WFBOS 2012 Summit

SUMMIT AGENDA - September 14, 2012

SESSION 1

J E F F R E Y G I T O M E RWorld’s #1 Sales Presenter, Amazon.com #1 Bestsellers, New

York Times Bestsellers.

Why People Want To Be Fit, But Quit Before They Get There

During this WFBOS 2012 session, Jeffrey will explain to you the reality of joining a club – how it’s sold, why people buy, and why they quit.

WHAT YOU’LL LEARN1. The insights about exchanging selling skills for uncovering buying motives.2. The emotion of the decision.3. The difference between goals and intentions.

SESSION TIMELos Angeles Time – Fri, September 14, 2012 7.00am – 8.30amNew York Time – Fri, September 14, 2012 10.00am – 11.30amLondon Time – Fri, September 14, 2012 3.00pm – 4.30pmNew Delhi Time – Fri, September 14, 2012 7.30pm – 9.00pmBeijing Time – Fri, September 14, 2012 10.00pm – 11.30pmSydney Time – Sat, September 14, 2012 12.00am – 1.30am

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http://www.facebook.com/fitnessbusinesssummit

http://www.twitter.com/wfbos2012

http://www.youtube.com/wfbos

http://au.linkedin.com/in/wfbos2012

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ABOUT THE PRESENTERJeffrey Gitomer is one of the World’s top Sales guru’s, and when you read his achievements, you’ll understand why. All of his 11 books have been number one best sellers on Amazon.com, 4 have been New York Times bestsellers, and he’s in front of more than 4 million of readers every week through business journals and newspapers in the United States and Europe!

As well as being a top selling author, Jeffrey is a top rated presenter, being inducted into the USA’s Speaker Association’s Speaker Hall of Fame. He delivers over 100 presentations a year, and has customers such as Coco-Cola, BMW, AT&T Wireless, Wells Fargo Bank, IBM, The New York Post, and hundreds of others.

Jeffrey’s websites www.gitomer.com and www.trainone.com, get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers. Jeffrey Gitomer is your go to guru to improve your Sales results in your business!

Jeffrey’s books:

• The Sales Bible• Customer Satisfaction is Worthless Customer Loyalty is Priceless• The Little Red Book of Selling• The Little Red Book of Sales Answers• The Little Black Book of Connections• The Little Gold Book of YES! Attitude• The Little Green Book of Getting Your Way• The Little Platinum Book of Cha-Ching• The Little Teal Book of Trust• The Little Book of Leadership• Social BOOM!






TESTIMONIAL

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SESSION 2

R Y A N K E T C H U M7 Figure Fitness Business Owner and Coach

Creating a Fitness Business Machine: Using Systems To Build Your Fitness Business Empire

During this WFBOS 2012 session, Ryan will go into detail about the need for systems within a fitness business and why they are required for maximal growth. He’ll cover the entire process from generating leads, developing your marketing calendar, sales and how to manage your client base to make them feel as if they are the only client you have with a solid operations system behind you. Once you have some systems in place Ryan will discuss how to find great people to fill the roles needed and implement these systems in your fitness business, as well as the importance of great client management software and how it relates to your systems. To wrap up the session, Ryan will lay out a step-by-step action plan to creating your systems without feeling overwhelmed.

WHAT YOU’LL LEARN1. Learn the ‘stealth like’ systems are imperative to have in place for your fitness business success.2. Learn how to create these systems immediately, simply, and without the overwhelm.3. Learn the steps to bringing on a great team of professionals to help you run these systems to give you flexibility and lifestyle leverage.

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SESSION TIMELos Angeles Time – Fri, September 14, 2012 10.00am – 11.30amNew York Time – Fri, September 14, 2012 1.00pm – 2.30pmLondon Time – Fri, September 14, 2012 6.00pm – 7.30pmNew Delhi Time – Fri, September 14, 2012 10.30pm – 12.00amBeijing Time – Sat, September 15, 2012 1.00am – 2.30amSydney Time – Sat, September 15, 2012 3.00am – 4.30am

ABOUT THE PRESENTERRyan Ketchum has become the go-to guy for an area of business that is the Achilles heal for most, and that is – designing and building highly efficient, easy to follow and implement operating systems that have seen most peoples businesses reach new heights – not to mention his own 7 figure business. As Ryan continues to develop as a professional he realized his true passion and calling is to support other fitness business owners in their mission to grow a thriving business.

Ryan is the Vice President of Business Development for the Fitness Consulting Group Director of Franchise Support for the Athletic Revolution franchise. He is also the Team Leader for the Fitness Revolution franchise. Ryan has taken his practical experience in building a profitable and self-sustaining fitness business to help other coaches achieve the same success.






TESTIMONIAL

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SESSION 3

A M A N D A V O G E LInternational Writer and Social Media Expert for

Fitness Professionals.

WHAT YOU’LL LEARN1. Discover the underused tricks for boosting engagement, education and word of mouth on Twitter.2. Discover the little-known strategies for getting more engagement on Facebook.3. Identify the common mistakes people make on Facebook and Twitter and how to avoid them.4. Identify the marketing power and most successful marketing/communication strategies on Facebook.5. Determine when to use a Page, when to use a Group and when to use the new Subscribe feature. Name ways to promote Fan Page engagement and growth.6. Discover Facebook’s algorithm for determining which posts get the most “playback” in the news feed and how to use this formula to your advantage.

Facebook & Twitter Tips and Tricks

Successfully marketing your fitness business is all about being online—on Facebook, on blogs, and, yes, on Twitter, providing educational and entertaining content. If you’re stuck on just “old-fashioned” marketing modes like email, remember that your clients, members and prospects might prefer Facebook or wonder why you’re not on Twitter yet. In this session, you’ll discover tips and tricks for how to step up your fitness branding and marketing with the help of Facebook and Twitter.

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SESSION TIMELos Angeles Time – Fri, September 14, 2012 1.00pm – 2.30pmNew York Time – Fri, September 14, 2012 4.00pm – 5.30pmLondon Time – Fri, September 14, 2012 9.00pm – 10.30pmNew Delhi Time – Sat, September 15, 2012 1.30am – 3.00amBeijing Time – Sat, September 15, 2012 4.00am – 5.30amSydney Time – Sat, September 15, 2012 6.00am – 7.30am

ABOUT THE PRESENTERWhen it comes to written marketing you can’t go past Amanda Vogel for advice! Having built up a high profile fitness consulting and writing service, Amanda writes for popular national and international magazines such as, IDEA Fitness Journal, OXYGEN, Women’s Health and SELF. She also consults for several multinational brands for social media such as, BOSU and Fitness Industry Education. Amanda is widely sought after and is the hidden success story behind many successful Facebook Fan Pages, fitness pros who’ve received publicity or sold their articles for publication, and marketing strategies.






TESTIMONIAL

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SESSION 1

B R A D S H E P P A R DCo-Founder of Australia’s Largest Business Coaching

and Mentoring Programs for Personal Trainers.

How to Take the Sales out Of Selling and Convert More Leads Into Cold Hard Cash

Unfortunately for most Personal Trainers and business owners, simply hearing the word “sales” can uncover a bunch of nasty thoughts, feelings and emotions. In this WFBOS session, Brad will acknowledge these responses and reveal to you an action plan on how to deal with them.

Brad will start the session with addressing the concerns and fears that PT’s and business owners commonly have with sales, and provide a number of solutions and alternative suggestions on how to view these.

This WFBOS session will provide a deeper discussion on the whole purpose behind having a structured and proven sales system, and how this contributes to you being able to change the lives of a greater number of people.

When you attend this session, you will experience and learn the exact system that has produced millions of dollars of personal training revenue. Brad will also give you key take-away points that you can plug straight into your business to get instant results.

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WHAT YOU’LL LEARN

1. Explore the blockages and concerns that you have around the concept of sales (in speaking to thousands of PT’s, we have a very small percentage who initially indicate they like sales!)2. Unpack the process of how you can switch to become a Solution Provider as opposed to a salesperson, and the steps that you need to take.3. How to address and respond to the all-to-common question from a prospective client “How much do you charge?”4. Receive an action plan on how to structure a sales presentation, including the key questions that need to be asked and addressed.5. Five key components on what it takes to close the deal and guarantee you have a solid long-term client.

SESSION TIME

Los Angeles Time – Sun, September 16, 2012 7.00pm – 8.30pmNew York Time – Sun, September 16, 2012 10.00pm – 11.30pmLondon Time – Mon, September 17, 2012 3.00am – 4.30amNew Delhi Time – Mon, September 17, 2012 7.30am – 9.00amBeijing Time – Mon, September 17, 2012 10.00am – 11.30amSydney Time – Mon, September 17, 2012 12.00pm – 1.30pm





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ABOUT THE PRESENTER

Brad Sheppard is an icon in the Australian fitness industry and is known as one of the best and highest paid Personal Trainers, commanding $440 / session. Co-founder of Create PT Wealth – Australia’s largest Business Coaching and Mentoring program for Personal Trainers, Brad has taught thousands of Personal Trainers Internationally the methods on how to become Multi Six-Figure Personal Trainers. Brad is the co-author of the best-selling book “A Personal Trainers Guide To Wealth Creation” and has delivered over 100 live presentations at events including Filex, Network, PT Pro and the Create PT Wealth Summit. Brad is a highly sought after business and motivational speaker who is passionate about creating a more professional fitness industry, volunteering his time on the REPS council of Fitness Australia.







