of the global trends and infuse the basic working ethics and the corporate social responsi-bilities. With the full support of the WFSGI, we organized the event, WFSGI Manufacturers Forum 2010 in Taiwan. As to the feedbacks I received, the Forum was practical and constructive.

A few of Taiwan leading sporting goods manufacturers and I wish to see that WFSGI could publicize good CSR practices or programs of the global retailers or brands as examples for manufacturers so as to take actions and share social responsibilities. Imagining the CSR-featured sporting groups could be pooled and sharing experiences of CSR on the platform of the WFSGI.

As the Vice Chairman of the WFSGI Manufacturers Forum, more relevant programs or workshops could be organized in the region of Europe and the experiences could be shared. For sustainable development, Taiwan major manufacturers certainly bear this responsibility to protect wor-kers and to work on CSR and to gain more international reorganiza-

view over the factory in Xiamen, China. - © TSMa

Everyone has the right to work, to free choice of employment, to safe and fair conditions of work.


A limited number of sports retailers are already aware of this trend and implement these kinds of products professionally into their retail concept.

The retailers can promote changes as we have seen both in their own field and also by setting targets for their suppliers. Therefore the Retailers will play a greater role in improving sustainability in the supply chain, reduce the environmental footprint of products and in helping consumers to make better and more sustainable choices. They will also play an important role in the EOL (End Of Life) process of the product (implementing solutions to further process the product after use – recycling the material, donation, second hand industry, etc.).

The number of NGOs and Consumer Organisations are also growing and gaining importance. They are developing internet based tools which are made available to the consumer. With these tools the consumer can easily find the most sustaina-ble retailer 2 with organic and more environmen-tally friendly products – this group of sustainable consumers is here to stay and will even increase in the coming years. So for those of us who want to safeguard our future business this target group cannot be neglected.

Success within the CSR field depends heavily on cooperation between trading partners and com-petitors and not only those within our industry. Therefore business and non-business initiatives will play an important role. Also governmental or-ganisations (such as the EU) must improve their efforts relating to CSR harmonisation and ruling.

Here WFSGI who represent the world wide sport in-dustry can play an important role. It goes without saying that WFSGI as the common dominator of our industry (representing all categories of par-tner within our industry) is the natural platform for developing and promoting a harmonised ap-proach within our business sector. As sustainable development within our trade is in an initial phase we have the unique opportunity to give WFSGI the task to steer and coordinate this development of tools to meet this new challenge. With this we can ensure a more lean and efficient development (we can avoid ending up with more than 400 labels for sustainable products unlike other industries). ■

demand for social commitment and the growing demand for eco-logical products?

The retailers, whenever changing shop formats or developing new out-lets take sustainable factors and environmentally friendly installation into consideration. Their aim is to establish a shopping environment adapted to the modern consumer – the ethical customer – and to contribute to a better world.

Firstly the retailers are involved in improving their own working environments; to become more sustainable but they are also fo-cusing on improving the sustainability of the products they offer to the consumer.

For years now we can observe an increasing demand for organic pro-ducts in all product categories within the food industry. For the time being this trend is pushing its way into the sports shops. The health oriented and environmentally conscious consumer wants to protect his body by wearing items which are based on organic material and are produced without chemicals that could negatively influence his well-being. Therefore more and more brands are increasing the use of organic materials.

Certain brands make it their business strategy and offer only Eco col-lections. A large group of consumers also frequently mentioned as “Lohas” (Lifestyle of Health and Sustainability) are buying themselves into more environmentally friendly and sustainable products and lifes-tyles. They follow a dual concept taking care of their well-being – health and the well-being of our planet – sustainability.

Large retailers with own private labels are in general even deeper invol-ved in the social compliance process ensuring that their own products are produced under fair working conditions in-line with the ILO (Inter-national Labour Organisation) conventions. Retailers in general are more and more focusing on the fact that the products they offer in their shops are produced by substantial brands which can prove their social and environmental engagement throughout their entire supply chains. Certain brands and their supply chains are more transparent towards consumers. Product tracking systems like “respect-code” 1 have been developed permitting the consumer to backtrack the product to single component and raw material of the product.1 www.respect-code.org : each article of the participating brands has an individual tracking number which can be found on then sew-in label (Example of a valid code of a Switcher item = RIWX4P3).

2 e.g. Sustainable retailing in Germany “Nachhaltig Einkaufen” incl. Database http ://www.nachhaltig-inkaufen.de/unternehmens-check/datenbank

Consumers follow a dual concept taking care of their well-being – health and the well-being of our planet – sustainability.

2525

Professional players and up-and-coming stars alike all need the best football to be able to perfect their skills. A football must respond in the same way every time it is struck, whether it is in the 90th minute of play or straight from the kick-off. Even the smallest defect affects the flight of the ball, its responsiveness on the pitch and ul-timately the game itself. To create the ideal conditions for magnificent performances, the ball must be of the very highest quality.

TESTEd, CERTIFIEd, PLayEd

To ensure this level of quality and to make it recognisable to players all around the world, FIFA has devised the FIFA Quality Concept for Footballs. Only balls that reach FIFA’s high standards receive one of the two quality marks, FIFA INSPECTED or – the even higher standard – FIFA APPROVED. More than 90 sporting goods manufacturers share this passion for quality. Their best footballs have been tested successfully and have earned the right to bear one of the following logos :

FIFa InSPECTEd

A ball must pass six tests to qualify for this quality mark. The tests check the ball’s weight, circumference, roundness, rebound, water absorp-tion and loss of pressure.

FIFa aPPRovEd

To gain the top quality mark, a ball must pass each of these six tests under even more demanding condi-tions. The shape and size retention of the ball is also scrutinised in a seventh test, during which the ball is fired against a steel plate 2 000 times at 50km per hour. The ball only passes the test if its seams and air valves

remain unscathed and any loss of pressure and changes in circumference and roundness are negligible.

Apart from certifying footballs (since 1996) and futsal balls (since 2001), the FIFA Quality Concept has also developed guidelines and special tests for beach soccer balls. Only such certified balls have been used at the FIFA Beach Soccer World Cup since 2005.

PLaTFoRM FoR THE HEaRT oFTHE GaMEFIFA.com now has a new microsite dedicated to the ball, www.fifa.com/theball. Containing clips, videos, anima-tions and everything you need to know about FIFA-certi-fied balls, this microsite is a worthy platform for the ob-ject at the very heart of the game. The “Quality for your Game” campaign has also been launched together with the new microsite to draw the attention of players, fans and officials all around the world to the need for quality, and to raise the profile of the quality marks. The informa-tion on the site is brought to you by experts, VIPs and a rather eccentric professor. Make sure you also insist on quality for your game !

QUALITY FOR YOUR GAME - NO ExCUSES.

FIFa Quality Concept for Football

www.fifa.com/theball - www.fifa.com/derball www.fifa.com/lebalon - www.fifa.com/lapelota www.fifa.com/abola

WFSGI Handbook 2011


Tested. Certified. Played.Not only the teams have to qualify. Even match balls have to perform at the top

level to be awarded the FIFA INSPECTED and FIFA APPROVED Quality labels.

The rigorous testing ensures quality for your game – no matter how many

fans are cheering. Tested by professionals, played by stars, made for you.

no excuses. www.fifa.com/theballQuality for your Game

FIFa QUaLITy ConCEPTfor fooTballsby fifa Marketing division

More than 90 sporting goods manufacturers share this passion for quality.

27

THE WoRLd oF RETaIL TRadE on THE InTERnET


InTERnET, SoCIaL MEdIa and Their iMpacT on our business by Marius rovers, Retail / Wholesale Advisor

When the wind of change blows, some build walls, others build windmills.

Menno Lanting

Imagine : A big square, in a big city full of peo-ple, even the streets around are filled with peo-ple and all of them are talking about the same. No it is not a demonstration. These people are talking enthusiastic about a brand; they are fans, fans of the fashion brand H&M. There are more than half a million people together. They talk about the new collections, show each other photos, give comments about products, show each other big photos of newly opened stores. They scream the brand’s name full of passion.

Is this an absurd story ? In the real world it is. But on the internet and more specific the social networks, like Facebook, LinkedIn, Youtube and Twitter, it is the real world and this happens every day. This is how the book “Connect” from Menno Lanting about social networks starts. It is not yet in English but I hope for you it will be there soon. Why ? Because it describes very well how our world of high-level marketing, from the nineties, is not working anymore as in the past. Social networks become more im-

portant to people. We are connected via these virtual networks. By this a worldwide network is growing of a borderless coo-peration, creativity and communication. Consumers can easily organize themselves and will become more powerful. But it also means business opportunities for those

who understand the impact of social networks on organizations and leadership.

The possible impact of Social Media is very well described in this very interesting video about the growing number of social media channels and the way they are perceived in the world.

Internet

It will be no surprise for you when I state that internet is changing our lives and the way we do our business. E-mail, Skype, Explorer, we all use it and the fax, popular in the eighties, is somewhere in the corner covered with dust and just for emergency moments.

But Internet is more than a replacement for our fax machines and the way we communicate. It will have big influence on the way consu-mers inform about and buy products.

The internet as information channel

Wikipedia is probably the best example how infor-mation is spread over the internet. Wikipedia is written collaboratively by largely anonymous in-ternet volunteers who write without paying. Anyone with internet access can write and make changes to Wikipedia articles. This information source is as reliable as standard encyclopedia and at least more up to date as daily updates are given. You can find it easily this type of information also for business and about products, sports and any other topic you need information about on the internet. It is surpri-sing that in a world, nowadays often described as individual, so many © www.youtube.com/watch?v=sIFyPQjyhv8




people want to support a community like this. The older generation does not understand why people want to share things on the net and do not take the time to talk or listen to each other. Well, it is a new reality.

The internet as selling channel

The development of sales via internet goes very rapidly. In an article elsewhere in this report it is described how successful retailers can be. Some estimates say that the share of internet sales in the Sporting Goods Industry can reach 15% on average. In some categories however it can go up to 80%.

Already today internet sales have a huge impact on our industry and in my opinion this impact will continue to grow as the next generation of technology comes available. Technology, which may not exist today but will become available in the near future. Remember your first mobile phone, when you where lucky you could make a phone call but today the phone is a Smartphone and the Smartphone of today will be old fashio-ned in a few years.

However internet sales (clicks) will take share of stationary retail (bricks), it will never take over today’s retail business but retail must become creative, surprising and better than today to keep a higher share than internet sales.

The internet as orientation channel

The internet is, for customers before they buy, an information channel. Today, when customers enter a store, they are or might be very well in-formed, sometimes even better than the sales staff, about the product, the alternative pro-ducts, new releases, the price, etc.

That means that retailers and brands must be aware of this and have or support information on the internet. The industry must support the Wikipedia community with product informa-tion. It is in the interest of the industry and of the brands that there is a well balanced information flow. Product photos on the soccer pages of di-

vers countries can be influenced, product information can be com-pleted as long as it is neutral.

Forums on the internet are very active and widespread. On each ca-tegory, product, brand there are forums where customers share each other’s experiences. You might be surprised what is said about pro-ducts and brands.

There is a difference in the information required during the orientation phase, the inspiration phase and the final purchase of a product. The three diagrams below show these differences and it is clear that in-ternet is important today and will become even more important in the future in the inspiration and orientation phase and that the store has chances enough in the purchase phase.

This research was done in 2010 in the Dutch market but strongly supported in similar research in other countries.

Information needs during orientation phase of buying process

Information needs during inspiration phase of buying process

% 10% 20% 30%

23%

18%

16%

14%

7%

5%

4%

4%

4%

3%

1%

Experience and judgementof other buyers

Retail prices

Special offers

Technical product features

Product design

Retail location

Other information

Trends and innovations

Delivery time and supply

Brands

Warranty

0 10 20 30 40

Technical product features

Product design

Trends and innovations

Brands

General information

38%

28%

14%

13%

7%

Social media should be part of your strategy.

% 5% 10% 15% 20% 25% 30%

6.5%4.7%

2.6%0.5%

4.2%3.1%

2.8%2.2%

2.0%1.8%

0.8%12.9%

2.2%2.5%

7.1%8.6%

25.5%

3.3%2.2%

1.2%2.9%

Own experienceExperience of others

Experience from peer sportersConnection to local club

High product qualityBroad offerDeep offer

Availibility of the productOffer of A-Brands

Offer of a specific brand

Friendly staffCompetent advice

Helpful staffOffered services

General price levelSpecial offers

Price-quality ratio

Distance to the shopAccessibility of the shop

General appearance of the shopInternet information

Experience andlocal connection14.6%

Assortment16.1%

Staff and service18.5%

Price15.7%

Shop9.7%

Information needs during buying phase

visibility on the internet

For retailers and brands it will be key to be visible on the internet. This asks for constant efforts as the net becomes increasingly crowded and consumers are blocking themselves technically and mentally for over information. Ambush marketing, creativity and originality is demanded to reach the costumers and to be found on the net. A fine example, made by Hi-Tec how this can be done:

Mix online/offline for retailers

Important for retailers will be to find the right mix between being online and offline. It is rather difficult to exploit a shop and at the same time an internet shop. For most retailers the choice will be to concentrate on their existing shop and find the right visibility on the internet. The right information on the net, in the social media, on your own website and being physically and virtually in a constant dialog with your customers will be the right strategy.

Social media

The opinion from other users is the most deci-sive argument of consumers : “What is good for them is also good for me”.

More than 75% of all costumers believe their peers and only 14% believe information coming directly from sellers. It might not surprise you, but it did me. I was of the opinion that brands and big retailers had the authority to convince the costumer. It seems that this is only true when costumers are face to face with their clients. It might also have happened to you that you, as I did, counted that your experiences were right in meeting the consumers. But how often do we see them ? You can meet them however everywhere in the virtual world. And I bet that they write more about you than you might think. Give it a try you, might be surprised !

Is social media not a fad ? Maybe it is, maybe it isn’t. The only thing I experience that for the time being it should be a part of your strategy. You must be on top of it. Be aware on what is going on. You will not be able to steer and control it but at least you will be able to respond to it.

Change is going on, you cannot build walls against it but you can definitely try to get so-mething out of it.

© www.youtube.com/watch?v=oe3St1GgoHQ

31

Today’s brand and producT Training aT reTail – IT’S TIME To InnovaTE ! by christian vogel, Founder and Managing Director of SportsPartners GmbH & Co. KG

WFSGI Handbook 2011


Informed customers drive need for retail training

In order to keep up with the information empowe-red customer base and increasingly technical pro-ducts, brands and retailers need to emphasize the importance of brand and product trained staff.

There is no doubt that the internet has already had profound influence on society. It has resha-ped everything we do, be it in private or at work. It has also changed the purchasing routines of the consumers throughout the European sporting goods industry. According to IBM Consulting, 80% of European consumers already conduct online research and seek the opinion of others before they purchase a product from a store.

Retailers and brands are both facing and driving the wide availability of product, brand and pricing infor-mation over the internet. As a result, the customer who walks into a sports shop today has a higher level of product knowledge than ever before. At the same time brands are continuously innovating and products are becoming more high tech. This creates pressure on retailers and their sales staff, as well as brands. Both need to continuously drive retail staff training to meet the growing customer service requirements on the shop floor.

Challenges in training retail sales staff

Brand and product training is important and a driving factor in reaching a high service quality. The most common technique is face to face in person trainings initiated either by the retailer or the brand. There are also printed, DVD or Power Point type based trainings. B2B or B2C magazines can also be seen as means to inform or educate sales staff.

Face to face trainings are the brands’ most desired form of retail trai-ning. However, there are limiting factors for this training type :

A large number of retailers across 25+ EU markets with different languages

Costs of increasing the number of face to face trainings

The challenge to generate the wished attendance

High turnrate of sales experts

The fact that retailers sell dozens of brands

The fact that the brands sales force often represents different brands, limits their time for training

The internet is creating pressure – the internet is providing the solution

The challenges mentioned offer an opportunity for brands and re-tailers to be open for new concepts. The information provided through the internet is the reason why the customer is asking for more. It is creating the pressure to educate retail staff. But the internet is both, creating pressure and providing the solution. A tool barely being used in this industry today is e-learning : educating or training sales staff online over the internet. Online retail training is used regionally within the sporting goods industry (N. America), as well as in many

33

WhaT do you Think aboUT... How is internet affecting your trade and sales ? Are you benefiting from e-sales ? Have you launched your own e-store ? Are e-sales an important part of your sales ? Do you find the evolution of e-commerce in the market shares a good thing ?

WFSGI Handbook 2011

THE WoRLd oF RETaIL TRadE on THE InTERnET THE WoRLd oF RETaIL TRadE on THE InTERnET

other industries. In the rest of the world there lies a large opportunity. Advantages in training retail staff online :

easy access, multilingual and available 24/7

free of charge for retailers

designed specifically for retail sales staff

enables controlling content communicated

educational support for lifelong learning

measureable

incentives motivate sales staff to use

Industry advantages of a platform driven online retail training solution

How are the mentioned online retail trainings to be made available to the retail sales staff? How online trainings attract the largest number of users? Remember the fact that retailers have a large amount of suppliers. Redirecting their staff to each supplier’s website to find the right place on the page where the online trainings are loca-ted has not proven to be the way to go.

