WFP-ECHO Visibility WFP-ECHO Visibility ProjectProject

The Forgotten Refugees: A one-hour documentary film • Highlights the plight of Bhutanese Refugees in Nepal• Shows international agencies’ assistance to the refugees with the support of the European Union

Why a Documentary Why a Documentary Film?Film?

Reach wider Reach wider audience audience (European/Global)(European/Global)

Put WFP Put WFP programming & programming & ECHO support into a ECHO support into a current events current events contextcontext

Opportunity for Opportunity for post-project use of post-project use of the materialthe material

PreparationPreparation

Select location Select location

focal point/contract focal point/contract producerproducer

Hire production Hire production companycompany

Contract Contract

ProductionProduction

Field Trip (set up)Field Trip (set up)

Shoot/EditShoot/Edit

Final sign-offFinal sign-off

Final Product & “Extras”Final Product & “Extras” Film shown on BBC World Film shown on BBC World

Service ‘Modern Migrants’ Service ‘Modern Migrants’ series. Audience: +/- 210 series. Audience: +/- 210 millionmillion

8-minute piece on EuroNews8-minute piece on EuroNews Re-cut version on UNTV’s 21Re-cut version on UNTV’s 21stst

Century programmeCentury programme 2 three-minute web videos on 2 three-minute web videos on

WFP and ECHO’s websitesWFP and ECHO’s websites Re-broadcast by EBSRe-broadcast by EBS Shown at South Asia Film FestShown at South Asia Film Fest Panel discussions in 3 Panel discussions in 3

locations in Denmark and locations in Denmark and BrusselsBrussels

Shown in NepalShown in Nepal Photo galleries, BBC, WFP Photo galleries, BBC, WFP

webweb Further distribution plannedFurther distribution planned

Lessons LearnedLessons Learned Work with Work with

professionalsprofessionals Realistic expectations Realistic expectations

(not a corporate video). (not a corporate video). Respect editorial Respect editorial

independenceindependence Be aware of risksBe aware of risks Pre-visit/Pre-visit/

reconnaissance pays offreconnaissance pays off Can’t be done ‘in-Can’t be done ‘in-

house’house’

Final points Final points Potential exists with Potential exists with

other broadcastersother broadcasters It is time-consuming It is time-consuming

but worth it as it but worth it as it would cost much would cost much more to buy even more to buy even short adverts on the short adverts on the same channelssame channels

‘‘Repurposing’ makes Repurposing’ makes sensesense

Awareness-raising vs. Awareness-raising vs. donor mobilization?donor mobilization?