SESSION 1

B R I A N G R A S S OFounder of FTR Nation and Featured in The New York Times,

ESPN, ACE News and Men’s Health.

The Audacity of Success

In this WFBOS 2012 session, Brian is going to go deeper into his full 7 key principles that have been the secrets to his diverse and successful life. This unique presentation is the essence of Brian’s book which is set for release in the near future.

1. Sawubona2. Be a Nexus3. Be Authentic4. Follow the Kaizen Path5. Cultivate a Legacy6. Declare and Proclaim7. Be Audacious

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SESSION TIMELos Angeles Time – Mon, September 17, 2012 7.00am – 8.30amNew York Time – Mon, September 17, 2012 10.00am – 11.30amLondon Time – Mon, September 17, 2012 3.00pm – 4.30pmNew Delhi Time – Mon, September 17, 2012 7.30pm – 9.00pmBeijing Time – Mon, September 17, 2012 10.00pm – 11.30pmSydney Time – Tues, September 18, 2012 12.00am – 1.30am

WHAT YOU’LL LEARN1. Understanding the difference between establishing clients and creating a community… Why one is the career you’ve always wanted and the other is a way to make a living.2. The critical reality of ‘Why’ being more important than ‘How’ or ‘What’… And why every single one of your prospects feel the exact same way.3. Why ‘Marketing’ will earn you money, ‘Being the Best’ will earn you credibility, but ‘Cultivating a Legacy’ will earn you both.4. What the ‘Law of Unintended Consequences’ means as it relates to you being altruistic even though you are a for-profit company.





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ABOUT THE PRESENTERRetired at the age of 37, Brian Grasso has enjoyed a diverse and successful life. He is one of the most humble people you will ever meet given the huge achievements that follow him. As a former CEO for one of the largest and most internationally acclaimed organizations within the fitness and sport industry, Brian Grasso has been profiled in esteemed media centers such as Newsweek, the New York Times, ESPN, ABC News, Men’s Health and Web MD. Performance Coach to over 20,000 athletes worldwide including Olympic Gold Medalists, Brian is also the author of 3 internationally sold books, was a boxing and mixed martial arts competitor, and bodyguard for the rich and famous.

Brian now founds “FTR Nation” (FTR = Freethinking Renegade) and is intent on helping people understand that happiness, success and fulfillment can only be achieved when living a life based on finding one’s true purpose. Brian is truly a unique and special individual who has had a huge impact on the fitness industry.





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SESSION 2

J A S O N G R O S S M A NAustralasia’s #1 Fan Following of Health and

Fitness Professionals.

Mental Vitamins: Become an Athlete of the Mind!

Unlock the power of ‘your mind’ and uncover limiting beliefs and self-sabotaging habits that may be holding you back from achieving real success!

Join Jason Grossman on a journey of exploration to uncover the mysteries of your own mind and operating a successful fitness business. As with our clients if they have amazing nutrition and fitness programs it is rendered useless if the clients psychology is not in alignment with their desired outcome. it is the same with business, even the best marketing strategies will not work if your belief systems and values are not congruent with your business goals.

WHAT YOU’LL LEARN1. Understand why and how we all have ‘financial thermostat’.2. Discover what your ‘financial thermostat’ is.3. Discover what belief systems you need to propel your business into the next hemisphere – and how to do it!

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SESSION TIMELos Angeles Time – Mon, September 17, 2012 2.00pm – 3.30pmNew York Time – Mon, September 17, 2012 5.00pm – 6.30pmLondon Time – Mon, September 17, 2012 10.00pm – 11.30pmNew Delhi Time – Tues, September 18, 2012 2.30am – 4.00amBeijing Time – Tues, September 18, 2012 5.00am – 6.30amSydney Time – Tues, September 18, 2012 7.00am – 8.30am

ABOUT THE PRESENTERJason Grossman has been in the Health and Wellness industry for 12 years assisting thousands of people worldwide to achieve their specific goals in health and fitness, weight loss, business, personal achievement and a myriad of other key areas. Jason amazingly has the largest Fan following of Health and Fitness professionals in Australasia. His many Facebook groups constantly look to him for information and inspiration towards building a better business and personally developing themselves.

Mulitply ebook author, including the famous ‘how to grow a PT business in 6 months’, Jason spends much of his time helping people like yourself achieve their goals through 1 on1 coaching (the most effective way to achieve fast effective results) in Weight Loss, Life Style Coaching and Business Coaching for Fitness Professionals World Wide and has worked with Olympians, World Class elite athletes, Multi Millionaires, World record holders and has helped individuals lose as much as 100kgs.


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SESSION 3

M A R C E L D A A N E2012 Global HR Excellence Award for HR Leadership,

Founder of Movement Efficiency Training.

WHAT YOU’LL LEARN1. Develop key untapped potential hidden within the Neuroscience of Perception.2. Discover how to tap into your unconscious resilience to empower long-term business sustainability.3. Learn the essential inner warrior skills to stay motivated, and focused even when times are tough.4. Learn how to implement the PRIMAL Performance Model to help your business stay on track.

The Neuroscience of Fitness Entrepreneurship

Join Marcel in this WFBOS 2012 session as he explores crucial learning lessons from the numerous businesses he has started up. From failures to successes, Marcel will utilize real life experiences and will explore the neuro-scientific processes that enabled his failures as well as successes over the past 20 years. Explore with Marcel what key elements influenced those successes and failures that many entrepreneurs encounter throughout a career so you may be able to increase success potential for your business.

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SESSION TIMELos Angeles Time – Mon, September 17, 2012 7.00pm – 8.30pmNew York Time – Mon, September 17, 2012 10.00pm – 11.30pmLondon Time – Tues, September 18, 2012 3.00am – 4.30amNew Delhi Time – Tues, September 18, 2012 7.30am – 9.00amBeijing Time – Tues, September 18, 2012 10.00am – 11.30amSydney Time – Tues, September 18, 2012 12.00pm – 1.30pm

ABOUT THE PRESENTERMarcel Daane was the recipient of the 2012 Global HR Excellence Award in Leadership. His passion lies in the realm of maximizing cognitive and physical performance by using an integrated combination of Neuroscience, Exercise Physiology and Nutrition. As the founder and director of the M.E.T Method, a Transformational Coaching Method that utilizes Exercise Science, Performance Psychology and Nutrition to empower long-term behavior change and overall performance in all arenas of life, Marcel is known for his innovative ability to constantly stay ahead of the fitness curve.

Marcel owns numerous cutting edge performance based companies and educational programs around the world, has Post Graduate qualifications in the Neuroscience of Leadership, along with undergraduate degrees in Complementary Medicine and Applied Nutrition, in combination with numerous sports and fitness coaching qualifications. Marcel has twenty years of experience in sports, wellness, and cognitive performance coaching, as well as ten years in the military. This wealth of experience both academically and practically have enabled Marcel to developed a unique, integrated model of business coaching that is highly sought after in the sports, fitness and corporate arenas.






TESTIMONIAL

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SESSION 1

A L L - S T A R P A N E L I S TAndrew Boyle - Founder of the Australian Kettlebell League and

the Sydney Strength Academy.

Andrew Simons - Founder of Australia’s Largest Personal Training studio franchise, Vision Personal Training.

Carrie Kukuda - Founder of Get A Grip Total Fitness.

Chris Mohr - America’s Weight Loss Expert, Founder of Mohr Results.

World Fitness Business Breakthrough Session

During this WFBOS 2012 session, we will be interviewing some of the world’s top authorities in the fitness industry on the hottest questions, trends and topics that fitness business owners are facing right now in today’s current environment.

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SESSION TIMELos Angeles Time – Tues, September 18, 2012 4.00am – 5.30amNew York Time – Tues, September 18, 2012 7.00am – 8.30amLondon Time – Tues, September 18, 2012 12.00pm – 1.30pmNew Delhi Time – Tues, September 18, 2012 4.30pm – 6.00pmBeijing Time – Tues, September 18, 2012 7.00pm – 8.30pmSydney Time – Tues, September 18, 2012 9.00pm – 10.30pm



WHAT YOU’LL LEARNYou’ll get to interact in real time with these expert panelists, ask your burning questions as they relate to your fitness business, and be able to leverage off the combined wisdom of some of the world’s most highly successful fitness business owners.Interactive, Spontaneous and Fun – This ‘Not to be Missed’ session will be highly valuable and informative for Fitness Business owners of all levels.