The solution is having a central internet platform that provides trainings for all brands in multiple languages. This platform has the single aim of training retail sales staff on brands and products they sell. By providing all the necessary information in one place, we make sure that a vital part of the chain is really reached – the sales staff wor-king in retail.

Masayuki Ueno,General Manager of Corporate Planning department of alpen Corporation Ltd. (Japan)

Our company opened E-Store about 10 years ago. The amount of E-sales was about 5 mil-lion dollars last year, which is only 0.26% of our total sales. E-sales is growing more than 10% every year, but the sales of real shops is more important to us. I believe face to face shopping is very important in sporting goods retail business.

Craig Levra,CEo of Sport Chalet (USa)

Sport Chalet is benefiting from E-Sales; our first quarter E-Commerce sales were up 395% over the prior year as we re-launched our website, sportchalet.com. This new website is powered by best of breed software systems from an international array of providers. E-Commerce is certainly a growing part of our business and we see no slowdown in growth.

We believe E-Commerce is a great tool, becau-se unlike printed material, radio, or television, with our website customers are able to get into great detail of how a product or service functions and can best fit their skill levels and their needs. More importantly, our customers are able to rate our products and services and we feel this helps improve our marketing and the overall web experience. We also have a community site where customers can write about their adventures.

Alan Cheung,CEo of Sport100 International Holding Ltd. (China)

Yes, we see the fast growing trend of e-sales in China Consumer Mar-ket. In the next 3 years, we target 10% of our revenue comes from e-commerce channels.

Sport100 is the early adopter of the e-commerce, in 2001, and ope-ned the first online store on ebay China (called eachnet.com before 2003). It was not well-received by the immature market back then. We are currently working at re-launching our e-commerce channel in Taobao site, which is the biggest B2C & C2C platform where Adidas, Kappa, Lining are operating their official stores. The key strategy is to reach the young consumers who prefer shopping online and to reach the smaller cities customers who cannot access to our physi-cal stores. Overall, we see online sales and marketing channel are a healthy competition to traditional retail business that also act us as a stimulus and means for more sales !

Stefan Herzog,Managing director and CEo, SportScheck GmbH (Germany)

Online business has formed an integral part of the sales philosophy of SportScheck since as far back as 1998; it is one of the company’s main pillars alongside its catalogues and retail outlets. Today SportScheck is Germany’s leading multi-channel specialist sports retailer. The internet currently accounts for 70% of all distance sales: In addition to Germany, Austria and Switzerland, SportScheck now operates its own websites in Russia and the Netherlands as well. The www.sportscheck.com portal re-gisters 350 million page impressions each year, offers the widest range of any of the sports specialists in Germany and is constantly undergoing improvement. The portal is also increasingly evolving into a social media platform. This development is actively encouraged by offering the oppor-tunity to exchange ideas with like-minded enthusiasts, and by providing advisory services, tips, and travel and event offers.

About sportcampus In early 2010, SportsPartners launched Sportcampus. Sportcampus is a multi-lingual online retail training platform providing sales staff with easy and free access to brand and product training. The service ensures brands a consistent brand message across different markets and enables retail to excel in service and sales. Sportcampus rewards users for their participation. Since its launch, Sportcampus has executed online retail training for brands like KTM, Head, Camelbak, MBT and others. Sportcampus has a number of active retail alliances and is seeking to grow these further. www.sportcampus.com - contact : [email protected]


THE WoRLd oF RETaIL TRadE on THE InTERnET THE WoRLd oF RETaIL TRadE on THE InTERnET

pasT and perspecTives of THE RUSSIan SPoRTInG GoodS MaRkETby leonid strakhov, CEO Sportmaster

An important detail of the past decade is the enlargement of formats and active expansion of retail chains to the regions (SPORTMASTER, Adidas). We also saw regional retail chains emerging during this time, for example Top League (South) and Champion (Ufa). Decath-lon, leader of the World sport retail, entered the Russian market several years ago. Hyper-markets chains like Auchan, Real and others also offer sports products to their customers. These value retail players cover low end seg-ment of the market.

The majority of small and medium players grew previously on borrowed funds with relatively low profitability and operational efficiency. The main hope was laid on the future market growth. Such a rapid development provoked boost of competition, yet the market was growing fast letting enough space to the players. During the crisis the major part of retailers substituted the development strategy to survival strategy. Some of them left the market.

The final consequence was a dramatic profitability fall and cash deficit. The biggest part of retailers experienced difficulties with funding to co-ver their cash deficit. It was a result of banks policy during crisis. Banks accepted only registered real estate mortgage as a security instrument. In addition annual interest rates sky-rocketing up to 15-20% in USD. Even first echelon players felt big difficulties.

SPORTMASTER began preparation for the growing competition in ad-vance, adjusted its assortment portfolio and extended low and middle price product offers. It helped to decrease the damaging impact of the crisis on our operations, finish 2008 and 2009 calendar years with substantial profit and continue the development program.

According to our estimations the market recovery will be slow and ac-companied by dramatic changes in market structure and key players policy. The first and very important signals were already created by Adidas (retailer N°2) which announced decision to decrease retail pri-ces of substantial part of regular assortment by 40-50%.

Purchase habits of Russian customers

Today Russian consumers still have a low level of involvement into sports ; it is 2-3 times lower than in Europe. That is why sports apparel is used for casual purposes. It can be explained both by comfort and affor-dability of sports apparel and footwear, strong position of sport brands and importance of sport outfit for the consumer’s self positioning. Tradi-tions to wear and buy casual are also not well developed yet. According to the survey we made in big cities, people from our target audience regularly visit sports stores, at least 2 times a year.

Customers reaction on online sales

The Internet is a promising channel. The current scale of sporting goods on-line sales is quite low and mainly focused on hard products. Becau-se of low operating costs and a low entrance barrier this channel so far does not have signs of consolidation and provokes price wars. In some categories, for example fitness equipment, this trend is more evident.

The Russian sporting goods retail market in the world scale

Unfortunately today we possess neither official mar-ket size statistics nor principles to define its borders. Russia is still characterized by low level of people in-volvement into sports and outdoor activities. It leads to purchases of sports products for casual purposes and not for sport. This is the reason for the unclear border between SPORT and CASUAL markets where the latter

impacts strongly the Russian sporting goods market with some deve-lopment dynamics in footwear and apparel.

Before the crisis we evaluated sporting goods market volume as USD 4.5-5 billion and not less than USD 3.5-3.8 billion as its civilized part. Russian market has been one of the most dynamic markets for the last decade with the average annual growth rate (2005 – 2008) of at least 15%, supported by the growth of households incomes and strengthe-ning of the national currency versus USD that made imported products more attractive in price.

For sure, the growing number and quality of sports stores, as well as government and big retailers like SPORTMASTER active efforts to pro-mote healthy lifestyle and sport contributed to the market growth. Du-ring the financial crisis the Russian market decreased by 10-15% in the national currency and at least by 30-35% in USD and in fact returned to 2006 level in USD. It was accompanied by the increase of uncivilized forms of trade. Considering the world scale, we can evaluate that the Russian market now does not exceed one third of the French market with population being 2.2 times bigger. It proves the market growth po-tential provided the economy will start solid growth.

development of retail

The retail development before crisis (2008 – 2009) was characterized by the active construction of malls and decrease of uncivilized trade share. Alongside we saw the processes of multibrand retailers consoli-dation under SPORTLANDIA and INTERSPORT banners. Number of Adidas, Columbia and Nike monobrand stores grew faster than market due to vertically integrated model (ADIDAS) and franchise model development (COLUMBIA, NIKE).

Suffering from the financial turmoil

The market volume decline was not homoge-neous by segment to segment. The elite seg-ments suffered most, for example - alpine ski ca-tegory (equipment was hit harder than apparel) and fitness equipment.

Average item price decreased as well. During the first sharp phase of the crisis (beginning of 2009) it was forced by heavy discounts implemented by retailers to sell out excessive stocks of well-known brands. As a result competition between the market operators and brands strengthened and became price-oriented.

All “A” brands demonstrated depressed behavior. A lot of small and medium players left the market (like Sprandi) or restructured their positioning, changing for pure casual and leaving sports or outdoor markets (Baon, Finn Flare, Savage).

Crisis also changed the model of consumer be-havior. The consumption became much more rational and price-oriented. It was accompanied by decrease of visits and purchase frequency in regular stores.

Turnovers of the major part of retailers decreased in rubles on the LFL basis that meant significant sales decrease in USD (up to 30% - 50%). The ope-ration margin declined sharply because of addi-tional discounts. At the same time sales decrease provoked a jump of relative share of operating expenses mostly due to fixed expenses like rent that was usually calculated in USD. In addition product stocks boosted, and stock-turnover si-gnificantly decreased.

Geographic span of the country, customs barriers and resulting extra time for customs clearance do not let retailers work efficiently from logistics sites based in Europe.

outside of a Sportmaster shop in Russia. - © Sportmaster

Inside a Sportmaster shop. - © Sportmaster

The major players on the Russiansporting goods retail

SPORTMASTER chain is the leader of the Russian sporting goods market, and enjoys a high level of the unaided brand awareness (80% - first mentioning in Moscow and about 60% in the regions) and covers practically all cities with population over 300.000 people.Second retailer in scale is Adidas group with monobrand chains Adidas and Reebok. Global retailers such as Decathlon and Intersport are not very big yet, but definitely have some potential. We should also mention regional Russian chains like Top League, as well as specialized niche companies like KANT, Trial Sport, Velomir and many others.


1010_wfsgi_rugby_210x270.indd 1 10/1/10 10:08:45 AM

to solve these issues by themselves and it requi-res special competencies and huge investments into creation and exploitation of logistic infras-tructure.

It is important to underline that geographic span of the country, customs barriers and re-sulting extra time for customs clearance do not let retailers work efficiently from logistics sites based in Europe.

An important factor is a real absence in Russia of re-orders practice during preorders place-ment that is so widely spread in Europe. Even big brands are extremely careful in taking risks of orders for free stock. Usually distributors of other and smaller brands do not have financial strength for it. These factors force retailers to take all the risks and confirm 100% of preorder 7-8 months before sales.

We also have to admit the sharp deficit of skilled human resources and generally low level of la-bor productivity, combined with fast growth of all related costs.

It is necessary to consider high sales depen-dence on weather that provokes either exces-sive stock or great shortage of ordered product apart from pure marketing factors. This brings ultimate importance to the efficient distribution and price management systems.

It’s also worth to add the high level of uncer-tainty in the development (expansion) program implementation. It’s very difficult to predict suc-cess of the new shopping malls because during the post-crisis period the competition between shopping malls grew significantly. The major part of the old shopping malls requires re-con-cept because of low operations efficiency. In spite of these facts the final rent level (base rent + service fee) usually is higher than in Europe.

To make a conclusion, Russian sporting goods market is a developing market that has a de-cent growth potential and at the same time it inherits the risks of drastic drops even in smallest economic turbulence. In these condi-tions successful business the “Russian-way” is more a state of art than just ordinary retail in its traditional meaning.

Growth of people’s computer skills will help the channel extension, of course. However, it is necessary to mention a number of factors that limit potential growth of internet sales, namely :

Logistics difficulties in operations with apparel and footwear (mainly processing of returned product that didn’t fit after trying on).

Law issues, as the legislation requires an option to return the product within 14 days following the purchase.

Low percent of credit cards use and resulting technological difficulties with payments.

In general I can say that so far regular retail operations in Russia do not feel any serious competition from the on-line channel.

The Russian way to sell sporting goods

To be successful in Russia in a long term run any player should adopt listed above competitive advantages to the market peculiarities and additional limitations namely :

High levels of rent for the retail space;

Undeveloped overall logistic infrastructure;

Huge geographical distances, severe climate;

Heterogeneity of social and economy development region to region and resulting big heterogeneity of consumption geography ;

Low level of general people involvement into sports and outdoor activities and therefore specifics of sporting goods consumption.

Unfortunately, today there are practically no logistic operators who could provide retailers with picking services of requested quality and price, for continuous product replenishment. That is why retailers have

bIkE IndUSTRy dEvELoP bICyCLE WoRLdWIdE

39

For many, many years the bicycle indus-try consisted of bigger and smaller national brands, with all part suppliers nearby, with production of major components and assembly of the bicycles in-house and with sales mainly in their respective home markets. The manu-facturers had only to deal with home market regulations, which differed significantly from country to country and occasionally with in-ternational regulations, but significantly less strict than nowadays. The international cy-cling sport events were primarily held in Wes-tern European countries, with Western Euro-pean teams, riders and sponsors.

Since the beginning of the 90’s this has chan-ged dramatically. Sourcing of all kinds of com-ponents turned into a global operation. Pro-duction of complete bicycles, in many cases, shifted from home countries to the Far East, making various import and export issues be-came relevant and important. Consumer and environmental protection for safety and health, corporate social responsibility and trade issues also started to have their impact on the bicycle industry. The international cycling sport events are held in more disciplines on almost all conti-nents, with teams, riders and sponsors coming from all over the world and with a tremendous media attention.

Nowadays the industry has to deal with a growing number of national, supranational and international laws, regulations and responsi-ble behavior, not only enacted by governments but also by pressure groups and global sport organizations. In 20 years we turned from a local industry into a global industry. To pro-tect everybody’s interest and get us all in the right direction we have to join forces. We have to speak with one strong voice towards the im-portant international issues the bicycle indus-try has to deal with.

That’s where the WFSGI perfectly fits in and that’s why Accell Group decided to become a member of the WFSGI.

As industry we have a strong believe in the future role of the bicycle as sporting good, as means of transport, to contribute to people’s desire and need for more exercise, as environmental friendly solu-tion for city mobility (to fight congestion), as extended mobility for the aging people.

To summarize, a product that everybody wants to use.

WFSGI Handbook 2011

FRoM LoCaL To GLobaL In 20 yEaRS They have joined The Wfsgiby Jeroen snijders blok, COO, Accell Group N.V.

I believe the relationship between the Bicycle Industry and the WFSGI will be instrumental in helping resolve the current communication issues between UCI and the Bicycle and Components Manufacturers.

Denis Kelleher, VP of European Operations, SRAM

The peloton on stage one of the Tour down Under. - © Graham Watson


41

bIkE IndUSTRy – dEvELoP bICyCLE WoRLdWIdE


“WE nEEd a UnIFIEd aPPRoaCH of The developMenT of The sporT of cycling”

uci President Patrick McQuaid was interviewed by Marius widmer, WFSGI Communication and Marketing Manager

I encouraged joining

the WFSGI from the

very beginning. WFSGI

was a group that, could

support the bicycle

industry as a whole.

PMQ : Our common objective is to globalize the sport. If we work close together, the industry with the UCI, we can achieve the goals better. We can help them and they can help us. We need finance, to finance the markets, to provide equi-pment to national associations. They can provide equipment to us and to national associations. They just need to understand that in terms of sport and regulations we have to do framework, but we have no problem when they sell different type of bicycles to poor countries for instance.

MW : What do you think about the bicycle group under the WFSGI umbrella ?

PMQ : I think it’s a very positive moment. I encou-raged this with Robbert [editor’s note : Robbert de Kock, Secretary General of WFSGI] from the very beginning; the bicycle industry has been divided. WFSGI was a group that, in its compo-sition, could support the bicycle industry as a whole. I encouraged joining the WFSGI.

MW : Where can a group discussion help towards the single discussion that you have already had with several bicycle manufacturers ?

Marius Widmer : Thanks for taking the time right after the World Cham-pionships in Melbourne. First of all, what fascinates you at bicycle in general ?

Patrick McQuaid : I come from a cycling family. My first racing bike was given to me by my father, a racing model from Italy. I was only seven or eight years old. So I always had an interest in the bicycle, as a means of transport, at school, when racing on so on.

MW : Can you inform us about the UCI goals in relation to the bicycle manufacturers ?

PMQ : We have clear and defining goals. We want a close relationship with them in the process of globalizing the sport. We try to do this on two levels. First of all we want to have a major event on the world ca-lendar on every continent. Secondly we want to develop the calendar in each continent.

MW : How can the bicycle manufacturers contribute to these goals ?

PMQ : It can help greatly. A group discussion is much better to reach the objectives. We can understand the objectives of the industry. The bicycle industry wants to create new products for the market, and we have a certain control on that because for the sport we have to maintain a certain regulatory framework. For bicycles in African countries to transport goods, they can do it themselves the way they want, but the UCI has to do regulatory work and control for the professional sport.

MW : In the past, the relations between the UCI and the bicycle manufacturers have not always been very smooth. What are the ingredients that this can improve for the future ?