SESSION 2

D U S T I N M A H E RFounder of one of America’s Largest Bootcamp

Fitness Programs.

WHAT YOU’LL LEARN1. How to create a media hit list.2. How to write a press release that gets picked up.3. How to follow up with the media.4. How to put on a great TV news segment.5. How to get back on TV.6. How to use the internet to magnify your press.7. What to say on camera to get people to take action.

Becoming A Local Fitness Celebrity: How To Attract Thousands Of Dollars Of Free Publicity

In this WFBOS 2012 session, Dustin will share with you his strategies on how he’s been able to get on close to 100 TV shows, countless radio programs, magazines and newspapers. He’ll also share with you how to use social media and websites to maximize your coverage, along with his thoughts on whether or not writing a book is a good idea. Plus, Dustin will share his tips on how to communicate with your clients so you get celebrity like status.

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SESSION TIMELos Angeles Time – Tues, September 18, 2012 9.00am – 10.30amNew York Time – Tues, September 18, 2012 12.00pm – 1.30pmLondon Time – Tues, September 18, 2012 5.00pm – 6.30pmNew Delhi Time – Tues, September 18, 2012 9.30pm – 11.00pmBeijing Time – Wed, September 19, 2012 12.00am – 1.30amSydney Time – Wed, September 19, 2012 2.00am – 3.30am

ABOUT THE PRESENTERFrom starting out from scratch just 5 years ago, Dustin Maher has built one of the largest bootcamp fitness programs in the USA. In this short space of time, Dustin now has 11 bootcamps locations, created 28 workout DVDs, authored a book, and started dozens of Fit Moms For Life satellite groups around the world. When it comes to getting media exposure for your fitness business Dustin is your go to guy!


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SESSION 3

PAT RIGSBY and NICK BERRYWorlds #1 Fastest Growing Fitness and Athletic Franchises,

#1 Bestselling Authors.

WHAT YOU’LL LEARN1. How to separate yourself from 99% of the other fitness solutions in the market today.2. The 4 Pillar system for fitness business growth.3. The must have components every fitness business needs.

Building Your Ultimate Fitness Business

7 Crucial Components To Building Your Ultimate Fitness Business.

In this WFBOS 2012 session, Pat and Nick discuss in detail all 7 of their crucial components to help you build your ultimate fitness business. You will discover the foundational components for business success, the secrets to marketing effectively, how to sell more training with less effort and the formula for growing a lucrative and sustainable business that provides both financial success and personal satisfaction.

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SESSION TIMELos Angeles Time – Tues, September 18, 2012 12.00pm – 1.30pmNew York Time – Tues, September 18, 2012 3.00pm – 4.30pmLondon Time – Tues, September 18, 2012 8.00pm – 9.30pmNew Delhi Time – Wed, September 19, 2012 12.30am – 2.00amBeijing Time – Wed, September 19, 2012 3.00am – 4.30amSydney Time – Wed, September 19, 2012 5.00am – 6.30am

ABOUT THE PRESENTERPat Rigsby and Nick Berry make a dynamic duo. Pat is an industry Icon and go-to guru for fitness business owners on all levels. He is a coach and mentor to multiple 6 and 7 figure business owners. Pat has co-created dozens of fitness businesses and owns at least a dozen as well. Nick is the brains behind some of the largest fitness brands in the world. A business maverick Nick has gone from one business to over a dozen and in doing so has played a key role in helping to build fitness businesses that transform thousands of fitness business owners lives world wide.

Pat Rigsby and Nick Berry together are the Co-Owners of several of the most successful brands in the fitness industry, including Fitness Consulting Group, The International Youth Conditioning Association, Resistance Band Training, Athletic Revolution & Fitness Revolution. They’ve both been #1 Bestselling Authors on multiple occasions, built Fitness Revolution and Athletic Revolution into the two fastest growing franchises in their respective markets with over 240 locations, and serve over 60,000 fitness professionals through their products, programs and newsletter.


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SESSION 1

R A N A S A I N ICo-Founder of the Worlds Largest Fitness Business Summit

WFBOS and Founder of PT Mastery.

WHAT YOU’LL LEARN1. “BELIEF REINVENTION”: How to Create 360o Thinking and SEE THE BIG PICTURE2. “Set Your FREQUENCY”…With Strategic Thinking and Entrepreneurial Execution3. “Culture Creators” and “Culture Cancers”: How to Fortify a Client-Retaining Culture

The Fitness Business Blueprint:Key Steps To A Fitness Business That Lasts

The 7 ‘Fit Biz’ Secrets to “Escaping the Technicians Trap” and Discovering your Entrepreneurial Excellence

In this WFBOS 2012 session, Rana will take you on a journey through what it takes to go from a fitness enthusiast starting out to a high-powered fitness entrepreneur. Rana says: “The PT industry isn’t the easy money-maker it used to be. The game has changed – there’s more competition* — lower sign up rates*? – high levels of client sales resistance*. It means there’s a NEW game to be played – and I know that ANY PT in this economy can earn 6 figures ¬easily, and STILL have free time – a flexible schedule – and a truly satisfying lifestyle.”

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SESSION TIMELos Angeles Time – Wed, September 19, 2012 4.00am – 5.30amNew York Time – Wed, September 19, 2012 7.00am – 8.30amLondon Time – Wed, September 19, 2012 12.00pm – 1.30pmNew Delhi Time – Wed, September 19, 2012 4.30pm – 6.00pmBeijing Time – Wed, September 19, 2012 7.00pm – 8.30pmSydney Time – Wed, September 19, 2012 9.00pm – 10.30pm


4. Mastering The 6 Intelligence Centres: How “Emotional Intelligence” Helps You To Crack IT and Milk IT5.”FIT” VS “FAT”: Active and Passive Sales and Marketing for Guaran-teed results6. “Hands Off Income”: How to Achieve Mind Expanding Profitability and Lifestyle Leverage7. Discover Your Hidden Money Multipliers and “Profit Pools”

PLUS…

• Breaking Out of The “Technician’s Trap”• Self-Replication for Business Lifestyle Leverage• The Secret Art of Lead Generation and Client Creation• Monetizing YOUR Fitness Knowledge and Passion• Your “Fast Track Freedom Formula”

ABOUT THE PRESENTERRana Saini is a self-made entrepreneur who has deep roots within the fitness industry. He built from scratch his own 6 figure PT Studio that performed over 380 sessions a week. Rana transferred his passion for business into PT Mastery an online resource for Personal Trainers who are starting out or looking for the edge in their fitness business. Rana now consults with global industry thought leaders and is the co-founding mastermind behind the largest online event of fitnessbusiness owners online – WFBOS: World Fitness Business Owners Summit which aims at uniting the global fitness community and supporting fitness business owners on all levels throughout the world.





TESTIMONIAL

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SESSION 2

L A U R E T T A S T A C ECEO of Fitness Australia, Australia’s #1 Health and

Fitness Industry Association.

Why And How ‘Quality’ Will Be An Important Driver Of Future Growth In The Fitness Industry

The establishment of quality systems is an important element of business success. A business with high service quality will meet customer needs whilst remaining economically competitive. Quality is very important for fitness industry businesses, and in particular, to understand their target market(s) and make every effort to meet and exceed their customer’s expectations. Equally important is ‘quality assurance’ which is the language of health professionals.

Increasingly, savvy operators in the fitness industry will become systematically integrated within the health sector, opening up new markets for the industry. Therefore, it will be vital for the fitness industry to demonstrate an understanding and application of quality systems in their professional and business practices as this will be the expectation of their colleagues in the health system. Ultimately, this will lead to greater market penetration by the fitness industry and the rewarding outcome of being part of the preventative health agenda and helping millions of people to improve their quality of life and avoid chronic disease.

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SESSION TIMELos Angeles Time – Wed, September 19, 2012 6.00pm – 7.30pmNew York Time – Wed, September 19, 2012 9.00pm – 10.30pmLondon Time – Thurs, September 20, 2012 2.00am – 3.30amNew Delhi Time – Thurs, September 20, 2012 6.30am – 8.00amBeijing Time – Thurs, September 20, 2012 9.00am – 10.30amSydney Time – Thurs, September 20, 2012 11.00am – 12.30am

ABOUT THE PRESENTERLauretta Stace is a leading advocate for the health and fitness industry in Australia. Since becoming the CEO of Fitness Australia in 2006, Lauretta has embarked upon a systematic and strategic journey to raise the profile of the fitness industry, to integrate the industry within the health sector and to ensure that the industry is recognised for its important role in helping millions of people to improve their health and wellbeing through regular exercise and other lifestyle interventions. In doing so, Lauretta has transformed Fitness Australia from being a small, fragmented industry body into a leading industry association with over 26,000 customers, multiple external stakeholder connections, and a strong profile within government and the media. Lauretta has held leadership roles in both the not-for-profit and private sectors for over 20 years in health-related businesses.


WHAT YOU’LL LEARN1. An understanding of quality systems and how they apply directly to YOUR fitness businesses.2. A breakdown of why quality systems are important to fitness industry businesses and professional practice.3. An actual quality system and frame work that applies to your fitness business for future growth, expansion and quality management.4. Key insights into how to develop and practically implement quality systems, regardless of your business size and resource base.





TESTIMONIAL

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SESSION 1

H O L L Y R I G S B Y America’s #1 Busy Mom Fat Loss Expert.

Relationship Marketing: How to Build Your Tribe

Holly Rigsby has become the most trusted Mom’s Fitness Expert on the planet. She’s sold thousands of copies of her Fit Yummy Mommy e-book, built incredible followings on twitter and in her own social network, developed a successful membership site and a private coaching club – all while never focus-ing on selling or marketing.

The secret to Holly’s success centers around her unique approach to ‘marketing.’ Holly has developed an approach to relationship building that has caused members of her ‘tribe’ to travel several hours to have dinner with her, have local Fit Yummy Mommy Meet Ups and refer to themselves as Fit Yummy Mommies.

For the first time ever in this WFBOS 2012 session, Holly is going to share with you how she’s created her own worldwide following and how you can too.

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SESSION TIMELos Angeles Time – Thurs, September 20, 2012 7.00am – 8.30amNew York Time – Thurs, September 20, 2012 10.00am – 11.30amLondon Time – Thurs, September 20, 2012 3.00pm – 4.30pmNew Delhi Time – Thurs, September 20, 2012 7.30pm – 9.00pmBeijing Time – Thurs, September 20, 2012 10.00pm – 11.30pmSydney Time – Fri, September 21, 2012 12.00am – 1.30am


WHAT YOU’LL LEARN1. Holly’s strategy for turning prospects into Raving Fans instead of just customers.2. The approach she’s used to create such a strong culture that her network immediately accepts or rejects other programs and products based on her feedback.3. How she turned her offline training success into an online empire based on the premise of simply ‘helping more moms’.4. The secrets to becoming your prospects’ friend and most trusted expert.

Holly has parlayed her relationship marketing into being seen in USA Today, Women’s Health and a tightly niched six-figure business – and she’s going to show you how you can do the same.





ABOUT THE PRESENTERHolly Rigsby is considered America’s #1 Busy Mom Fat Loss Expert. She is an ACE certified personal trainer, as well as the author of “Fit Yummy Mommy: 16 Week Lifestyle System for Busy Moms”. She is the Founder of ClubFYM.com, a support community where Moms can get connected, feel supported and successfully transform their bodies and their lives. Holly is also a contributor to the uber successful streamfit.com – an online workout streaming platform for those on the run. She has created an unbelievable following of fans who absolutely live and breathe everything she does. Holly’s client retention is unrivaled and her ability to build a tribe and sustain it is second to none. She does all this whilst succeeding at the most important job of all – being a fulltime Mom!

REGISTER HERE

TESTIMONIAL









SESSION 2

G R E G J U S T I C EWorld Leading Authority in Corporate Wellness Programs,

Founder of Corporate Boot Camp System.

WHAT YOU’LL LEARN1. How you can get your foot in the door with businesses of all sizes.2. What businesses need to hear and see from you to consider your proposal.3. How to make corporate fitness camps high profit and low hassle.

Making a Case for Corporate Fitness

Greg will share with you how corporate fitness is still a wide open market. During his WFBOS 2012 session, Greg will give you a plan of action as you enter this exciting industry.

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SESSION TIMELos Angeles Time – Thurs, September 20, 2012 10.00am – 11.30amNew York Time – Thurs, September 20, 2012 1.00pm – 2.30pmLondon Time – Thurs, September 20, 2012 6.00pm – 7.30pmNew Delhi Time – Thurs, September 20, 2012 10.30pm – 12.00amBeijing Time – Fri, September 21, 2012 1.00am – 2.30amSydney Time – Fri, September 21, 2012 3.00am – 4.30am


ABOUT THE PRESENTERGreg Justice owner of AYC Health & Fitness, Kansas City’s Original Personal Training Center, holds the record for training over 46,000 one on one Personal Training clients. Greg has become an industry Icon. He is an international best selling author, speaker and fitness entrepreneur and his secret talent and expertise is ‘Corporate Programs’ where he has literally helped Fitness Professionals add an easy 5 to 6 figures to their bottom line!

Greg has been featured on the cover of Personal Fitness Professional magazine and was named the first President of the Association of Professional Personal Trainers. He mentors and instructs interested in Personal Training and Corporate Wellness through his Coaching Programs and Corporate Boot Camp System class, which spans nine countries, 45 states and 6 Canadian provinces.

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SESSION 3

C A B E L M c E L D E R R Y7 Figure Studio Owner

Advertising vs Marketing and Predictable Marketing Strategies

Are you advertising or marketing? Do your campaigns provide predictable outcomes when it comes to lead generation, sales and referrals? How would you like an easy and logical plan for generating any number of leads and new clients each month? This hands on WFBOS 2012 session will walk you through the process Cabel used to set and meet growth targets of 5-10% MONTHLY in his 7 figure studio.

WHAT YOU’LL LEARN1. Understand how-to create effective campaigns.2. Discover why the money you’re spending on current campaigns is likely being wasted.3. Walk away with a myriad of easy-to-do ideas that create predictable outcomes including some that could be applied in the next 60 minutes.

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SESSION TIMELos Angeles Time – Thurs, September 20, 2012 1.00pm – 2.30pmNew York Time – Thurs, September 20, 2012 4.00pm – 5.30pmLondon Time – Thurs, September 20, 2012 9.00pm – 10.30pmNew Delhi Time – Fri, September 21, 2012 1.30am – 3.00amBeijing Time – Fri, September 21, 2012 4.00am – 5.30amSydney Time – Fri, September 21, 2012 6.00am – 7.30am

ABOUT THE PRESENTERAfter struggling for 8 years as a Personal Trainer, Cabel McElderry challenged the typical gym setup and created quite a reputation for himself. His 7 figure studio now 5 years old has won multiple awards for business excellence. Cabel has been recognized as one of the top 100 fitness entrepreneurs in North America and is currently one of 50 nominee’s for Optimum Nutrition’s Canadian Trainer of the Year. He now mentors fitness professionals worldwide in an effort to help them achieve similar or better results than his own. Cabel’s advice and writing can be found amougst some of the biggest blogs online and he is constantly called upon to offer his advice and strategies at the largest fitness events worldwide including WFBOS.






TESTIMONIAL

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SESSION 1

M I C H A E L H A D D I NFounder of Haddins Fitness, UAE’s #1 Health and

Fitness Company.

Building Aggressive Strength: Building Your Fitness Philosophy

The Arabic culture is extremely complex one and can be a very challenging part of the world to do business. Set against an indigenous population with a health disposition to be sedentary at the best of times, success in the fitness industry is something not to be taken for granted. How can you enter the Arab market quickly, efficiently and ensure financial viability from the outset? Sounds impossible!!!!!

In 2 short years, Haddins has had and continues to have contracts with The Royal Family, UNICEF, Numerous Local Government and Other Multinational Corporations, has opened their first 544sq meter Functional Training Centre and now conducts one of the most respected Youth Sports Programs in the UAE.

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WHAT YOU’LL LEARN1. The 5 Steps to Michael used to build a million dollar company in 24 months (including his business plan).2. 2 x successful programs Michael used to maintain his constant revenue streams (Haddins Business Boost Program and the Haddins primal Fitness Program).3. The importance of researching the market and understanding the culture.4. How to create exposure through media, networking, branding and FREE stuff.5. The secrets to quickly creating sustainable cash flows.6. How to develop local and international partnerships to add value and credibility to your brand.7. Discover the number 1 reason for success in the Arab market.

SESSION TIMELos Angeles Time – Thurs, September 20, 2012 10.00pm – 11.30pmNew York Time – Fri, September 21, 2012 1.00am – 2.30amLondon Time – Fri, September 21, 2012 6.00am – 7.30amNew Delhi Time – Fri, September 21, 2012 10.30am – 12.00pmBeijing Time – Fri, September 21, 2012 1.00pm – 2.30pmSydney Time – Fri, September 21, 2012 3.00pm – 4.30am





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ABOUT THE PRESENTERMichael Haddin, originally from Sydney Australia, now resides in the Middle East where his million dollar business, Haddins Fitness, is UAE’s #1 premier health and fitness companies. Haddins specializes in Children’s Wellness Programs, Corporate Wellness Programs, General Population Programs and High Performance Sports Conditioning.

With a client list that boasts a number of top corporate executives, leading government organizations, TV personalities and royalty, as well as elite athletes in cricket, tennis and football, Michaels reputation has now spread worldwide and his services are in high demand. Michael features weekly in UAE newspapers and magazines, and has successfully designed and implemented school health programs for the Abu Dhabi Royal Family and UNICEF. He has contracts with several key government organizations. Michael is approached weekly for advice from individuals and companies seeking advice on health and fitness related issues. Michael is a massive advocate for practicing what he preaches. He is not an extremist but a realist, whose philosophy for health is more about creating sustainable lifelong changes rather then the usual crash and bash approach used by many.