PMQ : Cooperation of the two groups; better understanding of the aims and objectives. We need a unified approach of the development of the sport of cycling.

The UCI benefits from new races and the ma-nufacturers benefit from more markets. It’s not that the UCI should come up with all ideas ; we also want them to come up with new ideas as they have a much better understanding of the market.

MW : Do you see it as a benefit when bicy-cle brands with relations to racing would join the WFSGI ?

PMQ: Very much, I am very open-minded regar-ding this and I’ll encourage them.

MW : What are your goals for 2011 ?

PMQ : As President I hope we have the continued development in the world and we can continue in the fight against doping ; and I hope our credibi-lity is strengthened, that UCI is doing the maxi-mum they can. At the races like Tour de France and others that the winners are credible.

MW : Thanks a lot for this interview and have nice time down under.

PMQ : You’re welcome.

andre Greipel wins stage four of the Tour down Under. - © Graham Watson

Profile Patrick McQuaid, UCI President

Origin : IrelandDate of birth : 5 September 1949Marital status : Married, 4 childrenLanguages : English, French.Education : Degree Physical Education-Strawberry Hill, University of London (1973).Career : Physical Education Teacher (1973-1985) ; Cycle Race Promoter (1985-2005).Sporting career : Cycling to international level.Sports practised : Cycling, skiing, mountain walking for leisure.

Career in sports administration :National Coach Irish Cycling Federation (1981-1984) ;Board Member Irish Cycling Federation (1985-1994) ; President Irish Cycling Federation (1994-1998) ;Vice-president and Member of the Council of ASOIF(2009- present) ; Member of the Executive Committee and of the Foundation Board of WADA (2009- present) ; Member of the International Olympic Committee (2010- present)

Member of the UCI :Member of the Management Committee (1998-present) ; President of the UCI Road Commission (1998-2005) ; President of the UCI (2005- present).

43

bIkE IndUSTRy dEvELoP bICyCLE WoRLdWIdE bIkE IndUSTRy dEvELoP bICyCLE WoRLdWIdE

WFSGI Handbook 2011

CoMPoSITESaT The leading edge by Jan-anders Månson and Pierre-etienne bourban, Swiss Federal Institute of Technology, Lausanne (EPFL), Laboratoryof Polymer and Composite Technology (LTC) Lausanne, Switzerland

This is important in moving equipment, where stiffness is needed for accuracy and energy conservation, and the low weight allows for fast movement and accelerations.

Specific Stifness (rigidity/weight)

A key performance parameter is therefore the ratio of stiffness to density (=specific stiffness). The figure shows the values for some common structural materials. Carbon fiber composite ha-ving a very high stiffness and a low density out-performs other materials.

Another key advantage is the excellent elastic properties of composites. When one bends metal, it will yield or dent. However, when composites are bent, they naturally snap back into place. This feature of energy retention is ideal for effi-cient spring effects in archery bows, pole-vault etc., but also main advantages when designing tennis rackets, skies, hockey sticks etc. The flip side of the coin with high energy retention is high rebound and recoil forces which sometimes are found as an under-laying cause for knee inju-ries in alpine skiing, enormous spring-back and shoot-out forces from tracks during accidents in high speed sports.

Why Composites ?

Why have a commercial aircraft gone from 5% to over 50% composi-tes in the last 20 years ? Why is the automotive industry using more and more composites during the search for “greener” cars ? Why is an America’s Cup boat almost 100% in composites ? Why was Tour de France this year totally dominated by composites bicycles ?

The answer is, increased “energy efficiency” during use. With the rapid development of composite materials and manufacturing methods, lighter and more rigid vehicles can be produced with optimal design and styling flexibility.

What is a composite ?

Definition : A «composite» is made of two or more different materials combined together to create a unique material combination with su-perior properties, often used are Carbon fiber and Epoxy. The carbon fiber alone has double stiffness (rigidity) to steel and a quarter of the density (weight).

High rigidity and low weight : For performance driven applications the key parameters are often maximum rigidity (=stiffness) and mi-nimum weight (=density). In practical terms; how rigid and strong can I make my application at a minimum weight.

Bicycle and car production per year

The bicycle market has gone through a pheno-menal development during the last 30-40 years. While the automotive market has doubled the bi-cycle market has increased 4-times. Of course this increase touches all material types, but the com-posite bikes have a main part of this increase.

The Sport Industry has a key position

Competition sport, being extremely perfor-mance driven, makes the industry a very early adapter for new innovative materials and applications.

This implies that new materials and devices are often first seen in use on sport equipments and clothing and not on airplanes and cars. One of the earliest adapters of new materials and new desi-gns is the manufacturer of competitions bikes. This pioneering role, has a great value for other industrial branches.

Composites and bicycles

What are the main advantages and limitations of composites bicycles ?

Main advantages

Lightness and stiffness

Directional optimised properties

New design opportunities

Property flexibility during design

Main draw-backs

Expensive in comparison to metal

Complex and often labour intensive manufacturing

Difficult to join and repair

Sharp fractures raises security issues

High energy retention may create large rebounds

Smart design and manufacturing has proven to give exceptional ad-vantages, and there is no doubt ; some of today’s competition bicycles are on the forefront on composite design.

The composite and bicycle market

The projection for the composite market is staggering for the coming years, due to increased use in aerospace, automotive and sport applications.

by courtesy of J.a. Månson and P.E. bourban


Courtesy of J.a. Månson and P.E. bourban

Courtesy of J.a. Månson and P.E. bourban


When composites are bent, they naturally snap back into place. This feature of energy retention is ideal for efficient spring effects in archery bows and pole-vault, but also main advantages when designing tennis rackets, skies or hockey sticks.

45


About the authors

Jan-Anders Månson is Professor in composite at

the Swiss Federal Institute of Technology (EPFL)

and President of the International Academy of Sport

Science and Technology (AISTS). Besides being

member of Anti-Doping Swiss (ADS), he has during the

last years been working close with the International

Swimming Federation (FINA) and the International

Cycling Union (UCI).

Pierre-Etienne Bourban is Senior Lecturer in

Composite Materials at the Swiss Federal Institute of

Technology (EPFL). He is heading the research effort

in Sport and Rehabilitation Engineering, striving for

material and equipment with improved “Feel and

Control” performance.


WFSGI Handbook 2011

We ain’t seen nothing yet. This is the strong belief of just about every insider in the bike business on the current trend in electric bicycles. With sales in Europe breaking the one million mark this year and ex-pected to grow to 3 million by 2015, electric bikes are becoming a vital, integral part of the bicycle business. Moreover, it brings lots of extra turnover as electric bikes are twice to three times more expen-sive than a regular bicycle.

Where will the electric bike trend lead to ? It will revolutionize the bike sector. Better said ; it is already revolutionizing the business. And even to such an extent that the old saying on the bike industry, that it is a “nickle and dime business”, will soon be forgotten.

Potential

One of the experts in electric bicycles – much referred to as e-Bikes – expects that electric powered two wheelers will replace about half of all normal bicycle sales worldwide. This ex-pert ; Ed Benjamin who is Chairman of the Light Electric Vehicles Association (LEVA), said in an article recently published in “Bike Europe” ; the international trade journal for the bicycle mar-ket : “E-Bikes will replace nearly all moped, light motorcycle, and motor scooter sales. And a few cars. This will make us one of the largest indus-tries in the world with sales of 115 million units per year – more than 100 billion dollars per year in turn over.”

Do e-Bikes really possess this kind of poten-tial ? In the fastest growing e-Bike market in Europe – the Netherlands, one can easily pre-sume the first signs of an e-Bike revolution are already here. And when taking a closer look at the current happenings in the European bike sector then it shows that all over Europe e-Bi-kes have beaten the 2009 downward trend for sales of regular bicycles (see box article). In Germany, regular bike sales dropped 12%, but e-Bikes sale were up 36%, to 150,000 units. The Dutch market is THE example of how rapidly e-Bike sales can develop. Between 2006 and 2009 the market quadrupled – from 40,000 to 153,000 units last year. This means one out of every eight bicycles sold in the Netherlands is now an e-Bike, despite being, on average, three times more expensive than a regular bicycle.

Thanks to their growing popularity in 2009 elec-tric bike sales accounted for one-third of the turnover of the whole bike sector in the Nether-lands, an increase of 25% related to 2008. The success of the e-Bike is also reflected in the

ELECTRIC bIkE TREnd brings drasTic changes To bicycle secTor

by Jack oortwijn, Editor in Chief and Publication Manager, Bike Europe

Electric bicycles are becoming a vital, integral part of the bicycle business ; what was a niche product, is now headed straight for the mainstream. and with that turns the emphasis of the bike business from a sports

product to a human transportation tool. - © Sparta

What’s next ?

The composites industry is still evolving, with much of the growth now focusing around re-newable energy. For example, wind turbine bla-des are constantly pushing the limits on size and are requiring advanced materials, designs, and manufacturing.

In the future, composites will utilize even better fibers and resins, many of which will incorpo-rate nano-materials. Functional elements such as optical fibers or damping materials will be more and more integrated for performance fine tuning. Dedicated university programs and re-search institutions will continue to develop im-proved materials and ways to manufacture them into products. Furthermore, composites are on the path towards being more environ-mentally friendly, recycled plastics and bio-based polymers are on the rise.

Is there a limit?

Today’s drive for higher rigidity and lower weight has in some applications seemed to reach its li-mit. Top athletes seem to ignore some of the ex-treme developments. The equipment has become too stiff and too light, making the equipment ha-ving less “feel and control”, the equipment beha-ves “nervously”. A likely evolution goes towards a better matching of specific stiffness with the damping behavior, in order to have better har-mony with the cognitive response of the athlete. This evolution is not just in bicycles but also in other sport equipment such as tennis rackets, al-pine skies. It might be here, we see the next trend breaking developments, besides developments in manufacturing techniques allowing for more cost effective production.

Today more than ever before, it will be impor-tant for competition sport to monitor this fast development, to support in anticipation of the evolution, to safeguard the key values of the sport and not to go out of bounds with respect to a fair and leveled playing field and to reaso-nable accessibility of the equipments for the athletes. The main stakeholders of sport, ath-letes, sport federations and manufacturers can with a joint vision maintain the attractive-ness of sport innovation, hand in hand with a fair and lucrative sport evolution.

Competition sport, being

extremely performance driven,

makes the industry a very early

adapter for new innovative

materials and applications.

new materials and devices are

often first seen in use on sport

equipments and not on airplanes

and cars.

In EU’s 27 member states 7.6% fewer bikes were produced in 2009 compared to 2008. - © bike Europe

Bike Europe - Trade Journal for the European Bicycle Market Think Global, Act Local; that’s what Bike Europe is all about. The difference between success and failure is often understanding that each market is different. Bike Europe brings the various bike markets in and out-side Europe into perspective, splitting them up by segments. Our network of correspon-dents throughout Europe, Asia and the US provide unique insights in the differen t two-wheeler markets. With our detailed analysis of the markets, we want to be a meeting place for professionals. Next to a monthly print publication with a circulation of 6,500 ; Bike Europe’s English eMail Newsletter is weekly mailed to close to 10,000 subscri-bers and a weekly Chinese Newsletter to about 2,500 subscribers. Bike Europe’s web-site at www.bike-eu.com attracts this year 650,000 visitors and will reach a pageview score close to 1.5 million.



France shows a similar picture ; a slow start after which sales accele-rates every year. 23,700 e-Bikes were bought by the French last year, compared to 15,300 in 2008, 9,700 in 2007 and 6,000 in 2006.

In all the other European countries electric bikes still have to secure a foothold. But, if this will happen is no longer the question. Now it’s just a question of how soon and how fast. E-Bikes are here to stay and what was a niche product, is now headed straight for the mainstream.

newcomers

With electric bicycles becoming a mainstream product many, many newcomers are attracted with of course lots of them from the Far East. However, among them also interesting ones like bike components giant Shimano, battery specialist Sanyo or automo-tive parts supplier Bosch. Next to Bosch, other companies from the automotive and powered two-wheeler sectors are suddenly showing an interest in bikes too. Companies like VW, Magna, Peu-geot, Piaggio, Kymco, Matra, Hero and others have products lined-up as well as already being sold, or are in the final planning stages for entering the electric bike sector. These newcomers have the financial backbone to put millions in innovative vehicle designs as well as effective marketing. With them entering the market e-Bike sales are expected to grow to the next level in the coming years.

The expectation expressed before in this arti-cle that this next level stands at 3 million units in 2015 could even be on the pessimistic side. In particular given the current wide interest in bicycles spurred by (among other factors like health, climate and traffic congestion) public bike hire schemes in cities all over Europe. Paris and (since July 30 also) London are the prime examples of these very popular public bikes that as the Paris’ Velib score millions of rides by tourists and locals on a yearly basis. Such Velib’s and the London Boris’ bikes (they are publicly named after the former London Mayor who instigated the scheme) as well as electric bikes are tur-ning the bike sector around. The emphasis of the bike business is turning from a sports product to a human transportation tool.

Holland and Germany are not the only countries where the e-Bike trend marches on. In Italy sales quadrupled to 40,000 units in 2009. In Switzerland the market doubled, from 12,600 to 24,000 units sold. In Austria, sales are estimated at 10,000 for 2009. The country’s association Arge-Zweirad notes : “For 2010 we expect minimum sales of 15,000 units. More and more pedelec suppliers are entering the Austrian market so there are more choices for high market demand.”

average price of all bikes sold by dealers/re-tailers. This retail price has grown at the same pace as number of units – by 21.4%, from € 709 in 2007, to € 861 in 2009.

On average, the Dutch dealers (roughly 2,200 shops) have a market share of 74%, but the e-Bike market is almost completely handled by the dealers. According to GfK Panel Servi-ces Benelux, they sell 97% of all e-Bikes in the Netherlands. This market research company recently noted in the Dutch dealer magazine “Tweewieler” that dealers have to sell three ti-mes the number of regular bikes to reach the same turnover with electric bikes. For 2010, GfK Panel Services Benelux counts on another year of strong e-Bikes sales, as even in the deep-freezing winter months of 2010 e-Bike sa-les stood firm, against totally collapsed sales of regular bikes.

European Bike Market Takesa Blow in 2009

With purchasing power under pressure and widespread uncertainty making forecasts almost impossible, 2009 was one of the most difficult years of the last decade for the European bike sector. Close to 1.3 million fewer new bikes were sold throughout the 27 EU member states compared to 2008. Total sales stood at 19.1 million units ; 6.3% down on the 20.4 million in 2008. Europe’s main bike markets (Germany, the UK, France, Italy and the Netherlands) all showed a similar pattern last year. Together they make up approximately 70% of total bike sales. In 2008, sales for these five most important markets stood at 14.2 million units. 2009 saw a 4.4% drop, to 13.6 million units.

Close to 12 million bicycles were produced by the 27 EU member states last year. That’s significantly less compared to a year earlier, when 12.8 million bikes rolled off the assembly lines. The difference (971,000 units) represents 7.6% fewer bikes produced in 2009, compared to 2008.

In line with consumption and production the import of bicycles into the European Union’s 27 member states also dropped significantly last year. Close to 1.5 million fewer bikes were imported. In 2009, according to Eurostat data, 16.2 million bicycles were imported by the 27 member states, from countries outside the EU as well as from other EU member states ; 8.4% down on the 2008 import total.

For more data on bike sales in Europe : www.bike-eu.com/facts-figures/market-reports

The electric bike trend is already revolutionizing the bike business by bringing electronics in the dealer’s workshop and by bringing in lots of extra turnover as e-bikes

are twice to three times more expensive than a regular bicycle. - © bike Europe

49

IndIa HIGHLIGHTS oF a RESoURCEFUL CoUnTRy

WFSGI Handbook 2011

india REady To SCoRE bIG In SPoRTSby tarun dewan, Secretary, Sports Goods Export Promotion Council

At present, the size of the sports market in India is small and the country’s share in the global trade in sports goods is less than one per cent. However, the sports market in India is growing rapidly with the continued growth of GDP, a young and educated population and higher disposable income. Also urbanisa-tion, awareness and exposure to internatio-nal markets, the presence of foreign brands into sports, technological developments, and high performance in international events are contributing to this growth. In the next couple of years, the country will host a series of in-ternational sporting events which is likely to boost the industry and increase sports aware-ness. Also, sports promotion, training and in-frastructure, and exports of sports goods are now focus areas for the Indian government.

In India, sport is treated as a recreational and leisure activity. As income increases, expen-diture on recreational and leisure activities also increases. All new housing complexes in urban areas have club houses (health centre cum recreation area) as a standard feature. It is predicted that recreation consumption in India, which includes expenditure on sports, will grow at the rate of 8.9 per cent per annum from $1 billion in 2005 to $6 billion in 2025.

Although India is not a major sporting country and neither does it win a significant number of medals in international events, it actively participates in international sporting events such as the Olympic Games, Commonwealth Games, Asian Games and Cricket World Cup. India participated in the Olympics and Com-monwealth Games even before independence. It has competed in 14 of the 18 Commonwealth Games held so far, starting from the second Commonwealth Games in 1934. The first Asian Games was held at New Delhi, India, in 1951, which hosted it again in 1982.

India has few strong domestic brands of its own, but it is also a ma-nufacturing hub for sports products and many global sports brands. India has a comparative advantage in low cost skilled manpower vis-à-vis developed countries. All the segments of sporting goods i.e. Sports Apparels, Sports Equipment, Sports Shoes and other sports accessories are manufactured in India. The manufacturing of Sports Equipment is geographically concentrated in Northern India (Jalandhar, Meerut and Delhi).

India presents a huge potential in sports business and its market size is poised for a quantum jump in the coming years due to boo-ming economy, large middle class with disposable income and in-creased government spending in this sector. Exposure to sports due to high TV penetration and education in the rural areas is also driving interest of people in sports. Lately there is also rapid growth in advertising as local and international companies want to target this lucrative, underdeveloped market. The sponsorship market in sports is estimated at $ 250 million per year and TV rights worth over $ 350 million per year which are growing fast. Most of the money in sports is spent on India’s national passion for Cricket.

Footwear Unit of apache SEZ development India Ltd., nellore - by courtesy of EPCES

IndIa – HIGHLIGHTS oF a RESoURCEFUL CoUnTRy

51


WFSGI Handbook 2011

indian special econoMic zones EnGInES oF EConoMIC GRoWTHby d k Mittal, Additional Secretary, Department of Commerce, Govt of India

Special Economic Zones (SEZs) are operating all over the world and are known by various names like EPZs, FTZs, Free Zones, SEZs etc. India was the first country in Asia to introduce Export Processing Zone Scheme in 1965. This Scheme was replaced with Special Economic Zone Scheme in the year 2000 and for provi-ding long term stability and continuity, SEZ Act was enacted in 2005 and made operatio-nal from February 2006.

Fiscal package provided under the Scheme for development of SEZs as well as for setting up of a unit in the SEZ is quite comprehensive and competitive to any such package provi-ded elsewhere in the world. SEZ developers are entitled for duty free import of all inputs, exemption from all indirect taxes and are en-titled for exemption from income tax for a pe-riod of 10 years. SEZ units are also entitled for

duty free inputs for setting up of a unit as well as for carrying out any activity in the SEZ unit. SEZ Units are also entitled for income tax exemption for a period of 15 years, first 5 years 100% exemp-tion from income tax, next 10 years 50% exemption from income tax. SEZ Scheme provides single window facility for all clearances for setting up of a SEZ unit. SEZ Scheme also provide exemption

Eon kharadi Free Zone. - by courtesy of EPCES

Mahindra Worldcity SEZ, Chennai. - by courtesy of EPCES

U.K 27%

U.S.A 19%

Australia 16%

South Africa 5%

France 4.5%

Germany 4%

Other Countries 24,5%

Inflatable Balls 26%

Cricket Equipment 18%

Boxing Equipment 9%

Hammocks 8%

Athletic Goods 7%

Nets 3%

Other Items 29%

Sports Equipment manufacturing industry

is export oriented and more than one third

production of sports equipment is exported

out of India. The export of sports equipment

has been growing 10% to 15% every year

for last five years. Top six items of exports

account for more than 70% of exports of

sports equipment from India namely Inflatable

balls (26%), Cricket equipment (18%), Boxing

equipment (9%), Hammocks (8%), Athletic

goods (7%) and Nets (3%). More than 75% of

exports of sports equipment from India goes

to six countries namely U.K. (27%), U.S.A.

(19%), Australia (16%), South Africa (5%),

France (4.5%) and Germany (4%).

■

skins.net


53


nEW IndIa – The aMazing TransforMaTionby Jayesh rambhia, Director, Premsons Plastics P Ltd, manufacturer & exporter of Sports Water Bottles

WFSGI Handbook 2011

million in 2009-10. Investments in the SEZs have gone up from US$ 613 mn in 2005-06 to US$ 3 2,000 mn in 2009-10. Presently, SEZs provide di-rect employment to approx. 550,000 people.

India has inherent advantage in the form of Par-liamentary democracy, young population, En-glish speaking person, huge domestic market, availability of skilled and trained manpower at a very competitive price. With a very competitive fiscal package and a single window mechanism, SEZ Scheme in India provide a real opportunity to the international investors to make India as a ma-nufacturing hub for exporting to other countries from India. Ministry of Commerce & Industry is committed to provide all assistance to internatio-nal investors willing to come to SEZs. ■

from state levies, though facilities relating to exemptions / refund from various state levies, varies from state to state. SEZ Scheme enables setting up of various social, commercial and industrial in-frastructure in the SEZ which includes industrial plots, ready built up industrial space, hospitals, residential complex, schools, power plant, ports etc.

Since implementation of SEZ Act in 2006, response to the SEZ Scheme from international investors as well as domestic inves-tors has been quite enthusiastic. International investors include NOKIA, Motorola, Flextronix, Foxconn, Apache, Nike, Ascendas, Brandix and domestic investors includes all major players in India including Reliance, Mahindra, Tata, Infosys, Wipro, DLF, Rahejas, Essar etc.

After operationalization of the SEZ Act, SEZ Scheme has performed very well in increasing exports, creating employment, attracting invest-ment and creation of world class infrastructure. In this short period of around 5 years, we have given approvals to approximately 575 SEZs and approx. 135 SEZs have actually started operating. Exports from SEZs have gone up from US$ 5,000 million in 2005-06 to US$ 47,000

Most of you must have known India through television, movies, books or travels in the past. Since the economic liberalization in 1990s, the transformation is amazing.

Now India is :

World’s favorite provider of services

World’s second favorite factory location

Fastest growing market for “India appropriate” brands / products / services

World’s largest democracy

Largest English speaking population in the world

World’s 4th largest economy (in purchase power parity)

Economy Growing at 7.4%, 2nd fastest in world

1,300 million population , 467 million strong workforce

2nd largest pool of scientists and engineers in the world

India hardly knows “recession” the way you know it. Job loss, fore-closures are rare. There were no defaulted banks.

India as market

If you visit malls in our metro cities, you will see similar brands as in your city, apart from many local brands. Just a short example: Nike, Reebok, adidas, Puma, Wilson, Butterfly, Speedo, Yonex , Babolat, New Balance, Umbro, Dunlop, Body Sculpture, TYR, K-Swiss, Head, Spalding, Converse, Gatorade Lucozade, Stag etc.

India was the first country in asia to introduce Export Processing Zone Scheme in 1965.

The fast growing skyline of Mumbai (bombay), the commercial capital of India. - by Courtesy of JR

nokia SEZ Sriperumbudur. - by courtesy of EPCES

Reliance Jamnagar SEZ by night. - by courtesy of EPCES

For further details, please visit www.sezindia.nic.in or contact D K Mittal Additional Secretary Department of Commerce Govt of India New Delhi at +91 11 23053315 or [email protected]


IndIa HIGHLIGHTS oF a RESoURCEFUL CoUnTRy IndIa HIGHLIGHTS oF a RESoURCEFUL CoUnTRy

India low cost destination

For only 1 Euro per day, a worker can have ba-sic breakfast, lunch and dinner. Shirts are avail-able for 1 US$ onwards while a Coke or a Pepsi is sold for 0.22 US$. Ice cream at McDonald’s costs 0.15 US$, so buying or making goods in India is very affordable.

Indian innovations

Mobile talk time costs just 0.01 US$ per minute. With 545 million cell phones it is the second largest market in world. Tata has launched the cheapest car in the world – Tata Nano at 2,500 US$. If you wish to compete in the world market, Indian innovative re-engineering can substan-tially reduce costs for your product.

Invisible player at World Games

134 Million Television sets make Indians a re-mote audience for major sports events. This jacks up sponsorships and gets more money into sports. The Indian Cricket Board is the world’s richest cricket board. In India, contracted star players are among the best paid sportsmen in the world through thanks to huge advertise-ment income.

Do not try to judge our country in hurry. ■

India occupies a distinctive edge in rugby balls as it caters to nearly 75% of the world requirements in rugby.

When you change your time zone also be prepared to change your perception, the way you look at life and world.

5,000 years of civilization has evolved to bring you Yoga, Ayurveda (Indian medicines), Indian food, Indian art and culture. Allow it to grow on you and enrich you. India isa “soft superpower”. Wedo not need to wage war towin hearts.

WELCOME TO NEW INDIA.

successful sourcing tips

• Jalandhar,Meerut,Delhi,Bombay(Mumbai)& Tirupur are important destinations for Sports goods sourcing in India.• “SportsGoodsExportPromotionCouncil(SGEPC)” sponsored by Ministry of commerce, can help you with sourcing or finding right partners. They can help you with reference checks or resolve any complains.• WhenyousourcefromIndia,dopaylittlemorefor honesty & reliability - do not be too greedy & buy from cheapest source. Check for references. Go for established manufacturer & exporters.• Ourinfrastructureisevolving&isquiteloaded, leave couple of weeks for uncertain delays. This will give you stress free profits.

Indian Sports Industry is one of the oldest indus-tries which started industrial activity in India in Sialkot and had the distinction of exporting first industrial product from India as early as 1883. After independence the sports goods industry was re-established in Jalandhar and Meerut on very small scale basis.

on the world map

Indian sports products like hockey were on the world map right from fifties and well known English companies were getting their cricket equipment made in India. As production costs in the European and American countries started rising the leading in-ternational brands in those countries were trying to source their products from India, Pakistan, Taiwan, South Korea and Japan. The sixties and seventies brought the Indian sports goods industry on world map, when well known international brands started sourcing sports goods from India.

Sports shoes and clothing

Sporting goods generally speaking embrace sports apparels, sports shoes, ice hockey, ska-ting, and camping also besides the traditional

item like hockey, soccer, cricket, badminton, rugby and athletics. In-dia continued to concentrate on traditional items but in the last three decades or so there has been a revolutionary change as India started making sports apparels and sports shoes of international standard. Sports apparels are being sourced by almost all the international lea-ding brand either from Tripur or Ludhiana the two textile hubs of the country, Jalandhar or Meerut. Similarly we are producing sports shoes of international standard for almost all disciplines as production in-frastructure for large scale and bulk production of sports shoes are operational in a number of units who produce shoes under their own brands as well as for many well known international brands.

Serving the world to international standards

Indian made sports products have been received well all over the world. Indian made bladders have been used in all World Cup soccer balls. India has been supplying soccer balls to leading brands all over the world for decades. Similarly India occupies a distinctive edge in rugby balls as it caters to nearly 75% of the world requirements in rugby. We are the biggest producers of cricket bats and cricket equi-pment for almost all the brands. Not only are we making cricket

by courtesy of P C Sondhi

The indian sporTs goods indusTry – PERSPECTIvE & PRoSPECTS by bal krishan kohli, former Vice Chairman of the Sports Goods Export Promotion Council (SGEPC). Assisted by Surjit

Singh Jolly & Kailash Anand, former & current Vice Presidents of SGEPC.

Planet Sports and Royal Sporting House have multi-brand stores.

FMCG : Colgate, Lux, Head & Shoulder, Pantene, Ariel

Fashion : Gap, Levis, Armani, Zara, Burberry, Ed Hardy

Automobiles : Mercedes, BMW, Audi, Honda, Toyota, Volkswagen

Gadgets : Nokia, Samsung, Sony, Dell, Mitsubishi, Hitachi, Motorola

Food : Pizza Hut, McDonald’s, Dominos, Coca Cola, Pepsi, Kellogg’s, Cadbury

Most of these branded goods are “Made in India.” India is a factory location or sourcing base for most Fortune 500 companies. Indian exports crossed US$ 178 billion last year. Indian ports handled nearly 62 million containers last year. India can surely handle your business too.

boaRd oF dIRECToRS IndIa HIGHLIGHTS oF a RESoURCEFUL CoUnTRy

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The way forwards

The Indian sports goods industry has not been given the status, importance and recognition due to it. With R and D facilities, modernization, mechanization and up-gradation of all products, the Indian manufactures have established their names and brands successfully in the Indian market and abroad and can meet requirement of all brands for sports apparel, shoes, athletic and other sports equipment.

Sports crazy nation / global brands

India is one of the most crazy sports nations in the world and the size and potential of the market is well known and though Indian brands are well entrenched in India, with the television coverage of sports events on such a wide scale foreign brands have also entered the Indian market. Major multinational brands have sur-veyed the potential of Indian market and while well-established Indian brands have enjoyed confidence of the players and public, the foreign brands are fully aware of the segment of the po-pulation which they can target. ■

equipment for leading brands, member of the leading player all the world are using Indian brands in countries like South Africa, West Indies, Bangladesh, Sri Lanka and New Zealand. As it is nearly 80% of the cricket equipment are made in India. Indian made athletic equipment and table tennis equipment have been used in the Olympics and international events. Even in boxing all the leading brands are sourcing their requirements from India.



The foreign brands are fully aware of the segment of the population which they can target.

A huge country with diverse culture India is a huge country with diverse culture, races and religions. The people are hardworking and aspiring for better living conditions. It is one of the largest and truly democratic nations in the whole world.

59

TRadE CaSES PRoTECTIonISMTRadE CaSES PRoTECTIonISM

WFSGI Handbook 2011

The Magic Wand of TRadE PRoTECTIonISMby edwin vermulst and Juhi sud are trade counsels to the WFSGI and practice law in Brussels, Belgium

Anti-dumping duties have to be paid in addition to the normal import duty and can be in the form of ad valorem duties which are calculated as a percentage of the import price (European Union and Chinese Taipei) ; a vari- able duty fixed by reference to a minimum import price (Argentina) ; or a fixed duty per imported pair of footwear (Brazil). These are normally country and producer specific.

Safeguard measures are also in addition to the normal import duty, but they apply to all imports. Currently Turkey has in place a Safeguard measure in the form of a fixed duty per pair on footwear imports.

Balance of Payment measures are import restrictions imposed by countries facing balance-of-payment difficulties, subject to the compliance with the provisions of the WTO Agreements governing the issue. Cur- rently imposed by Ecuador, the measure involves an increase in the customs duty rate and the payment of an additional fixed duty per pair of imported footwear.

Minimum price for customs valuation purposes : Russia which is not a WTO Member has imposed an internal customs measure whereby it has fixed the minimum price for footwear imports from certain countries like China, the US, etc., for customs valuation purposes. It is on this minimum price that the 10% import duty is calculated and has to be paid by the importer irrespective of the actual import price of the footwear.

The most common unilateral protectionist mea-sures such as anti-dumping and safeguard measures are imposed as a result of an ad-ministrative investigation undertaken by the domestic authorities. For instance, in case of anti-dumping measures, the domestic produc-

ers file a complaint first showing how they are affected by the allegedly dumped imports from say country X. The investigating authority sees if the complaint provides sufficient evidence of dumping and the resulting injury to the domes-tic complaining producers.

If that is the case, a proper investigation is initi-ated in which the exporting producers, domestic producers and other interested parties such as importers, consumers are invited to participate and provide the necessary information. Undoubt-edly the exporters, domestic producers and importers in the investigating country are the key players and to a lesser extent wholesalers, distributors, consumers etc. Exporters, domes-tic producers and importers have to complete detailed questionnaires and provide the infor-mation relevant for the investigating authority to assess whether there is dumping and injury so that measures can be imposed. Furthermore, often in countries like the European Union the investigating authority assesses whether the imposition of the measures will not be against the larger interests of other economic players in the country besides the producers. Should it appear that the exporting country producers are dumping the product which is resulting in injury to the domestic industry, the investigating au-thority may impose measures.

Globalization and trade liberalization, some of the most commonly used terms in mass media, seem to grasp a lot of world attention but what inevitably follows is the never ending saga of trade protectionism that seems to be demanding more and more attention over time.

One of the best examples where the magic wand of trade protectionism is used extensively is the footwear sector. At the time of writing this article, 8 countries including Argentina, Brazil, Ecuador, European Union, Mexico, Russia, Chinese Taipei and Turkey all have various types of trade restrictive measures on footwear imports in place.

Trade restrictive measures by different countries, as demonstrated in the table at page 58, can be divided into unilateral trade measures and negotiated trade measures. Negotiated trade measures are less common; currently Mexico has a negotiated measure in place which involves the phased reduction of the import duties on Chinese footwear imports from 100% in 2008 to 70% by 2011. The ad valorem duty is applied on the difference between the Free On Board (FOB) price and the minimum reference price established.

Unilateral measures taken by countries as a justification to protect their domestic industry from competitive footwear imports, particularly during times of economic crisis, are often in the form of anti-dumping or safeguard measures, but more esoteric excuses can also be found, as the table and the following overview shows :

The discretion of the national investigating authorities is extensive. Moreover, the political and economic factors surrounding the in-vestigation and the application of trade defence measures by other countries are factors that influence the decision of the investigating authorities.