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SESSION 2

S T E V E J E N S E N World’s #1 Fitness Sales and Communication Expert.

Make Every Call Count & Double or Triple Your Sales

When a prospect arrives are your Business at a pre arranged meeting they are approximately 80% sold. So one of the easiest ways to increase sales is to See More People and watch the magic happen.

Stop wasting thousands of dollars each year on failed marketing campaigns and make every call count. In this WFBOS 2012 session you’ll learn how to reduce call reluctance and ensure you have the skills to make the most of this under utilized income tool (The Phone). Discover how to use the phone to make outgoing calls effectively and take back to your Business a list of the different types of telephone prospecting strategies that will increase the number appointments you have each day. Increase the number appointments and reduce your cost per lead and increase your closing rates. Too good be true? Happy To Say, No It’s Not! Create a positive experience over the phone and insure that each prospect that books to see you has a compelling reason to meet you could double or triple your sales.

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WHAT YOU’LL LEARN1. Learn how to stop wasting thousands of dollars each year on failed marketing campaigns and make every call count.2. Learn how to reduce call reluctance and ensure you have the skills to make the most of this under utilized income tool (The Phone).3. Discover how to use the phone to make outgoing calls effectively.4. Take back to your Business a list of the different types of telephone prospecting strategies that will increase the number appointments you have each day.5. Discover telephone skills that will help you increase the number appointments that show and reduce your cost per lead and increase your closing rates.

SESSION TIMELos Angeles Time – Fri, September 21, 2012 4.00am – 5.30amNew York Time – Fri, September 21, 2012 7.00am – 8.30amLondon Time – Fri, September 21, 2012 12.00pm – 1.30pmNew Delhi Time – Sat, September 22, 2012 4.30pm – 6.00pmBeijing Time – Sat, September 22, 2012 7.00pm – 8.30pmSydney Time – Sat, September 22, 2012 9.00pm – 10.30pm






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ABOUT THE PRESENTERFrom being the CEO of a large chain of health clubs in the 80’s and early 90’s Steve Jensen is now the CEO and Founder of Impact Training Corporation – one of the World’s Leading Sales training and consulting companies.

Steve is a much sought after International presenter in the fields of sales, sales management, the art of communication and also in presenting techniques and public speaking. He was voted the best presenter in sales and sale management in the South American leisure convention and also in China and Norway over the years, and was awarded Presenter of the year in Australia 2009 for the Filex Convention, and has presented at the 2011 Global Les Mills Summit and IHRSA Convention in Los Angeles, USA.

Steve is also a master practitioner and trainer of NLP, a graduate of Tom Hopkins academy of Sales Excellence and Certified DISC TM Presenter. He is the creator and Master presenter of one of Austral-asia’s most popular 2 day Public Speaking and Presentation Mastery courses that teaches presenters how to reduce nerves and increase their confidence and deliver dynamic presentations that has their audiences coming back for more!








SESSION 3

TAMMY PETERSON and PETE BASSELFounders of the American Academy of Health and Fitness

(AAHF).

Create a Niche! Know! Train! Retain!

If you joined Tammy and Pete in their pre-Summit session, you discovered that as a club owner, club manager, fitness director or fitness professional running your own training business; you must differentiate your organization and services to prosper. Once again Tammy and Pete will share what they believe to be the state of the industry and business model “trending” that you need to be aware of.

In this WFBOS 2012 session Tammy and Pete will identify for you the contacts, information and resources you will need to successfully identify and cater to a niche market. While there are many different niches that you might want to consider, Tammy and Pete will share with you why a certain niche could be the best choice for you. In addition to the “why”, in this session, Tammy and Pete will also give you the “how to”. Let them show you how to identify — and go after — your very own lucrative niche market!

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WHAT YOU’LL LEARN1. Discover the club success statistics and the survival rate collected by the American Academy of Health and Fitness.2. Why most privately owned clubs cannot afford to fall into the low cost membership trap if they want to succeed and what you must be doing, and doing well, to survive and flourish in a sluggish economy and competitive market.3. How to analyze and identify the best niche market – for your location and type of facility – to increase membership, retention, and ancillary revenue.4. How to move past the hype and gimmicks and separate from the crowd – not just “talk the talk,” but also “walk the walk.”5. Take home a “road map” providing access to key contacts, information and resources that will allow you to not only attract your niche population, but keep these members and clients engaged, satisfied and loyal.

SESSION TIMELos Angeles Time – Fri, September 21, 2012 1.30pm – 3.00pmNew York Time – Fri, September 21, 2012 4.30pm – 6.00pmLondon Time – Fri, September 21, 2012 9.30pm – 11.00pmNew Delhi Time – Sat, September 22, 2012 2.00am – 3.30amBeijing Time – Sat, September 22, 2012 4.30am – 6.00amSydney Time – Sat, September 22, 2012 6.30am – 8.00am






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ABOUT THE PRESENTERTammy Peterson is the Founder and Managing Partner of American Academy of Health and Fitness (AAHF). Tammy has authored two books on older adult fitness, as well as written articles for Club Busi-ness for Entrepreneurs, Personal Fitness Professional, Fitness Busi-ness Pro, American Fitness and OnSite Fitness.

Pete Bazzel is a Partner of AAHF, and Editor‐in‐Chief of Health and Wellness Across the Gamut of Life. Pete served in the military, retiring as a Colonel; then led the Washington, D.C. regional growth of Town Sports International from 3 to 17 fitness clubs; prior to assuming his current position. Pete is an American Council on Exercise Certified Per-sonal Trainer and a World Tae Kwon Do Federation Black Belt.

Together, Tammy and Pete manage the AAHF whose overall mission is to instill quality of life through the gamut of aging. They have co-created ten continuing education courses for certified personal and athletic trainers, and provide advanced training and continuing education for certified personal trainers, athletic trainers and certified nurse aides committed to conducting safe and effective programs. Certified health and fitness professionals will find the AAHF to be a valuable resource that provides access to specialty certifications and continuing education training programs, tools from other industry experts, industry news, and links to an extensive list of resources.









SESSION 1

V I C T O R P O P O VOne of the World’s #1 Sports Physiotherapists.

Uncovering Rehabilitation’s Untapped Earning Potential In Your Fitness Business.

The development of rehab-focused fitness businesses is a growing global trend, with more fitness venues catering for both training and rehabilitation. In this WFBOS 2012 session, Victor will share with you his invaluable knowledge and expertise about how to successfully integrate a rehab business into your fitness business. He’ll share with you what sort of training you need, along with the referral systems, equipment and marketing that you’ll need to easily and successfully make the integration.

WHAT YOU’LL LEARN1. How to get your clients seeing you as the ‘expert’.2. Discover the different types of referral streams.3. Get exposed to different equipment that will put you ahead of your competition.4. Access the marketing systems you’ll need to successfully make the integration.5. Discover specific tools for rehab that also apply to fitness.

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SESSION TIMELos Angeles Time – Sun, September 23, 2012 2.00pm – 3.30pmNew York Time – Sun, September 23, 2012 5.00pm – 6.30pmLondon Time – Sun, September 23, 2012 10.00pm – 11.30pmNew Delhi Time – Mon, September 24, 2012 2.30am – 4.00amBeijing Time – Mon, September 24, 2012 5.00am – 6.30amSydney Time – Mon, September 24, 2012 7.00am – 8.30am

ABOUT THE PRESENTERVictor is a highly renowned Sports Physiotherapist with over 20 years of ‘hands on’ industry experience. He has worked at the Australian Institute of Sport and at 3 Olympic games as a physiotherapist with the Australian Olympic team, and currently consults to international sporting organisations such as the UK Swimming and the Russian Cycling Federation. His experience is highly sought after with clients such as World and Olympic champions, Australian Cricket Vice-Captain Shane Watson, and elite road cyclist Robbie McEwan, along with premier winning teams including the AFC Brisbane Lions and various Tour de France teams.





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Victor’s experience in establishing successful Sports Medicine practices with close links to sporting venues, as well as his recent involvement as a Director of Altitude Technology Solutions – a global provider of simulated altitude training equipment to the fitness industry – give him a great understanding of the business of rehabilitation. The sports rehabilitation and the fitness industries are closely linked, and more venues catering for both training and rehabilitation are springing up globally. The development of rehab-focused PT businesses is also a growing trend, and Victor can give valuable insight into how best to integrate fitness and rehab focuses into a current business.





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SESSION 1

S E L I N A S C O B L E Olympian and Co-Founder of the World’s Largest

Online Fitness Business Summit WFBOS and Founder of The Small Business Masterminds.

WHAT YOU’LL LEARN

1. Why it’s crucial to ‘Remove Plan B’.2. Learn to Sit in the Fear.3. The Importance of Trusting Other Despite What ‘You Know’.4. How to ‘Shift Your Thinking’.5. The Importance of ‘Possibility Thinking’.6. Why You Should NOT Set Goals.7. Moment-to-Moment Focus.8. How to Find ‘Maximum Leverage’ in your Fitness Business.9. Aloneness Principle.