For exporters and importers it is very important to not only pro-actively participate in the investigatory procedure by providing the information requested by the investigating authority, but also to ac-tively liaise with each other by forming coalitions/interest groups to oppose the measures in a united way. Often investigating authorities take advantage of conflicting statements of exporters/importers as a justification for the imposition of the measures.

It is necessary for importers to encourage their suppliers to partici-pate in the investigation, to constantly comment on the findings of the investigating authority and to demonstrate the strong as well as effective opposition to the imposition of any measures. Importers must constantly present their views to the ministries responsible for the imposition of the measures to show the negative effects of the measure concerned on the national economy.

Should the measure still be imposed, exporters and importers can contest the measure before the domestic courts which unfortunate-ly mostly tend to uphold the investigating authority’s decision. In addition, exporting countries that are members of the WTO can chal-lenge such measures in the WTO. Therefore, only the exporting Mem-ber country and not individual exporters can bring a WTO case. For instance, China is presently contesting in the WTO, the anti-dumping measure on footwear with leather uppers imposed by the European Union in 2006 and extended on 31 December 2009 for a further period of fifteen months. However, bringing a WTO dispute involves significant costs for the complainant country and besides the eco-nomics, is a political decision at the end. Therefore, governments are not often keen on doing so unless significant national interest is at stake. Hence, the joint effort and approach of importers and export-ers is necessary to propel such an action.

Thus, it is only through joint pro-active advocacy that the magic wand of protectionism can be defeated and/or its harmful effects minimized. ■

Unilateral measures taken by countries as a justification to pro-tect their domestic industry from competitive footwear imports.

The political and economic factors

surrounding the investigation and

the application of trade defence

measures by other countries are

factors that influence the decision

of the investigating authorities.

Taking all these

aspects into

account the current

approaches for a

mandatory “origin-

labeling” can only be

seen as protectionism

against imports.


overvieW of global Trade-RESTRICTIvE MEaSURES In THE FooTWEaR SECToRupdate november 2010

IMPORTING COUNTRY

TARGETED COUNTRIES OF ORIGIN

TYPE OF MEASURE

STAGE AND DATE

EFFECT

ARGENTINA

China

Anti-dumping &Import licensing

1. Provisional duties in place July 2009. Definitive duties from March 2010. Duties in place for 5 years

2. Started an origin in-vestigation on footwear imports from Malaysia on 13 August 2010

1. Definitive measure : minimum FOB value of $13.38/pair.

2. Outcome pending

BRAzIL China

Anti-dumping &Import licensing

Provisional measures in place since 2008. Definitive duties imposed March 2010 for 5 years

Definitive measure :fixed duty of$13.85/pair

CANADA

China

Anti DumpingCertain waterproof footwear and bottoms made of plastic or rubber

February 2010 : Conclusion of the re-investigation of the normal values and export prices. Initiation of an interim review of the order. The interim review was concluded in April 2010. The Canadian International Trade Tribunal issued a Notice of Expiry.

The CBSA will not continue to levy anti-dumping duties with respect to imports of fishing waders released on or after April 13, 2010.No expiry review will be initiated. The order will expire on December 6, 2010

ECUADOR

ALL

Tariff increase(Balance of Payment measure)

Implemented January 2009 and extended June 2010

10% ad valoremplus 6 USD per pair

EUROPEAN UNION

China Vietnam

Anti Dumping – leather upper footwear,(excluding STAF)

Prolongation of measure until March 31, 2011

China : 16.5%;Vietnam : 10%

IMPORTING COUNTRY

TARGETED COUNTRIES OF ORIGIN

TYPE OF MEASURE

STAGE AND DATE

EFFECT

MExICO

China

Negotiated Transitional Measure

Implemented in 2008

Elimination of AD findings. Phased reduction of duties : 2008 : 100% ; 2009 : 95% ; 2010 : 90% ; 2011 : 70%. Calculated on difference between FOB and minimum reference price.

RUSSIA ChinaEuropean UnionUSAIndonesiaVietnamThailand

Risk Profiles, (customs internal measure to secure a minimum customs-valuation)

Since January 2010

For leather upper-shoes (taric 6403) minimum risk price : Indonesia : 24 USDChina, Vietnam, Thailand : 21 USD,regular customs-duty of 10% (but not less then 1.8 USD) applied now to that level.

CHINESE TAIPEI

China

Anti Dumping

Since July 2007

43.46 % ; price undertaking for certain suppliers

TURkEY

ALL(excluding some development countries)

Safeguards

Since August 2006. Renewed in August 2009 for additional3 years

Additional import duties6402 : $1.70/pair6403 : $2.55/pair6404 : $1.70/pair5 U.S. cent reduction per annum

UkRAINE

ALL

National measure to react to the global economic crisis.

Implemented March 2009 for 6 months.ExPIRED.

Increase of 13% applicable to all footwear and apparel imports (from 10-12% ad valorem previously to 23-25% ad valorem)


TRadE CaSES PRoTECTIonISM

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The current status of a recurring legal initiative

Coincidently with the request for implemen-tation or extension of anti-dumping or other safeguard measures by some industry mem-bers of the European Union, the demand for mandatory origin-labeling for imported foo-twear, apparel and other products – mostly consumer products – is raised by the industry representations.

Already in 2005, the European Commission made a proposal for legislation based on these requests. Many consumer products including footwear, apparel and many other sports equipment were listed to require a mandatory “made-in declaration” on all imports from countries outside the European Union. The proposal was refused by the majority of member states and the current voluntary marking remained in place.

Under political discussion

The discussion about a legislation received support by officials of the European Union and especially in EU Parliaments again since 2008, the period of the sun-set review of AD-measu-re against footwear. Early 2010 a different EU regulation proposal, meant to standardize the “fiber- and material-content” for textiles, was amended by the European Parliament to introduce an extensive “origin-labeling” with different “standards” for EU imports and for EU production including an open statement, that this origin-related parts can be replaced by a separate and comprehensive regulation on “origin-declaration”. A corresponding proposal re-introducing the frame as developed in 2005

is currently under political discussion between European Parlia-ment, European Commission and EU member states.

In parallel, Italy introduced a national regulation on “Origin-declaration” mirroring the EU-wide “made-in proposal” of the fiber material content regulation, but extending it explicitly to footwear and other products. The implementation is on-hold waiting for the EU regulation.

The interest by consumers on

information about compliance

with social- and environmental

standards is actively pursued by

the industry.

TRadE CaSES PRoTECTIonISM

opposition

The opposition against mandatory “origin-labeling” is argued on the fact that many products carry voluntarily a “made-in declaration” and that there is no unified support by the industry in the affected sec-tors. Indeed, many medium-sized producers in the European Union and brands, having successfully expanded their production respec-tively sourcing base beyond the European Union, are still concerned about image effects with the consumers.

Support

The support for a mandatory scheme is driven by the argument that many other countries have similar regulations and in addition the consumer need “origin-information” to make sensible choices at point-of-sale. It builds on the simplified assumption that non-EU products are more likely to be sub-standard concerning labor, environment and even product quality and furthermore not supporting employment in the Union.

This argumentation is hardly meeting the reality in our industry, as the operational business model is organized on global network with outsourced production, international material supply and multi-regional marketing-, design- and development activities. The effective value creation in these supply chains as well the corresponding support of employment especially in the European Union is not reflected with a “made-in” description.

Also the additional idea as proposed for example in the “Italian re-gulation” to define separately the origin for fabrics and manufac-turing steps is counterproductive.

Excessive complexity

It adds excessive complexity and therefore costs to the labeling or the product, as most of the industry members need to invest heavily in the information systems to trace these details for their product information.

The consumer will not gain more transparency and correct information for his buying deci-sion. The understandable interest by consu-mers on information about compliance with social and environmental standards and so on is actively and more comprehensively pur-sued by the industry and its partners with the various processes and communication tools on compliance.

Taking all these aspects into account the current approaches for a mandatory “Origin-labeling” can only be seen as protectionism against imports.

Solutions for the industry

The WFSGI and its members will openly commu-nicate these issues to the authorities and sta-keholders in the European Union for avoiding ineffective regulations and either maintain the current status of a voluntary Origin-marking or support a solution compatible to the “made-in rules” as required by most of the other impor-ting countries.

It is expected that a clarifying position by the European Union will be formed during the last quarter of 2010 respectively in the first half of 2011. ■

Taking all these

aspects into

account the current

approaches for a

mandatory “origin-

labeling” can only be

seen as protectionism

against imports.

WFSGI PRESEnTaTIon

67

WFSGI PRESEnTaTIon

WFSGI Handbook 2011

SUSTaInInG MEMbERSBeing a sustaining member is a complementary membership that is a choice of a company to demonstrate a specific high degree of identification with the WFSGI and its objectives.

The WFSGI wish to thanks all the sustaining members for their confidence and support !

discover THE WFSGI

What is the WFSGI?

An independent association formed by sporting goods brands, manufacturers, suppliers, retailers, national and regional federations and other sporting goods industry related businesses.

The world authoritative body for the sporting goods industry recognized as the global voice of the sporting goods industry.

Non-profit organization without any objective of economic character for its own gains.

Officially recognized by the IOC as the industry representative within the Olympic family.

What is the role of the WFSGI?

Support and promote the sporting goods industry world-wide by providing the platform where our members forge the tools of their cooperation to promote fair trade in order to increase the sport participation in the world and improve the well-being of mankind through the practice of sports.

Keep our members updated on important laws and regulations like on product safety, on standardization and on working conditions.

Act as the voice of the sporting goods industry toward international organizations (ILO, WTO, UN, etc.) and international sport organizations (IOC-International Olympic Committee and IFs-International Sports Federations). ■

WFSGI board of directors

How does the WFSGI work ?Structure of the WFSGI (see www.wfsgi.org for details on Committees)

WFSGI PRESEnTaTIon


services and benefiTs FoR WFSGI MEMbERS

WFSGI PRESEnTaTIon

Beside the tremendous work accomplished by the WFSGI committees (CSR, IPR, CISO, Trade, Manufacturers - see page 72 to 80), the WFSGI is proud to be able to offer the follwoing :

GenerALNETWORkING

Access to a wide network including the top executives of the major brands, retailers and manufacturers.

INDUSTRY REPORTS Access to industry reports available on WFSGI E-shop. Service available to all industry but with discount price for WFSGI members.

JOB MARkET Possibility to advertise vacant job positions in the “Job market” available in the News Alert (18,000 recipients) and on the website (10,000 visits a month). Free of charge for WFSGI members.

PRINTING SOLUTION Access to WFSGI branded suite of applications that helps to slash costs in the production of catalogues and marketing collaterals and to manage digital files through partnership with onison corporation. Discount price for WFSGI members.

SPECIALIzED NEWSLETTER Access to WFSGI newsletter (“News Alert”) with worldwide industry information and WFSGI members newsletter (“Members Only News”).

HANDBOOk WFSGI yearly Handbook gathering articles on important topics for the industry (e.g. in 2010 edition : Retail, Green Products, International trade...). Distributed to over 18,000 readers.

WEB MEMBERS AREA Access to the elaborated website with a restricted member area section, with details on the herein mentioned topics, minutes, presenta- tions, directory and others.

InternAtIonAL trAde TRADE HELPDESk

Access to WFSGI Legal Helpdesk on Inter- national trade law ; Customs law including classification, valuation and rules of origin ; Trade regulations and policy ; Anti-dumping, anti-subsidy and safeguard investigations ; Trade barriers and counterfeit issues ; WTO dispute settlement proceedings ; WTO law and practices. Service available to all industry but with free initial advice and discount legal fee for WFSGI members.

CSr - CorporAte reSponSIbILIty

CSR HELPDESk Access to WFSGI Corporate Social Responsibility Helpdesk on environmental protection, health and safety, management systems according to ISO standards and sustainable development, social issues free of charge for WFSGI members.

WORkSHOPS AND WEBINARS Participation to workshops, training and webinars on important issues like energy efficiency, waste management, product classification, product safety, Restricted Substances List (RSL), REACH, CPSC, etc.

TECHNICAL DOCUMENTS ON STANDARDIzATION Access to the list on developments on restricted substances as well as updated information on REACH (Registration, Evaluation, Authorisation and Restriction of Chemical substances), CPSC (Consumer Product Safety Commission) on all national and international developments in product standardization for sports equipment (ISO or CEN standards) and other industry relevant regulation.

Ipr - LeGAL LEGAL HELPDESk

Access to WFSGI Legal Helpdesk on International Intellectual Property Coverage Management ; ProductSafety; Direct Investments (purchase or sale of assets, shares or brands, etc.); Arbitration and Mediation ; Compliance Issues and Programs. Service available to all industry but with free initial advice and discount legal fee for WFSGI members.

CISo - InternAtIonAL SportS orGAnIzAtIonS

REPRESENTATION & CONNECTION Representation / Connection of WFSGI members with the International Sports Federations and the IOC on any subject of concern for our industry (including equipment and advertisement regulations).

PRESENCE AT OLYMPIC GAMES WFSGI presence during Olympic Games to support our members in their daily work and in case of dispute and mediation with organizing committee, NOCs and / or other stakeholders.

TECHNICAL ACCREDITATIONS & OLYMPIC TICkETS FOR OLYMPIC GAMES Organizing and Support for Olympic Games technical accreditations ; Privileged ordering Olympic tickets for WFSGI members for their hospitality programs. ■

For details : www.wfsgi.org

71

WFSGI PRESEnTaTIonWFSGI PRESEnTaTIon

Wish To becoMe a Wfsgi MeMber? aPPLy noW!WFSGI Membership fees are defined according to company turnover (if you are a company) or association size (if you are an association). If you wish to become a WFSGI member and to know your 2011 fee, fill in this form and send it back with your company profile by fax to +41216126169 or by e-mail to [email protected]. We will immediately contact you and inform you on the next steps.

yoU Are (Tick your category and turnover/type):

Industry Supplier / Industry Supporter

Name of your Company or Organization :

Adress :

zip Code / City : Country :

Phone : Fax :

E-mail : Webiste :

If you are an Industry Supplier or Supporter, spécify your type of activitiy :

Brand Manufacturer Importer / distributor

Retailer Other:

Products / Trademarks / Servies :

Name of President / CEO / Owner :

Place and Date : Name and Signature :

Turnover in USD Company Turnover

>5 bln

2.5 bln > 5 bln

1 bln > 2.5 bln

500 mln > 1 bln

100 mln > 500 mln

50 mln > 100 bln

30 bln > 50 bln

10 mln > 30 mln

5 mln > 10 bln

2.5 mln > 5 mln

1 mln > 2.5 mln

<1 mln

National / Regional Organization

Evaluation Scale Association Type

Regional Large

Medium

Small

National Large

Medium

Small

You would like to be also a Sustaining member (see www.wfsgi.org for Sustaining member benefits):

Gold

Silver

Bronze

Please note that the composition of the WFsgI Board of Directors will change due to elections in February 2011. At the time of printing, the list of new Directors is not known. Visit www.wfsgi.org for the update.

the wfsgi executive committeeis composed by the persons whose name is highlighted above.

Mr. John larsen President Emeritus, New Balance Athletic Shoe, Inc. & Director, New Balance UK, Ltd. Director, Gartner Sports, Srl

rePresenting euroPe frank dasslerGeneral Counsel, adidas Group

alberto bichiSecretary General, FESI-Federation of the

European Sporting Goods Industry

Michel PerraudinWFSGI Past President 2004-2007 and Owner & Founder, MP Consult

klaus uhlWFSGI Treasurer, Consultant and President

of the Administration Board, Uhlsport

kevin PlankVice-CEO and Chairman of the Board of directors, Under Armour

o-sung kwon President, Vivasport and President, KOSPA-Korea Sporting Goods Industry AssociationrePresenting asia

Masato MizunoChairman, Mizuno Corp. and past President, WFSGI

giancarlo zanattaPresident, The Tecnica Group

killick datta President and CEO, International Brand Partners LLC

dr. nouMan butt Director, Capital Sport, representing SCCI-Sialkot Chamber of Commerce & Industry

raul hacker President Speedo Brazil and

President, Multisport Industrial Comercio Representcao Ltda

benJaMin liu President, Poyang International Co. Ltd. and

Executive Director, TSMA-Taiwan Sporting Goods Manufacturers Association

anil sharMa President AKAY International, representing

SGEPC-Sports Goods Export Promotion Council

lindsay stewart Consultant, Nike Inc

hirotaka MiyaJi Director General, JASPO-Association of Japan Sporting Goods Industries

guMercindo Moraes neto Executive Secretary, MOVE

liu Jun Vice-President, CSGF-China Sporting Goods

Federation-China International Sporting Goods Show

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President, SGMA – Sporting Goods Manufacturers Association USA

andrew rubinCEO, Pentland Brands plc

klaus dittrich Chairman & CEO Messe München GmbH

frank zhang Vice-President Governmental & Public Affairs, Li-Ning

stePhen rubin Chairman, The Pentland Group plc

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WFSGI Handbook 2011

boaRd oF dIRECToRS (2007- Jan 2011)

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frank henke Global Director Social & Environmental Affairs, adidas Group

dai forterre CSR Coordinator, Asics Europe

lary brown Corporate Compliance Manager, New Balance

reidar MagnusSenior Manager, CSR / Supply

Chain, Intersport

brigitte aMherdCSR Manager, Odlo

caitlin Morris Director of Integration and Collaboration CR Compliance, Nike

gilles dana Corporate Social Responsibility Officer, Switcher SA

John larsen WFSGI President robbert de kock WFSGI Secretary GeneralJochen schaefer WFSGI Legal Counsel

christine MadiganVice President Responsible

Leadership, New Balance

ron PietersenVice-President & CFO, Asics Europe

toshiaki MizunoSenior Manager, Presidential

General Affairs Office, Mizuno

helen ashton fordDirector CR, Pentland Group

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Managing corporate responsibilities in the sporting goods industry requires the consideration of multiple aspects. Many of them are difficult to be solved by individual compa-ny approaches. Concerted measures, collective approaches and shared services have become critical success factors for successfully tackling global challenges, driving change in the industry and enhancing companies’ performance. In consequence, the CSR Committee focused its 2010 activi-ties primarily on the following work streams :

Enhance services to members by providing guidance and direction for managing CR issues

Develop and support collective approaches that drive harmonization and synergies and build critical mass in the industry

Support engagement with civil societies.