The Top 9 Performance Secrets of Olympians and Millionaires –For Fitness Business Owners

How do you bounce back after adversity? What are the keys to becoming an Olympian? What are the principles to creating your own 7-figure fitness business? During this WFBOS 2012 session, Selina Scoble is going to teach you “The Olympian Mindset” and how you can bring that into your fitness business to increase your profits faster and easier than ever before.

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ABOUT THE PRESENTER

Selina Scoble and has the rare distinction of being an Olympian and coach to the top business coaches across Australia and the World. She is an avid entrepreneur owning 5 businesses over the past 10 years and knows what it takes to consistently perform at a high level in both business and the sporting arena. She also knows how to preserver, even through the most challenging times when most would give up. Just 18 months ago – after losing her home and everything in it including her home office in the devastating Brisbane floods. – against all odds, Selina launched a new business and took it to 6 figures in just 6 months.

Selina now teaches “The Performance Secrets of Olympians and Millionaires” to help business owners grow their businesses, which is a proven blueprint for increasing your personal and business success faster and easier than ever before, no matter what your circumstances.


SESSION TIMELos Angeles Time – Mon, September 24, 2012 4.00am – 5.30amNew York Time – Mon, September 24, 2012 7.00am – 8.30amLondon Time – Mon, September 24, 2012 12.00pm – 1.30pmNew Delhi Time – Mon, September 24, 2012 4.30pm – 6.00pmBeijing Time – Mon, September 24, 2012 7.00pm – 8.30pmSydney Time – Mon, September 24, 2012 9.00pm – 10.30pm





TESTIMONIAL

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SESSION 2

D R. J O H N B E R A R D IPresident of the World’s Largest Online Nutrition

Coaching Company, Precision Nutrition.

Creating a Fitness Business Machine:Strategies for Attracting New Clients, Better Retention, and More Referrals

So, you’re a great trainer: You’ve got an exercise science degree, more training certifications than you can fit on the office wall, and you’ve spent a small fortune on continuing education with the top professionals in the field. So why aren’t new clients blowing up your phone, current clients filling every appointment slot, and long-time clients singing your praises to everyone they meet? Why, with all your expertise, can’t clients tell the difference between you and everyone else in your market?

Perhaps you’re too one-dimensional. Maybe your exclusive focus on physiology may be leading you to ignore psychology; and that’s where your competitors are gaining an edge.

In this WFBOS 2012 session, Dr. John Berardi, will share with you his 6 key psychological principles for attracting new clients, retaining current ones, and getting more referral business.

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SESSION TIMELos Angeles Time – Mon, September 24, 2012 7.00am – 8.30amNew York Time – Mon, September 24, 2012 10.00am – 11.30amLondon Time – Mon, September 24, 2012 3.00pm – 4.30pmNew Delhi Time – Mon, September 24, 2012 7.30pm – 9.00pmBeijing Time – Mon, September 24, 2012 10.00pm – 11.30pmSydney Time – Tues, September 25, 2012 12.00am – 1.30am


1. Some lesser-skilled fitness pros do better than more highly qualified pros.2. According to experts, it’s because of their mastery of influence/persuasion.3. Like it or not, prospective clients are always evaluating you subconsciously.4. If you want to excel in the fitness (or any) business you have to understand how and why.5. There are 6 basic principles of influence that include:• Reciprocity• Consistency and Congruency• Social Proof• Authority• Affiliation and Liking• Scarcity

6. Master these within the fitness context and you’ll enjoy the following:• More new clients• Better retention of current clients• Better results with current clients• More referrals

WHAT YOU’LL LEARN





TESTIMONIAL

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ABOUT THE PRESENTER

Dr John Berardi is the President and Chief Science Officer of the worlds largest online nutrition coaching company – Precision Nutrition. Over the last 5 years, he and his team have coached an amazing 10,000 clients and helped them achieve over 180,000 pounds of weight lost. Their goal is to coach 1,000,000 clients online by the year 2017.

Dr Berardi has also authored the world’s fastest growing nutrition certification program for fitness professionals – The Precision Nutrition Certification. He and his team have taken this program and grown it to a community of over 50,000 clients in 100 countries.






SESSION 3

D R. J O H N T I C K E L LRated “Top 10 Presenter” in the World by the International

Young Presidents Organisation.

WHAT YOU’LL LEARN1. How to perform under pressure.2. Understand the downside and upside of taking risks.

The Nine Secrets of Winning in Business and in Life

Get ready to be enlightened with Dr Tickell’s 9 Secrets of Winning in Business and in Life that have brought a collection of the greatest and most successful business people and sports people to The Top.

Dr Tickell has spent the last three decades relating to and being with the likes of Donald Trump, Richard Branson, Rich Dad, Poor Dad, Edward de Bono, speaking alongside them at Conventions, along with the Presidents of the USA and USSR. He has co-authored a book with the greatest golfer of all time, Jack Nicklaus.

In this WFBOS 2012 session, you’ll discover the passion and inspiration to help you put into practice the necessary components to become a Champion and win in Business and in Life.

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SESSION TIMELos Angeles Time – Mon, September 24, 2012 2.00pm – 3.30pmNew York Time – Mon, September 24, 2012 5.00pm – 6.30pmLondon Time – Mon, September 24, 2012 10.00pm – 11.30pmNew Delhi Time – Tues, September 25, 2012 2.30am – 4.00amBeijing Time – Tues, September 25, 2012 5.00am – 6.30amSydney Time – Tues, September 25, 2012 7.00am – 8.30am

ABOUT THE PRESENTERAs an international speaker, bestselling author and television personality, Dr Tickell has spent the last 25 years researching the health, well-being and longevity patterns of people around the world. He is an amazing coach and mentor, and on a personal note, Dr John has survived brain cancer.

He has been rated as a ‘Top 10 Presenter” in the World by the International Young Presidents Organisation (YPO) in 27 countries worldwide. Dr Tickell has worked with Celebrities worldwide such as Lance Armstrong, Greg Norman, Richard Branson, Lisa Curry, John Newcombe, Anthony Robbins, Donald Trump, Stephen Covey, General Norman Schwarzkopf … and has presented on the stage with Presidents of the USA and the USSR. Not to mention that Dr Tickell has also co-authored a multi million best-seller “Golf and Life” with the greatest golfer of all time, Jack Nicklaus.


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3. Why and how mediocrity breeds comfort.4. What is Plan B?5. The importance of family first.





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SESSION 1

R Y A N L E EWorld’s #1 Fitness Marketer, Bestselling Author,

Speaker and Success Coach.

WHAT YOU’LL LEARN1. How to build a full-fledged fitness empire.2. The #1 secret to creating thousands of raving fans ready to snatch up your products and services.3. How to dominate your market… no matter how crowded it is.4. How to become the go-to person in your area – and none of your competitors are doing it.5. The truth about going from 5-figures to 6, 7 and even 8 figures!

Secrets Of An 8 Figure Fitness Entrepreneur

Forget the hype – in this WFBOS 2012 session Ryan will give you the TRUTH on how to build a rock-solid (and profitable) fitness empire. This is the first time these top-secret methods have ever been revealed!

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ABOUT THE PRESENTERRyan Lee is frequently called the “godfather of fitness marketing” and widely considered the most influential person in fitness, having helped thousands of people build successful 6 and even 7 figure fitness businesses and create great product. His list of students are a virtual “who’s who” of the fitness industry. As a best-selling author and co-founder of Prograde Nutrition, Ryan has been featured on the front page of the Wall Street Journal, Entrepreneur, Million Blueprints magazine and hundreds of more media outlets.

He currently reaches over 250,000 people everyday with his popular free blog at www.ryanlee.com. Although Ryan no longer targets the sports and fitness industry specifically his legacy can still be felt. If you are wanting to learn how to market and build a business Ryan will make you the Entrepreneur you’ve always wanted to be at this years World Fitness Business Owners Summit.


SESSION TIMELos Angeles Time – Tues, September 25, 2012 6.00am – 7.30amNew York Time – Tues, September 25, 2012 9.00am – 10.30amLondon Time – Tues, September 25, 2012 2.00pm – 3.30pmNew Delhi Time – Tues, September 25, 2012 6.30pm – 8.00pmBeijing Time – Tues, September 25, 2012 9.00pm – 10.30pmSydney Time – Tues, September 25, 2012 11.00pm – 12.30am





TESTIMONIAL

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SESSION 2

B E N G R E E N F I E L DVoted #1 Web’s Top Source for Fitness Tips.

WHAT YOU’LL LEARN

1. Discover Ben’s secrets and techniques on how to make at least six figures a year in your fitness business through using:

• Face-to-Face Personal Training• Physician Referral Systems• Online Training• Web Marketing• Outsourcing• Supplements & Nutrition• Book & Product Sales

Become A Six Figure Superhuman Coach

Ben is going to share with you his secrets and techniques he has used to create multiple income streams, produce your own products, market with speed and automation, and make at least six figures a year in your fitness business.