Enhance services to members by providing guidance and direction for managing CR issuesAn environmental helpdesk was established that provides members with guidance in case of specific questions re-lated to environmental laws, resource management and restricted substances. The helpdesk is operated by the en-vironmental consultancy INTECHNICA, Germany.

Develop and support collective approaches that drive harmonisation and synergies and build critical mass in the industryIn May 2010, the CSR Committee facilitated a 2-day event in Hilversum/Netherlands, bringing together representatives from WFSGI member companies, multi-stakeholder organi-sations like the Fair Labour Association (FLA), the Ethical Trading Initiative (ETI), the Fair Wear Foundation (FWF), from industry initiatives like the Business Social Compli-ance Initiative (BSCI) and the Global Social Compliance Pro-gram (GSCP), and the Outdoor Industry Association (OIA).The primary purpose of this meeting was to :Collectively elaborate on starting points for the devel-opment of harmonised measurement, scoping and re-porting practices for carbon emissions.

Discuss approaches that drive greater convergence and harmonisation in members’ social compliance strategies for their global supply chains.

Experts from the CARBON TRUST and the University of Edinburgh provided in-depth lectures about trends and developments in carbon emissions reporting. The OIA gave valuable information about the Eco Index. This so-phisticated index is a ground-breaking environmental assessment tool developed by the OIA with its partner for this project, the European Outdoor Group (EOG). The index enables companies to measure their environmen-tal footprint throughout the supply chain, allowing them to identify areas for improvement. Since the Eco Index framework is both modular and an open source tool and moreover allows the implementation of the tool within the life cycle stages, it is an appropriate instrument for each company. Representatives from multi-stakeholder organisations and industry alliances provided compre-hensive updates about their approaches to social com-pliance management.

Key conclusions from the meetings were :All participants welcomed the initiative taken by the WFSGI in bringing relevant parties together and to collec-tively discuss issues. This has been seen as a great start for stronger engagement in future.

Social Compliance • Data Sharing : WFSGI to collaborate with providers of social compliance data bases (SEDEX, FFC, BSCI) to build linkages to compliance data platforms. • Greater transparency to be built among brands / buyers and MSIs on training activities.

Environment • Since several environmental indexes are already in place or under development in the sporting goods industry, it was agreed to create a sub-group that pilots the beta version of the OIA’s Eco Index to find out if the tool can be recommended to the members of the WFSGI.

Support engagement with civil societies Under the lead of the adidas Group, engagement with the PLAYFAIR Alliance and local trade unions in Indone-sia was continued to follow up on key agreements made during the meetings in November 2009. Central subject of the engagement was the further development of FOA protocol details.

CSR coMMiTTee TRadE coMMiTTee

brad figelDirector Governmental Affairs & International Trade Counsel, Nike

herb sPivak Executive Vice-President, New Balance

guMercindo Moraes neto Owner, GMN Marketing Consulting

benJaMin liu President, Poyang International and

Executive Director, TSMA (Taiwan Sports Manufacturers Association)

toM covePresident & CEO, SGMA (SportingGoods Manufacturers Ass. USA)

leonid strakhovVice-President, RASIE and CEO, Sportmaster

frank dassler General Counsel, adidas Group

hirotaka MiyaJi Director General, JASPO (Association of Japan Sporting Goods Industries)

liu JunVice-President, CSGF (China Sporting Goods Federation)

alberto bichi Secretary General, FESI (Federation of the European Sporting Goods Industry)

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International Academy of Sports Science and Technology

Cutting edge executive education for sports management professionals.

For more information or to apply, visit www.aists.org/executive+41 (0)21 693 8593 / [email protected]

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MBAExecutive MBA in Sport Administration & Technology

THINKSPORT

rory MacMillan Director, Government and

Public Affairs, Nike

John larsen WFSGI President robbert de kock WFSGI Secretary Generaledwin verMulst WFSGI Trade Counsel

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karl sedlMeyer VP Global Government Affairs, adidas Group

Patrisia reyes de gottschall Legal Counsel Latin America, adidas Group

haMish stewartSVP International and Apparel, Brooks Sports Inc.

Jeff tooze Director, Global Customs & Trade, Columbia

kousuke hashiMotoGeneral Manager Corporate Strategy Department, Asics

Jeff whalenGovernment Affairs, South America

Peter bragdonVP and General Counsel,

Columbia

toshiaki MizunoSenior Manager, Presidential

General Affairs Office, Mizuno

the sporting goods industry worked collaboratively on a range of global trade issues facing the sporting goods industry. The WFSGI Trade Committee jointly challenged a variety of trade protectionist measures and advanced trade liberalizing initiatives around the world. The Trade Committee has focused its work in a variety of strategic areas including :

Holding a WFSGI Trade Committee meeting at ISPO and presenting a global overview of trade protectionist measures facing the sporting goods industry ;

Submitting two articles in the 2010 WFSGI Handbook on international trade matters and the impact trade has on the sporting goods industry ;

Hiring outside counsel/expertise to advise WFSGI on international trade matters ;

Coordinating the major athletic footwear brands to collaborate and align on challenging trade defense cases in Latin America and Europe. Specifically, this initiative included : •Direct WFSGI Leadership outreach (both directly and in writing) to key Government officials in China, Vietnam, Indonesia and other footwear producing countries ; •Reaching out to the private athletic and fashion foot wear sectors in key countries such as China, Vietnam and Indonesia with a view to establishing a strong “free but fair trade” coalitions ; •Several coordinated meetings with WTO and WTO Mis- sion officials in Geneva to discuss trade protection cases ; and •Bi-monthly international conference calls with WFSGI member companies to coordinate on approach and align our strategy.

Coordination and alignment in calling on the World Cus- toms Organization (WCO) and some of its key members (USA, EU, China, Japan, Taiwan) to review and modify classifications of sporting goods products to better align with the realities of the trade today.

Supporting duty elimination for key sporting goods products (zero for zero initiative).

In 2011, the trade committee will hold a full meeting at ISPO where it will review its 2010 work and set the agenda for 2011. Issues in 2011 include, but are not limited to :

Strengthening WFSGI as a global leader in addressing international trade matters facing the sporting goods industry ;

Driving the WCO customs harmonization initiative ;Heightening the awareness and pressing for imple-

mentation of the zero-zero tariff initiative on sporting goods ; and

Strengthening the cooperation / coordination with regional and national member federations of WFSGI for driving the international trade agenda globally.

Trade Committee activity Report

In 2010, the purpose, function and objectives of the WFSGI Trade Committee became much more apparent as



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LEGaL (IPR) coMMiTTee

dr. Jochen M. schaeferWFSGI Legal Counsel

kingson lai Legal Counsel, TSMA (Taiwan Sporting Goods Manufacturers Association)

frank dasslerGeneral Counsel, adidas Group

ian fullagar Chairman, ASGA (Australian Sporting

Goods Association)

edward J. haddadVice-President - Intellectual Property and Licensed Products, New Balance

Mark grangerHead of Legal Task Force, SGMA (Sporting Goods Manufacturers Association – USA)

hirotaka MiyaJi Director General, JASPO (Association of Japan Sporting Goods Industries)

rory MacMillanDirector, Government and

Public Affairs, Nike

guMercindo Moraes neto Owner, GMN Marketing Consulting

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IPR Committee activity Report

In the context of the WFSGI meetings in Munich we gave a presentation of the IPR Committee’s work on February 5, 2010, which included information on the various projects pursued by the Committee. The following two lectures were provided :

• “Brand Protection through Product Serialization” by Andreas Schneider, Managing Director of GCS Consulting. • “The Threat to Sporting Brands Online” by Charlie Abrahams, Vice President MarkMonitor, Europe, Middle East & Africa.

The IPR Committee worked in the following months focused on pursuing the best practice document retention and risk management program, headed by Vice-Chairman Mark Granger from the law firm Morrison Mahoney LLP Boston. The results of a survey sent out to the WFSGI members are compiled in a first report of September 23, 2010. This report reveals that practices in this area of membership level show significant variations, up to a non-existence of any policy ! We are strongly convinced that deficiencies in this area can expose members to multiple and substantial risks and will follow up within the next months.

IPR issues have played a major role in numerous areas of the WFSGI’s work in 2010, in particular at CISO Committee level in the course of the IOC Rule 41 and 51 discussions and the various initiatives taken by the WFSGI in this respect.

For 2011 it is proposed that we broaden the program and topics to be dealt with by the Committee. Intellectual prop erty-related issues remain important, but there are more areas that should be covered such as product safety and liability issues or other legal topics, which are of practical relevance for WFSGI members. Such broader approach should be reflected by a name change from “IPR Committee” to “Legal Committee” in the future.

For the next meetings in February in Munich we are planning to open up the Committee Meeting for non-members again and inform them on current product safety and liability issues in various world regions.

In general we will try to remain at the pulse of the industry and our members by seeking to encourage a greater number of in-house legal experts at operational management level to participate in the work of our Committee.

More on www.wfsgi.org

John larsen WFSGI President robbert de kock WFSGI Secretary General

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79WFSGI Handbook 11

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CISo coMMiTTee

craig Masback Director of Business Affairs, Global Sports Marketing, Nike

Jean-Pierre Morand Secretary General, SRS (Ski Racing Suppliers Association)

celia Muir Worldwide Head of Sports Marketing

Sponsorship and PR, Speedo International

John larsenPresident Emeritus, New Balance Athletic Shoe, Inc. & Director, New Balance UK, Ltd.

Michael riehl Senior VP Global Brand & Sports

Relations, adidas Group

Masato Mizuno Chairman, Mizuno

toMi wüthrich Head of Sports Marketing, Odlo International

liu Jun Vice-President CSGF (China Sporting Goods Federation)

yutaka sasai General Manager Marketing, Asics

franck horter General Manager for EMEA, Tyr

blair triPodi Director International

Marketing, Under Armour

reto rindlisbacherManaging Director Sales & Marketing Nordica, Tecnica Group

frank zhangVice-President Government & Public Affairs, Li-Ning

CSR Committee activity Report

1) After several discussions we are pleased to see that the IOC is looking more favorable to our Rule 41 and Rule 51 re-quests. Some of these positive elements become visible in the London 2012 Guidelines that have been prepared with the IOC Sports Department. We still have a challenge for Rule 41 but also here we are hopeful to come to a suitable solu-tion. The common industry investment shows that we are aligned in our activities and proposals in the area. The IOC has received an industry proposal on which we are expecting fur-ther discussions. The MIG (Manufacturer Identification Guide-line) Committee has again worked hard to make the Rule 51 as workable as possible and it is for the IOC to approve our suggestion for London 2012.

2) International Federations We are pleased to see the inte-gration of the bicycle industry within the WFSGI. We thank the UCI for their trust. The new approval process installed by the UCI will contribute to a more harmonious working process be-tween the industry and the UCI. We are further checking the Compulsory License Schemes (CLS) that certain IF’s are ready to put in place (or have in place). An update will be given case by case. It shall be obvious that these CLS are not allowed by law and we will take actions if we find such scheme.

3) General The CISO Committee thanks SRS in their work in Vancouver for solving several branding problems and it showed good teamwork in the interest of the industry and the Olympic Games.

chai

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wolfgang schnellbügel Chairman, CEO Sport 2000 International

robbert de kock WFSGI Secretary General Jochen schaefer WFSGI Legal Counsel

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81

John larsen WFSGI President robbert de kock WFSGI Secretary General Jochen schaefer WFSGI Legal Counsel

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WFSGI Handbook 2011

accell group n.v. / P.O. Box 435, 8440 AK / Industrieweg 4,

8444 AR / Heerenveen / The Netherlands

www.accell-group.com / +31 (0)513 638 703

adidas group / World of Sports / Adi-Dassler-Strasse 1 / 91074 Herzogenaurach / Germany / www.adidas-group.com /+49-9132-84-0

advanced sports inc. / 10940 Dutton Road / Philadelphia, PA

19154 / USA / www.advancedsports.com / +1 (215) 824 1050

aerodesign / Via Minigera 36 / 6926 Montagnola /

Switzerland / +41 91 994 69 09

akay international / Post Box 108, 276 / Central Town / 144 001 Jalandhar / India / +91 (181) 45 55 20

ali trading co. (Pvt) ltd. / Ali Building / PO Box 8 / 51310

Sialkot / Pakistan / www.alitrasports.com / +92 (52) 325 11 10

aravon See New Balance

arena international spa / Contrada Cisterna 84 / 85 / Tolentino

(NC) 62029 / Italy / www.arenainternational.com /+39-0733-956200

argon 18 / 6833 Avenue de l’Épée, Suite 208 / Montréal, Québec,

Canada / H3N 2C7 / www.argon18bike.com / +1 514 271 2992

ashworth See adidas

asics corporation / 1-1, 7-chome, Minatojima-Nakamachi /

Chuo-Ku / 650-8555 Kobe Hyogo / Japan / +81 78 303-2231

b.P. bag co, ltd. / Rm. 1-6, 14Fl. Blk.B / Hi-Tech Ind. Centre,

GPO Box 2996 / Tsuen Wan N.T. / Hong Kong / China /www.bpbag.com / +86 (852) 24 15 56 33

berghaus See Pentland

blueseventy / PO Box 3462 / HBMC / Napier 4110 / New Zealand / www.blueseventy.com / +6468420614

bosco sport s.r.l. / Via Cocchi, 11/a / 42100 Reggio

Emilia / Italy / www.boscosport.it / +39 (0522) 230 550

brasher See Pentland

brine See New Balance

brooks sports inc. / 19910 North Creek Parkway, Suite 200 / Bothell, WA 98011-8223 / USA / www.brooksrunning.com /

1-800-2-276 657

brunotti europe bv / Spacelab 10 / Po Box 2677 / 3824

Amersfoort MR / Netherlands / www.brunotti.com /

+31 334517000

canyon bicycles gmbh / Karl-Tesche-Strasse 12 / 56073

Koblenz / Germany / www.canyon.com / +49 (0) 261 40 400 27

capital sports corp. Pvt ltd. / Kashmir Road / Sialkot /

Pakistan / www.capital-sports.net / +92 (52) 426 58 31 carromco gmbh & co. kg / P.O Box 1628 / 22806 Hamburg-Norderstedt / Germany / www.carromco.com / +49 (0) 40-32 59 26 622cervelo cycles inc. / 15 Leswyn Drive / Toronto, Ontario / Canada / www.cervelo.com / +1-416-425-9517champion europe s.p.a. / Via Dell Agricultura 51 / 41012 capri / Italy / www.champion-eu.com / +39 (059) 625 91 20chung ah athletic wares factory / G / F Block A, Por Mee Factory Building / 500 Castle Peak Rd Blocks / Cheung Sha Wan Kowloon, Hong Kong / http://chungah.smeitrade.com / +86 (852) 2741 7494columbia sportswear / 14375 NW Science Park Drive / 97229 Portland / USA / www.columbia.com / +1 (503) 985 4000cole haan See Nikecomet sports corp. Pvt ltd. / PO Box 366 / Plot N° 57-59 SIE / Sialkot / Pakistan / www.cometsports.net / +92 (52) 325 20 05converse See Nikecosco (india) ltd. / 2 / 8 Roop Nagar / 110007 Dehli / India / http://cosco.in / +91 (112) 238 43 000dacor See Headdayton industrial company ltd. / 2-12 Kwai Fat Road, 11-A / Kwai Chung, NT / Hong-Kong / China / +852 (242) 24 404dean shoes company ltd. / N°97, Industrial 20th Road / Taiping City, Taichung Hsieh 41154 / Taiwan / +886 422712711descente ltd / 4-8, Mejiro 1-Chome, Toshima-Ku / 171-8550 / Japan / www.descente.net / +81-3-5979-6006dorel industries inc. (cannondale) / 1255 Greene Avenue / Suite 300 / Montreal, Quebec / Canada H3Z 2A4 / www.dorel.com +1 (514) 934-3034dt swiss ag / Solothrnstrasse 1 / 2500 Biel / Switzerland / www.dtswiss.com / +41 (0)32 344 79 30dunham See New Balanceellesse See Pentlandemirates sports stores / PO Box 87 / Dubai / UAE / +97 (143) 435 000enkay (india) rubber co. (Pvt), ltd. / B-3, SMA Industrial Estate / G.T. Karnal Road / 110033 Dehli / India /www.enkayrubber.com / +91 erke sports / 6 / F, M-Dimension Building / 1819 Luling Road / Xiamen / China / www.erke.com / +865922951388esprime ltd / Room 509, World Commerce / Centre Harbour City / 11 Canton Road / Kowloon - Hong Kong / China /

www.ssife.com / +852 (2736) 8037

Wfsgi MEMbERS dIRECToRy(as of October 19, 2010)

full MeMbers – industry suPPliers

ManUFaCTURERS foruM

P.c. sondhiManaging Director, F.C. Sondhi & Co.

toM cove President & CEO, SGMA (Sporting Goods Manufacturers Association - USA)

nouMan butt Director, Capital Sports and representing SCCI (The Sialkot Chamber of Commerce and Industry)

george wood Chairman, TBS Group and

Chairman, TSMA (Taiwan Sports Manufacturers Association)

benJaMin liu President, Poyang International and Executive Director, TSMA (Taiwan Sports Manufacturers Association)

ali iMran shabbirManaging Director, Ali Trading

advi

sor

Manufacturers Forum activity Report

February 2010 A joint meeting was held with the CSR Committee in the backdrop of ISPO. The meeting was most useful and gave good insight for both committees (CSR & Manufacturers Forum) to understand their respective workings. One of the very positive outcomes of the meeting was that it was suggested that if companies have any problems or difficul-ties regarding the audit process or any other similar mat-ter, these could be passed on to the CSR Committee. In fact, they said that such feedback would be welcomed.

April 2010 Manufacturers Forum in TaiwanA Manufacturers Forum seminar was held in Taiwan at the end of April this year. This was a hugely successful event. Thanks to the personal efforts of our Vice Chairman of Manu-facturers Forum, George Wood plus tremendous efforts and help from TSMA & TAITRA. The sessions were packed and si-multaneous translations were available and speakers came from all over the world. Everyone felt that it was a great suc-cess and was an excellent example of reaching out to the manufacturers to help them in their business goals.

Bribery & Corruption This was another issue raised at the ISPO meetings and mem-bers and brands all expressed deep concern about the distor-tion which may occur if bribery and corruption are prevalent. For example, if a substandard factory is passed, then brands may be getting goods which perhaps are unsafe and may need to be recalled. Or the factory may be working under un-safe or unhygienic conditions which ultimately will reflect on the brand.

Similarly the brand may be paying a higher price because of some commission which goes to middlemen. Similarly for manufacturers, they are also badly affected since deci-sions are not made on merit & transparently. Manufactur-ers Forum has proposed that all brands should have a sort of Ombudsman who can deal with complaints. The Ombuds-man will keep the matter strictly confidential to avoid any repercussions on the supplier i.e. the supplier should not lose business by disclosing what is going on.

chai

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More on www.wfsgi.org



Penn See Head

Pentland brands plc / The Pentland Center / Squires Lane / N3

2QL London / United Kingdom / www.pentland.com / +44 (20) 8346 2600

Pf flyers See New Balance

Phenix co. ltd. / Oimachi Centre Buldg. / 1-24-5 Oi / Shinagawa-

ku / Tokyo / Japan / www.phenix.co.jp / +81 (3) 57 46 65 06

Pk trading / Michiewicza Sp. G. / 62-7000 Turek / Poland /

www.pktrading.pl / +48505066261

Poyang international co. ltd. / 8F-2, 128 Chung-Te Road, Sec.

2 / Taichung City / Taiwan / www.poyang-intl.com.tw /

+886 (4) 2230 4321

Premsons Plastics Pvt. ltd / 221, A to Z Industrial Estate Mumbai (Bombay) - 400 013 / India / www.premsons.biz /

+91 (22) 24942893

race Productions n.v. (ridley bikes) / Beverlosesteenweg 85 3583 Paal-Beringen / Belgium / www.ridley-bikes.com / +32 (13) 67 36 00

ranson sports industry / Basti Sheikh Road / Jalandhar

144002 / India / www.ransongroup.com / +91 181 225 33 16

recto sports (Pvt.) ltd. / Daska Road / PO Box 20 / 51310

Sialkot / Pakistan / www.rectogroup.com / +92 (52) 355 27 73

reebok See adidas rockport See adidas

sakay traders / Village Valiana / Kapurthala Road / 144002

Jalandhar / India / +911812650281

san-ei corporation / 108-1 Jodayu, Nagaretyan-shi / Chiba-pref 270-0133 / Japan / www.sanei-net.co.jp / +81 47 153 15 11

sanspareils greenlands Pvt. ltd. / A-1 Sport Complex / Dehli

Road / 250001 Meerut / India / www.sgcricket.com /

+91 (121) 2513749

sc terra sport srl / Bd. Basarabia 94 sect2 / Bucharest /

Romania / www.terrasport.ro / +40 (21) 324 20 61

scott sports sa / Route du Crochet 17 / 1762 Givisiez /

Switzerland / www.scott-sports.com / +41 26 460 16 16

shanghai haobo chair co., ltd. / No. 319 Haohai Road,

Xinbang Industrial Park / Songjiang Area / Shanghai 201605 /

China / www.haobochair.com / +862157891759

sharma export / B-16,Sports & Surgical Goods Complex /

Kapurthala Road / Jalandhar 144021 / India /

www.sharmaexportindia.com / +91 (181) 265 00 10

shimano inc. / 3-77 Oimatsu-cho / Sakai-ku / Sakaicity / Osaka

590-8577 / Japan / www.shimano.com / +81-72-223-3210

silver star enterprises Pvt ltd. / Silver Star Road Rajoke /

Daska Pak 51310 / Pakistan / www.s-stargroup.com /

+9252111123774

skins international trading ag / Sennweidstrasse 43 / 6312

Steinhausen / Switzerland / www.skins.net / +41 41 500 55 00

soccer international ltd. / Basti Sheikh Road / 144 002

Jalandhar / India / www.soccerindia.com / +91 (181) 225 04 16

speedo See Pentland

specialized / 15130 Concord Circle / Morgan Hill, CA 95037 /

USA / www.specialized.com / +1 (877) 808-8154

sport 2000 international gmbh / Nord West Ring Strasse 11 /63533 Mainhausen / Germany / www.sport2000international.com

+49 (0) 6182-928-5399

sports view / Islamia Park / Silver Star Road / 51310 Sialkot /

Pakistan / www.sports-view.com / +92 (52) 46 03 337-38

springboost sa / Chemin de la Venoge 7 / 1025 St. Sulpice /

Switzerland / www.springboost.com / +41 21 694 01 80

spyder active sports, inc. / 4725 Walnut Street / Boulder, CO

80301 / United States of America / www.spyder.com /

+1 (303) 544-4000

sram / 1333 N. Kingsbury, 4th Floor / Chicago, Illinois 60622 /

USA / www.sram.com / +1-312-664-8800

starpak group Pvt ltd. / PO Box 1123 / 94 Aziz Shaheed Road /

51310 Sialkot / Pakistan / www.starpak.com.pk /

+92 (432) 55 66 11

sublime soccer (Pvt.) ltd. / PO Box 76 / Daska Road, ghuenki /

Sialkot / Pakistan / www.sublime-group.com / +92 (52) 652 67 00

switcher sa / Petit-Flon 29 / 1052 Le Mont Sur Lausanne /

Switzerland / www.switcher.com / +41216414141

taiwan butyl co., ltd. / 5F-3, No. 195, Section 2 / Chunjing

Road / Luodong / Yilan County 26549 / Taiwan /

+886-3-9615592 or 9615593

tajamahal sports / PO Box 26 / Daska Road / 51310 Sialkot /

Pakistan / www.tajmahalpk.com / +92 (52) 325 0401-0502

talon sports (Pvt), ltd. / Daska Road Addah / Po Box 2664 /

Sialkot / Pakistan / www.talonsports.com / +92 (52) 652 66 33

taylorMade adidas golf See adidas

tbs group corporation / 7F-3, No.79, Sec.1, Hsin-Tai-Wu Road,

Hsi-Chih / FAR East World Center Bldg. / Taipei / Taiwan /www.tbsgroup.com.tw / +88 (6) 2 2698 1000tecnica spa / Via Fante d’Italia, 56 / Giavera del Montello /31040 TV / Italy / www.tecnica.it / +39 (0422) 8841toa-strings co, ltd. / 1-24 Yagumodori, 3-Chome / Chuo-ku / 651-0078 Kobe / Japan / www.toalson.co.jp / +81 (78) 232 1995topper / Rua Funchal 160 - 6° Floor / 04551-903 Vila Olimpia Sao Paulo / Brazil / www.alpargatas.com.br / +55 (11) 38 47 73 22tramondi sport ag / Industriestrasse west 10 / Postfach 548 / 4614 Hägendorf / Switzerland / www.tramondi.com / +41 62 205 15 25trek / 801 W. Madison / Waterloo, Wisconsin 53594 / USA / www.trekbikes.com / +1 (920) 478-2191tyr sport, inc. / 15391 Springdale Street / Huntington Beach / 92649 California / USA / www.tyr.com / +1 (714) 897 0799tyrolia See Head

lacoste sa / 8, rue de castiglione / 75001 Paris / France / www.lacoste.com / +33 (1) 44 58 12 12lacoste chaussures See Pentlandlaser sports (Pvt) ltd. / PO Box 2973 / Wazirabad Road / Pacca Garah / 51310 Sialkot / Pakistan / www.lasersport.com.pk+92 (52) 42 95 280leatherware Pvt. ltd. / 19KM Daska Road / Sialkot / Pakistan www.lasersport.com.pk / +92 (52) 622 8310li-ning sporting goods co. ltd. / No8, 5th XingGuang Street / Guangjidian Yitihua Jidi / Tongzhou District / 101111 Beijing / China / www.lining.com / +86 (10) 8080 07 98lk international ag kjus / Atrium Gewerbestr. 11 / 6330 cham / Switzerland / www.kjus.com / +41 41 748 08 08lotto sport italia s.p.a. / 5 / 7 Via Montebelluna / 31040 Trevignano / Italy / www.lottosport.com / +39 (0423) 6181Madrigal sport Pvt. ltd. / PO Box 1030 / Ghuinki / Daska Road /51040 Sialkot / Pakistan / www.madrigalsports.com / +92 (52) 652 7156Mares See HeadMarker völkl international gmbh / Ruestrasse 6 / 6341 Baar / Switzerland / www.voelkl.ch / +41 41 769 73 00Mayor & co. / 39 / 7 Milestone, Dehli-Jaipur Highway / Sector 35 / 122004 Gurgaon / India / www.mayorworld.com /+91 (124) 4030304Mitre See PentlandMizuno corporation / 1-12-35, Nanko-Kita, Suminoe-ku /559-8510 Osaka / Japan / www.mizuno.com / +81-6-6614-8135 Molten corporation / Yokogawa Shin-machi 1-8 / 733-0013 Nishi-ku Hiroshima / Japan / www.molten.co.jp / +81 (82) 292 1246new balance athletic shoe inc. / Brighton Landing, 20 Guest Street / 8th Floor / 02135-2088 Boston / USA / www.newbalance.com / +1 617-783-4000new international di iqbal zobia / Don Gattinoni 5 / 20030 Barlassina / Milano / Italy / www.newintsports.com / +39 036 21 78 14 86nike, inc. / One Bowerman Drive / 97005 Beaverton / USA / www.nike.com / +1-503-671-6453nike golf See Nikenippon takkyu co., ltd. / 1-2-8 Chiyoda-Ku / Kanda-Izunisho 101-0024 / Japan / www.nittaku.com / +81 338620911nishi athletic goods co., ltd. / 32-8, Kameido, 1-chome / Koto-ku / Tokyo / Japan / www.nishi.com / +81 (3) 36 37 37 15oakley inc. / One Icon / CA 92610 Foothill Ranch / USA / www.oakley.com / +1 (949) 829 6154odlo international ag / Im Bösch 47 / 6331 Hunenberg / Switzerland / www.odlo.com / +41 41 785 70 70overland group (autralasia) Pty ltd. / 444 Burwood Road / VIC 3122 Hawthorn / Australia / +61 (3) 9819 90 55Pau-yuen trading corp. / 8F, N°70, Sector 1 Cheng De Road /

Taipei / Taiwan / +886225562866

f.c. sondhi & co. (Pvt.) ltd. / 15 Adarsh Nagar / 144008 Jalandhar / India / www.fcssport.com / +91 (181) 267 0696felt bicycles / 12 Chrysler / Irvine, CA 92618 / USA / www.feltbicycles.com / +1 949 248 4475fircos industries (Pvt.) ltd. / Rehman Pur / Aimanabad Road / PO Box 171 / 51310 Sialkot / Pakistan / www.fircos.com / +92 (52) 3552771forward sports (Pvt.) ltd. / PO Box 1704 / Wazirabad Road / Sialkot / Pakistan / www.forward.pk / +92 (52) 357 19 00freesport corp. / Taipei (Head Office) / 3 Fl-No 475, Sec.2 Tiding Blvd / 114 Taipei / Taiwan / www.freesport.com / +886 (2) 8797 4788freewill group Pvt. ltd. / S-32, Industrial Area / Jalandhar / Punjab 144008 / India www.freewill.in / +91 181 229 1000 03full speed ahead (fsa) / Via Del Lavoro, 56 / 20040 Busnago Milan / Italy / www.fullspeedahead.com / +39 039 688 5265giant Manufacturing co. ltd. / 19 Shun Farn Road / Taichia, Taichung County 437 / Taiwan, ROC / www.giant-bicycles.com +886 4 2681 4771global feet inc. / 6500 Hollister Ave / Santa Barbara / CA 93117 / USA / www.gbmi.net / +1 805 7457000gobelinsky sport bv / GT Rietveldsraat 178 / 1333 LJ Almere-Buiten / The Netherlands / www.gobelinskysport.nl / +31 (3653) 03695goldtoeMoretz / 514 West 21St. / Newton NC28658 / USA / www.goldtoemoretz.com / +18284640751 green hill corp. (Pvt) ltd. / Shatab Garah Road / Ravail pura - PO Box 2269 / 51310 Sialkot / Pakistan / www.greenhilleu.com +92 (52) 3563950head sport gmbh / Part of the HTM Group / Wuhrkopfweg 1 / 6920 Kennellbach / Austria / www.head.com / +43 (5574) 60 80honav / 4 / F., i Block / ZhengRen Plaza / No 9 Chongwenmen Wai Road / ChongWen District / 10006 Beijing / China / www.honav.com/en / +86 (10) 67082233-6610hurley international llc See Nikeiic-intersport international corp. / Wölfli-Strasse 2 / 3006 Bern / Switzerland / www.intersport.com / +41 31 930 78 00international brand Partners llc / 109 E Victoria Street / CA 93101 Santa Barbara / United States of America /+1 805 966 66 99Jordan See Nikekamik - genfoot Marketing europe gmbh / 1940 55th Avenue / H8T 3H3 Lachine / Canada / www.kamik.com / +1 (514) 341-3950 kangaroos See Pentlandkapur (Pvt) ltd. / 41-A, Industrial Estate / Sialkot / Pakistan / www.kapur.com.pk / +92 (52) 325 22 65kézmü non-Profit kft / Winner Gyareegysege / Hermina Strasse 49 / 1146 Budapest / Hungary / www.kezmu.hu /

+36 (1) 47 87 100

WFSGI PRESEnTaTIon

umbro international ltd. See Nikeunder armour, inc / 1020 Hull Street / MD 21230 Baltimore /

USA / www.underarmour.com

vivasports co., ltd. / 722-9. Mok-Dong / Yangchen-Gu / Seoul

Korea / www.vivasports.co.kr / +82 (2) 2644-2387

warrior sports See New Balance wilier triestina sPa / Via Fratel M. Venzo, 11 - Int. 1 / 36028