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SESSION TIME

Los Angeles Time – Tues, September 25, 2012 1.30pm – 3.00pmNew York Time – Tues, September 25, 2012 4.30pm – 6.00pmLondon Time – Tues, September 25, 2012 9.30pm – 11.00pmNew Delhi Time – Wed, September 26, 2012 2.00am – 3.30amBeijing Time – Wed, September 26, 2012 4.30am – 6.00amSydney Time – Wed, September 26, 2012 6.30am – 8.00am

ABOUT THE PRESENTER

Ben is another guy who is totally dominating it in the fitness industry as one of the trusted sources worldwide for people to learn how to use the most efficient techniques possible to transform their bodies, achieve their physical goals and become superhuman. Ben travels the world doing what he does best. He is highly sought after from advisory boards, coaching programs, to being a guest writer for some of the leading magazines. Not to mention, he hosts one of the top ranked fitness podcasts in iTunes.


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SESSION 3

K E N B A L D W I NExecutive Director of NPI, America’s #1 Posture &

Body Alignment Educational Programs and Solutions.

A Postural Analysis For Your Business Growth And Development

An injured client is lost income and in this WFBOS 2012 session, Ken will teach you how to establish a professional approach based-business model in your health/fitness facility or network of clubs. The benefits of a Professionalized Systemized Program will lead to a greater membership base, retention of current members, and an increase in personal training revenue. You will learn how to establish this Business Model into a facility using the a structured posture assessment/corrective exercise program, along with marketing/administration materials, staff training/education, and an introductory business plan to initiate an award winning professional posture program. Jam packed with revenue increasing strategies, creating referral programs and standing out as the go to professional in your local community.

• Client Retention strategies• Professional Systems and referral programs• Increasing revenue• Leadership – Develop a Professional profile in your local community• Procedures and professionalism

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SESSION TIMELos Angeles Time – Tues, September 25, 2012 4.00pm – 5.30pmNew York Time – Tues, September 25, 2012 7.00pm – 8.30pmLondon Time – Wed, September 26, 2012 12.00am – 1.30amNew Delhi Time – Wed, September 26, 2012 4.30am – 6.00amBeijing Time – Wed, September 26, 2012 7.00am – 8.30amSydney Time – Wed, September 26, 2012 9.00am – 10.30am


1. Discover procedures to implement essential key assessments into your facility/organizations current health and exercise testing program to increase client/patient base and membership retention.2. Learn about special marketing and branding concepts to create a Specialized Business Model that will give you the professional edge over your competition.3. Learn how to market to different populations to grow your business as great lead generation and client conversion tool.4. Learn about the detailed process of conducting professional services such as posture/body alignment assessments and the role of a ‘Certified Posture Specialist’.5. Reduce client injury and increase their results by discovering how to educate and teach your members/clients/patients about the importance of posture correction.6. Uncover the common mistakes being made right now which lead to poor client retention and client injuries.7. Learn the key steps to developing a professional profile in your local community.

WHAT YOU’LL LEARN





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ABOUT THE PRESENTERKen Baldwin is a full-time Assistant Professor – State University of New York (SUNY), Certified Posture Specialist™, and the Executive Director for The National Posture Institute (NPI). Ken is the former Chair for Massachusetts’s Senior Fitness Subcommittee and Chair of IDEA’s National Personal Trainer Committee, and Senior Editor for ACSM’s Resources for the Personal Trainer Textbook (2nd Edition). He has served on national committees with organizations that include the American College of Sports Medicine (ACSM), AAHPERD, and the Medical Fitness Association (MFA). He’s been awarded Boston’s Best Personal Trainer three times and is the Recipient of IDEA’s National Personal Trainer of the Year Award.





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SESSION 1

ALL-STAR PANELISTDax Moy – UK’s #1 Personal Training Expert, Founder of Dax Moy

Personal Training.

Jon Goodman - Founder of the PTDC – Personal Training Development Centre.

World Fitness Business Breakthrough Session

During this WFBOS 2012 session, we will be interviewing some of the world’s top authorities in the fitness industry on the hottest questions, trends and topics that fitness business owners are facing right now in today’s current environment.








SESSION TIMELos Angeles Time – Wed, September 26, 2012 4.00am – 5.30amNew York Time – Wed, September 26, 2012 7.00am – 8.30amLondon Time – Wed, September 26, 2012 12.00pm – 1.30pmNew Delhi Time – Wed, September 26, 2012 4.30pm – 6.00pmBeijing Time – Wed, September 26, 2012 7.00pm – 8.30pmSydney Time – Wed, September 26, 2012 9.00pm – 10.30pm

REGISTER HERE

WHAT YOU’LL LEARNYou’ll get to interact in real time with these expert panelists, ask your burning questions as they relate to your fitness business, and be able to leverage off the combined wisdom of some of the world’s most highly successful fitness business owners.

Interactive, Spontaneous and Fun – This ‘Not to be Missed’ session will be highly valuable and informative for Fitness Business owners of all levels.

http://wfbos2012.kajabi.com/posts/expert-panel-2-world-fitness-busi-ness-breakthrough-session







SESSION 2

M I K E M A H L E RInternational Author and Speaker, Leading Expert in Kettlebell

Training and Hormone Optimization.

WHAT YOU’LL LEARN1. How to constantly evolve your business to stay competitive and further blow out your brand and deliver a powerful message to a much larger audience.2. Understand why you need to have several streams of income for ultimate security and for effective brand building, and how to begin the process today!

Building Aggressive Strength:Building Your Fitness Philosophy

We all learn best from hearing interesting stories. In this WFBOS 2012 session, Mike is going to tell you his story on how he went from being a dissatisfied business development manager for an internet company, with a strong fitness hobby, to building a highly lucrative kettlebell training focused business in four years.

You will realize that there is a lot more to being a fitness professional than doing private lessons and that there are many fun and exciting ways to build your business, big time!

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SESSION TIME

Los Angeles Time – Wed, September 26, 2012 11.00am – 12.30pmNew York Time – Wed, September 26, 2012 2.00pm – 3.30pmLondon Time – Wed, September 26, 2012 7.00pm – 8.30pmNew Delhi Time – Wed, September 26, 2012 11.30pm – 1.00amBeijing Time – Thurs, September 27, 2012 2.00am – 3.30amSydney Time – Thurs, September 27, 2012 4.00am – 5.30am

ABOUT THE PRESENTERMike Mahler is a respected writer, strength trainer, leading expert in kettlebell training, and hormone optimization researcher based in Las Vegas, NV. Known for his honest and fluff-free style, and has written over a hundred articles for publications such as: Muscle & Fitness, Men’s Fitness, Ironman Magazine Japan, just to name a few, and has been featured on CBS News.

Mike delivers workshops all over the US and overseas. His current focus is on the field of hormone optimization via nutrition, training, and lifestyle. Having done over a hundred kettlebell workshops since 2002 across the United States and overseas, Mike is also well known as one of the leading experts on effective kettlebell training for size, strength, fat loss and conditioning. In addition to his highly in-demand workshops, Mike is the author of three best-selling kettlebell training DVD’s, as well as two best-selling kettlebell training e-books, and author of the best selling book “Live Life Aggressively!”


3. Discover why you need to be focused on excellence in action without an attachment to the results of your actions.4. Why goals and results are important BUT how the real payoff is the person you became from pushing through struggles and setbacks.





TESTIMONIAL

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SESSION 3

N I C K I A N D E R S O NOne of the World’s Top Female Fitness Entrepreneurs.

10 Common Mistakes Personal Trainers Make

In an industry that still lacks proper regulation, becoming a personal trainer that stands out and delivers can be a challenge. As a 20-year business owner, Nicki has made the mistakes and will share with you ways on how you can avoid them in this WFBOS 2012 session. Nicki will reveal to you what common mistakes you could be making as a trainer every day that could be preventing you from achieving your ultimate success.

This WFBOS 2012 session is a “must attend” for any trainer – new or seasoned. Trainers all need to stand back and take a look at what they’re doing and not doing, and how this may be harming or helping their growth.

1. Discover specific areas that you need to explore to ensure you’re offering the best with your training and business.2. How to avoid the business destroying mistakes that so many trainers continue to make.3. Discover the secret ingredients to what separates the successful trainers from the unsuccessful trainers.