Rossano Veneto - Vicenza / Italy / www.wilier.it /

+39 0424 540 442

winds enterprises, inc. / 853 Camino del Mar #201 /

Del Mar CA92014 / USA / www.windsenterprises.com /

+1 8585093113

wintex exports / GT Road / Suranussi / 144027 Jalandhar /

India / www.wintexexports.com / +91 (181) 20 66 11

yamamoto kogaku co. ltd. / 25-8 Chodo 3 / 577 Higashiosaka

City / Japan / www.yamamoto-kogaku.co.jp / +81 (667) 83 11 04

yonex co. ltd. / 3-23-13 Yushima, 3-Chome / Bunkyo-Ku /

Tokyo / Japan / www.yonex.com / +81 (3) 38 36 12 01

yuan chi overseas ltd. / 7F-1, N° 857 / Ching-Kuo Road / 330

Taoyuan City / Taiwan / www.sports-vega.com / +886 3 356 01 56

anwaltskanzlei dassler / World of Sports / Adi-Dassler-Strasse 1 / 91074 Herzogenaurach / Germany / www.dassler.info / +49 (9132) 84 23 01global brands group (Pvt.) ltd. / 1 Harbourfront / Place 09-05/06 / Harbourfront Tower One / 098933 Singapore / Singapore / www.globalbrandsgroup.com / +65 (66) 22 81 00gMn Marketing consulting / Rua Pocone 64 / CEP 01254-040 Sumare, Sao Paulo / Brazil / +5511996194515klaus uhl / Sonnenstrasse 19 / 72336 Balingen / Germany +49 (7433) 38 52 89law office dr. Jochen M. schaefer / Lachnerstrasse 32 / 80639 Munich / Germany / +49 (89) 21 26 94 - 10MMg - Messe München gmbh / Messegelände / 81823 Munich / Germany / www.messe-muenchen.de / +49 89 9 49-2 01 00Morrison Mahoney llP / 250 Summer Street / Boston MA – 02210-1181 / USA / www.morrisonmahoney.com / +1 617 439 75 18MP consult / Eichendorffstrasse 27 b / 90491 Nurnberg / Germany / +49 911 597 52 62navispace / Madeleine-Ruoff-Str. 26 / 82211 Herrsching / Germany / www.navispace.de / +49 81 52 909 90 47sportsPartners / Frundsbergstr. 23 / 80337 Munich / Germany / www.sportspartners.eu / +49 89 76775888sportventure / Larsensvej 12 / Vedbaek 2950 / Denmark / www.sportventure.net / +4540151062the Missing link / Richard-Wagner-Str. 15 / 80333 Munich / Germany / www.tmlbe.com / +49 (89) 5151 468 25

thürl Pr / Schindholzweg 5 / 96194 Walsdorf-Erlau / Germany / www.sportpress.de / +49 (95) 49 82 22

asga - australian sporting goods association inc. / 767 Springvale Road / 3170 Mulgrave / Australia / www.asga.com.au / +61 (3) 9263 5394csgf - china sporting goods federation / N° 3, Tiyuguan Road / 100763 Beijing / China / www.csgf.org.cn / +86 (10) 87183963fesi – european sporting goods federation / Rue Belliard 20 1040 Brussels / Belgium / www.fesi-sport.org / +32 (2) 762 86 48JasPo - association of Japan sporting goods industries / 9th FL, Misaki Bldg. / 28-9, 3-Chome Kanda-Ogawamach I / Chiyoda-KU / 101-0052 Tokyo / Japan / www.jaspo.org / +81 3 (3219) 2041kosPa - korea sporting goods industry association / Rm505, Life Combi / 61-4 Yeoudo-dong, Youngdeungpo-gu / Seoul / Korea / www.kospia.or.kr / +82 (2) 786 77 61Multisport industria comercio representcao ltda / Av. Rebouças, 3007 / Jardim America / 05401-912 Sao Paulo – SP / Brazil / +55 (11) 30 65 65 65raPsi - russian association of sports industry enterprises / Gilyarovsky street, 56 / 129110, Moscow / Russia / http://rapsi.ru/start / +7 (495) 681 58 29sgePc - the sports goods export Promotion council / 1-E/6, Swami Ram Tirth Nagar / 110055 New Dehli / India / www.sportsgoodsindia.org / +91 (11) 230 61 818sgMa - sporting goods Manufacturers association / 8505 Fenton Street, suite 211 / Silver Spring MD 20910 / USA / www.sgma.com / +1 301 495 6321srs - ski racing suppliers association c/o Jean-Pierre Morand / Carrard & Associés / 1, place Saint-François / PO Box 7191 / 1002 Lausanne / Switzerland / +41 (0)79 417 61 18the sialkot chamber of commerce sports corporation (Pvt) ltd. Shahra-e-Aiwan-e-Sanat-o-Tijarat / Kashmir Road / P.O. Box 1870 /Sialkot-51310 / Pakistan / http://home.scci.com.pk / +92 (52) 426 5831tsMa - taiwan sporting goods Manufacturers assoc. / Floor 8, N°22 / Teh-Hwei Street / 10461 Taipei / Taiwan / www.tsma.org.tw / +88 (6) 2 2594 1810

fifa - federation internationale de football association / FIFA-Strasse 20 / P.O. Box / 8044 Zurich /Switzerland / www.fifa.org /+41 43-222 7777

Find the updated version of the directory in the Members Area on

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associate MeMbers

full MeMbers – national or regional organizations

full MeMbers – industry suPPorters


Trade shoW CaLEndaR 2011

The WFSGI is partner with Messe Munchen and the ISPO Show

country city event dates websiteUSA Orlando Surf Expo January 06-08 www.surfexpo.comItaly Florence Pitti Uomo January www.pittimmagine.comUSA San Diego Action Sport Retailer Trade Expo January 13-15 www.asrbiz.comUnited Kingdom Birmingham Ordnance Survey Outdoor Show January 13-16 http://www.theoutdoorsshow.co.uk/Canada Montreal NSIA Snow Show January 14-18 www.nsia.caItaly Riva del Garda Expo Riva Schuh January 15-18 www.exporivaschuh.itNorway Oslo Norspomessen January 16-18 www.sportsbransjen.noUSA Las Vegas Let’s play hockey int’l expo January 17-18 www.letsplayhockey.comBrazil Sao Paulo Couromoda January 17-20 www.couromoda.comGermany Berlin Bread & Butter (Streetwear & Urbanwear) January 19-21 www.breadandbutter.comUSA Salt Lake City Outdoor Retailer Winter Market January 19-23 www.outdoorretailer.comGermany Stuttgart Golf und Wellnessreisen January 20-23 http://cms.messe-stuttgart.deItaly Verona Motor Bike Expo January 21-23 www.motorbikeexpo.itFrance Paris Who’s next January 22-25 www.whosnext.comGermany Düsseldorf Boot January 22-30 www.boot.deSweden Stockholm Swesport January 23-24 www.kistamassan.comUSA Orlando PGA Merchandise Show January 27-29 www.pgashow.comUSA Denver SIA Snow Show January 27-30 www.snowsports.orgSwitzerland Zurich FESPO January 27-30 www.fespo.chDenmark Vejle Sportex January 29 - Feb 01 www.nord-fair.dkItaly Verona Golf Town February 05-07 www.golftown.itUSA Harrisburg Eastern Sports & Outdoor Show February 05-13 www.easternsportshow.comGermany Munich ISPO Winter February 06-09 www.ispo.comGermany Munich Sports Source Europe February 06-09 www.sports-source-europe.comUSA Las Vegas WSA Show February 07-09 www.wsashow.comCzech Republic Prague Golf World Prague February 10-13 www.golfworldprague.czGermany Cologne Rheingolf February 11-13 http://www.rheingolf-messe.de/USA Las Vegas Magic Marketplace February 14-16 www.magiconline.comGermany Hamburg Hanse Golf February 18-20 www.hansegolf.comJapan Tokyo Japan Golf Fair February 18-20 www.japangolffair.comCroatia Zagreb Zagreb Sport and Boat Show February 23-27 www.zv.hrKorea Seoul SPOEX Seoul Intern. Sports & Leisure Industry Show February 24-27 www.spoex.comGermany Essen Fahrrad Essen February 25-27 www.pedalus-messe.deRussia Moscow In Sports February www.in-sports.ru Czech Republic Prague Sport Prague & Sport Fashion February www.sportprague.cz Spain Madrid Fitness February www.ifema.es Russia Moscow Velo-Park February http://velo-park.ru/en Germany Essen Golf Essen February www.messe-essen.de Austria Salzburg OSFA February 27-March 1 www.mgc.atItaly Milan MIDO March 04-06 www.mido.itItaly Milan MICAM March 06-09 www.micamonline.comFinland Helsinki Go Expo March 11-13 www.finnexpo.fiGermany Nürnberg IWA March 11-14 www.iwa.infoFrance Lyon Sport-Achat March 14-16 www.sportair.frGermany Düsseldorf GDS - International Shoe and Leather Goods Events March 16-18 www.gds-online.comTaiwan Taipei Taipei Cycle Show March 16-19 www.taipeitradeshows.com.twFrance Paris Mondial Body Fitness March 18-20 www.vivelaforme.comFrance Paris Paris Golf Show March 20-22 www.expodience.frChina Beijing ISPO China March 23-25 www.ispochina.comSingapore Singapore Bike Asia March www.eicma.it Romania Bucharest Sport and Leisure Trade Show March www.exposport.ro Russia Moscow Sportshow March www.sports-show.ru Latvia Riga Recreation and Sport April 1-3 www.bt1.lvItaly Bolzano Prowinter April 13-15 www.fierabolzano.it/prowinter2010/Kazakhstan Almaty Sport Expo Central Asia April 20-22 www.sportexpo.kz/enTaiwan Taipei TAISPO Taipei International Sporting Goods Show April 27-30 http://www.taispo.com.tw/Germany Essen FIBO April www.fibo.de Moldova Chisinau Sports Show April http://en.sports.moldexpo.md Bulgaria Sofia Sport Expo/Hunting & Weapons, Fishing & Outdoor April 27 - May 01 www.bulgarreklama.com

China Beijing China Sport Show 2010 May 12-15 www.sportshow.com.cnItaly Rimini Riminiwellness May 12-15 www.riminiwellness.comSpain Valencia Sportsunlimited May 17-19 www.sportsunlimited.esItaly Riva del Garda Outdoordays May www.outdoordays.itFrance La Clusaz Snow Avant Première June www.sportair.frFrance Paris Bougez! June www.fifas.comGermany Berlin Bread & Butter (Streetwear & Urbanwear) July 06-08 www.breadandbutter.comGermany Friedrichshafen Outdoor July 14-17 www.outdoor-show.deGermany Munich Bike Expo July 21-24 www.bike-expo.comChina Nanjing Asia Outdoor Summit July 27-30 www.asian-outdoor.comUSA Salt Lake City Outdoor Retailer Market August 04-07 www.outdoorretailer.comPoland Kielce Sports Fairs Summit August 18-20 www.targikielce.plUSA San Diego Action Sports Retailer August 18-20 www.asrbiz.comDenmark Vejle Sportex August 20-23 www.nord-fair.dkAustria Salzburg OSFA Sport fair August http://www.brandboxx.eu/USA Las Vegas WSA Show August www.wsashow.comGermany Munich Golf Europe August 28-30 www.golf-europe.comGermany Friedrichshafen Eurobike August 31 - Sept 03 www.eurobike-exhibition.comGermany Cologne Spoga + Gafa September 04-06 www.spoga-koeln.comGermany Düsseldorf GDS - International Shoe and Leather Goods Events September 07-09 www.gds-online.comItaly Milan MICAM September 18-21 www.micamonline.comDubai Dubai Who’s next September 19-21 www.whosnext.comCzech Republic Brno Sport Life September 21-24 www.sport-life.czUSA Las Vegas Interbike September 22-24 www.interbike.comFrance Paris Salon de la glisse September www.salondelaglisse.frSlovakia Banska Bystrica Sport Linia - Snow Show September www.bbexpo.skSpain Irun-Henday Sportjam Pro Buying Days September www.spolik.comAustria Salzburg Bike and Trimm September www.brandboxx.eu/Brazil Sao Paulo Adventure Sports Fair September www.adventurefair.com.br/eng/United Kingdom Stoneleigh Park Outdoor Trade Show September www.outdoortradeshow.comSweden Jonkoping Elmia Park & Golf September www.elmia.seBelarus Minsk Sportexpo September www.belexpo.by/en/Franbce Paris Silmo September 29 - Oct 02 www.silmo.frBrazil Sao Paulo Salao Duas Rodas October 04-09 www.salaoduasrodas.com.brSpain Madrid Madridgolf October www.madridgolf.esGreece Athens Sports Show & Fashion October www.actionway.grGermany Berlin You October www.messe-berlin.deFinland Helsinki Skiexpo/Boardexpo October www.finnexpo.flChina Hongkong Sports Source Asia October www.hktdc.comSpain Irun Mendiexpo October http://mendiexpo.ficoba.orgIndia New Dehli Sports Goods & Physical Fitness October www.sportsgoodsexhibitionindia.comCanada Toronto PGA Golf Merchandise Show October www.ontariopgashow.caUzbekistan Tashkent World of Sport October www.ieguzexpo.comUnited Kingdom United Kingdom Metro Ski and Snowboard Show October www.metrosnow.co.ukDenmark Vejle PGA Golfmesse October www.pga.dkSpain Madrid Naturiva (Outdoor Sports & Activities Show) November 11-13 www.ifema.esHungary Budapest Snow - Show November 11-13 www.hoshow.huItaly Milan Eicma-Bicycle exhibition November www.eicma.itIndia New Dehli Asia Golf Industry Show November http://asiagolfindustryshow.comUnited Arab Emirates Dubai Sportex Middle East December www.sportexmiddleeast.comTurkey Istanbul Sports 2010 December www.sportfair.orgSingapore Singapore Sports & Fitness Expo December www.sportsfitnessexpo.com.sg

isPo winter sports source europe

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isPo china

country city event dates website country city event dates website

WFSGI naTIonaL / REGIonaL organizaTions

AMERICA SGMA – Sporting Goods Manufacturers Association8505 Fenton Street, Suite 211, Silver Spring, MD 20910 / USAPhone : +1 301.495.6321Fax : +1 301.495.6322E-mail : [email protected] Website : www.sgma.com

ASIASCCI – Sialkot Chamber of Commerce & IndustryMr. Nawaz Ahmad Toor, Secretary General,The Sialkot Chamber of Commerce & IndustryP.O.Box: 1870 / Shahrah-E-Aiwan-E-Sanat-O-Tijarat Road,Sialkot City. 51310 – PakistanPhone: +92 52 4261881-3 / +92 52 265895-97Fax: +92-52-4268835 / +92-52-4267919Email : [email protected]

SGEPC – Sports Goods Export Promotion CouncilSGEPC HeadquartersThe Sports Goods Export Promotion Council1-E/6 Swami Ram Tirth Nagar / New Delhi – 110055 / IndiaPhone : +91 11 23525695 / +91 11 23516183 Fax : + 91 11 23632147E-mail : [email protected]

SGEPC Regional Office201, Shakti Nagar, Jalandhar – 144001, Punjab / IndiaPhone : +91 181 2403734

kOSPA – korea Sporting Goods Industry AssociationYeouido- Dong 61-4 (Life Combi 505)Yeungdung po- Gu, Seoul / KoreaPhone : +82 – 2 - 786-7761~3Fax : +82- 2 – 786 – 7764E-mail : [email protected]

CSGF – China Sporting Goods Federation Tiyuguan Road 3, Chongwen DistrictBeijing 100763 / ChinaPhone : +86-10-87183963Fax : +86-10-67102689E-mail : [email protected] / [email protected]

TSMA – Taiwan Sporting Goods Manufacturers Association8 F., No. 22, Teh-Hwei Street Taipei City 10461 / TaiwanPhone : (886-2) 2594-1864 ext. 14 / 15 Fax : (886-2) 2591-9396E-mail : [email protected] ; www.taiwansports.net

JASPO – Association of Japan Sporting Goods Industries9TH Floor, Misaki Bldg., 28-93 Chome, Kanda Ogawa Machi Chiyoda KuTokyo 101-0052 / JapanPhone : +81-3-3219 2041 Fax : +81-3-3219 2043e-mail : [email protected]

EUROPEFESI - Federation of the European Sporting Goods Industry Rue Belliard 20 / B-1200 Brussels, BelgiumPhone : + 32 2 762 86 48 / Fax: + 32 2 771 87 46E-mail : [email protected] / www.fesi-sport.org

RASIE – Russian Association of Sports Industry EnterprisesBuild 3238, Dmitrovskoye shosse, 100Moscow, 123060 / RussiaPhone / Fax : + 495-981-53-48E-mail : [email protected]

OCEANIA Australian Sporting Goods Association (ASGA)767 Springvale RoadMulgrave Victoria 3170 / AustraliaPhone : + 61 3 9263 5394 Fax : + 61 3 9263 5294E-mail : [email protected]

WFSGI PRESEnTaTIon

Always a great day.

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Rise above conformity.

Triathlon / Terenzo Bozzone in Radar®

WFSGI Handbook 2011

Documents

Transcript of WFSGI Handbook 2011