WHAT YOU’LL LEARN

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SESSION TIME

Los Angeles Time – Wed, September 26, 2012 2.00pm – 3.30pmNew York Time – Wed, September 26, 2012 5.00pm – 6.30pmLondon Time – Wed, September 26, 2012 10.00pm – 11.30pmNew Delhi Time – Thurs, September 27, 2012 2.30am – 4.00amBeijing Time – Thurs, September 27, 2012 5.00am – 6.30amSydney Time – Thurs, September 27, 2012 7.00am – 8.30am


ABOUT THE PRESENTER

Nicki Anderson, recently named one of Chicagolands Top Personal Trainers, is a dedicated business woman who is well known and very well respected by some of the biggest names in fitness. She has built up an amazing reputation in the industry for over 20 years. Owner and operator of award winning Personal Training studio, Reality Fitness, Inc. from 1993 to 2012, Nicki’s enthusiasm and business prowess has made her a sought after international speaker.

Nicki was the 2008 and 2009 IDEA Personal Trainer of the Year and has rated as one of IHRSA’s top 25 fresh faces. She is a popular author and top rated fitness columnist writing on subjects including customer service, marketing and deconditioned populations for numerous magazines and websites including, MSNBC.com, Forbes.com, FitnessMagazine.com, Real Simple, Prevention, Women’s Health and Womens’ Running, Men’s Health and Fitness.






TESTIMONIAL

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SESSION 1

C A R L O A L V A R E ZOne of America’s Top Strength and Conditioning Coaches.

WHAT YOU’LL LEARN

1. Understand the importance of playing the role of the mentor within your business culture.2. Understand the role of the business owner in supporting their clients’ ongoing search for insight, structure, support and their personal fitness evolution.

The Hero’s Journey:Understanding the Role of the Mentor

The Mentor has become synonymous with imparting wisdom and sharing knowledge with the less experienced. In this WFBOS 2012 session, Carlo will discuss the importance of the mentor in the Hero’s Journey and how that initial relationship provides the confidence, courage, wisdom, tools and support to tackle adversity. Carlo will provide specific insights for business owners, coaches and trainers on supporting their clients and their needs.

REGISTER HERE

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SESSION TIMELos Angeles Time – Thurs, September 27, 2012 7.30am – 9.00amNew York Time – Thurs, September 27, 2012 10.30am – 12.00pmLondon Time – Thurs, September 27, 2012 3.30pm – 5.00pmNew Delhi Time – Thurs, September 27, 2012 8.00pm – 9.30pmBeijing Time – Thurs, September 27, 2012 10.30pm – 12.00amSydney Time – Fri, September 28, 2012 12.30am – 2.00am


ABOUT THE PRESENTERCarlo Alvarez is regarded as one of the top strength and conditioning coaches in the USA – specializing in performance enhancement training for athletes at the high school, college and pro level. Being the Head Strength and Conditioning Coordinator for the Major League Baseball team Cincinnati Reds, Carlo developed one of the most comprehensive and recognized athletic development programs in Major League Baseball and Latin America.

Carlo is the founder of Ethos Athletics and consults to companies and institutions including Nike and Gatorade, helping them with testing, product and program development. Carlo serves on a range of advisory boards and is a contributing writer for multiple publications such as Total Health Breakthroughs and The Healing Prescription.

REGISTER HERE

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SESSION 2

CARRIE KUKUDA AND ALICIA STREGER

World Experts in Retention and Boot Camp Business Success. One of America’s Top Strength and Conditioning Coaches.

WHAT YOU’LL LEARN1. How to build a loyal following of clients that will NEVER leave you.2. Build a bootcamp business that lasts.3. Create online resources to boost your offline income.4. The FREEDOM FORMULA that the girls use to achieve amazing success!.

PLUS – there will be a 30 minute LIVE ‘Hot Seat’ Q and A where you can dig deep into how they do what they do, and how you can apply this for incredible results!

BONUS SESSION with The Boot Camp Girls

In this special interactive WFBOS 2012 Bonus Session, Carrie and Alicia will be answering questions about ‘how’ they have achieved such amazing success and will share their ‘secrets’ with you directly! You’ll have the opportunity to ask them questions live and receive answers to all of your burning questions.

This is a ‘not to be missed’ chance to get the cutting edge tips, tricks and strategies direct from the ladies that are doing it.

REGISTER HERE


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SESSION TIMELos Angeles Time – Thurs, September 27, 2012 10.00am – 11.30amNew York Time – Thurs, September 27, 2012 1.00pm – 2.30pmLondon Time – Thurs, September 27, 2012 6.00pm – 7.30pmNew Delhi Time – Fri, September 28, 2012 10.30pm – 12.00amBeijing Time – Fri, September 28, 2012 1.00am – 2.30amSydney Time – Fri, September 28, 2012 3.00am – 4.30am

ABOUT THE PRESENTERCarrie Kukuda and Alicia Streger are two very special ladies! Both have fitness boot camps that boast an amazing statistic of having over a 90% CLIENT RETENTION RATE! As well as having awesome online re-sources that see thousands of trainers world wide get wicked results!

While most businesses push front end sales – Carrie and Alicia ser-vice their clients in such a unique way that they keep coming back for more… and more… and more!

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SESSION 3

J U S T I N T A M S E T TAustralia’s #1 Trusted Thought Leader in Fitness.

WHAT YOU’LL LEARN1. What characterizes a good leader and what areas you need to work on to improve your ability to lead.2. What is going on outside your business and how to stay informed for the benefit of your team.3. The five things that you can do to keep your team energised about your vision and business goals.

Leadership:The Key Ingredient To Business Growth

Justin Tamsett is a natural leader. Just a few years after he finished his Bachelor of Education and entered the workforce full time, he was managing a fitness business: Body Express at Bondi Beach. Since then, he has managed and owned various businesses, and has sat on the board of industry bodies as both president and vice president. Justin’s experiences have taught him some valuable and important lessons about leadership that his is going to share with you in this WFBOS 2012 session. Discover the power of leadership, and how to have your team follow the vision.

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SESSION TIME

Los Angeles Time – Thurs, September 27, 2012 2.00pm – 3.30pmNew York Time – Thurs, September 27, 2012 5.00pm – 6.30pmLondon Time – Thurs, September 27, 2012 10.00pm – 11.30pmNew Delhi Time – Fri, September 28, 2012 2.30am – 4.00amBeijing Time – Fri, September 28, 2012 5.00am – 6.30amSydney Time – Fri, September 28, 2012 7.00am – 8.30am

ABOUT THE PRESENTER

Justin Tamsett is known among some of the biggest organizations in Australia as a trusted thought leader, source of inspiration and problem solver. He has been in the industry since 1988 as a personal trainer, sales person, club manager, club owner and consultant. Justin’s experience is vast. He has been facilitating the Australian Fitness Round Table Program since 2004 and now has 4 REX Round Tables in Australia and New Zealand.

As the Managing Director of Active Management, Justin consults with clubs in sales, customer service, retention and marketing. In 2011, he was an inaugural inductee into the Fitness Australia Roll of Honour and in 2008 received Fitness Australia’s Presidential Award for Industry Contribution. He was awarded the Australian Fitness Network Presenter of the Year in 2008 and is a highly sort after speaker at international conferences as he shares practical ideas in his unique Aussie larrikin presentation style.


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SESSION 1

R Y A N L E EWorld’s #1 Fitness Marketer, Bestselling Author,

Speaker and Success Coach.

Live Speed Coaching with WFBOS 2012 Feature Presenter – Ryan Lee

Have you ever had the chance to ask a Multi Millionaire their deepest secrets? Their ‘How to’ information? And the opportunity to receive real time advice and coaching direct, and in the moment?

Well this is your chance to connect with the ‘Worlds # 1 Fitness Marketer’ – Mr. Ryan Lee – our feature presenter at WFBOS 2012!

In this 60-minute speed coaching session Ryan is live and in the hot seat poised to answer your burning questions and share his ultra success strategies!

No holding back – mono e mono – this is your chance to learn from a serial entrepreneur who literally earns money while he sleeps – Oh and did we mention he is the ‘Godfather of FITNESS marketing’? Well you’re about to find out why!

Exclusively for FULL SUMMIT ticket holders only, this is a not to be missed WFBOS session!

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SESSION TIMELos Angeles Time – Fri, September 28, 2012 6.00am – 7.00amNew York Time – Fri, September 28, 2012 9.00am – 10.00amLondon Time – Fri, September 28, 2012 2.00pm – 3.00pmNew Delhi Time – Fri, September 28, 2012 6.30pm – 7.30pmBeijing Time – Fri, September 28, 2012 9.00pm – 10.00pmSydney Time – Fri, September 28, 2012 11.00pm – 12.00am

ABOUT THE PRESENTERRyan Lee is frequently called the “godfather of fitness marketing” and widely considered the most influential person in fitness, having helped thousands of people build successful 6 and even 7 figure fitness businesses and create great product. His list of students are a virtual “who’s who” of the fitness industry. As a best-selling author and co-founder of Prograde Nutrition, Ryan has been featured on the front page of the Wall Street Journal, Entrepreneur, Million Blueprints magazine and hundreds of more media outlets.

He currently reaches over 250,000 people everyday with his popular free blog at www.ryanlee.com. Although Ryan no longer targets the sports and fitness industry specifically his legacy can still be felt. If you are wanting to learn how to market and build a business Ryan will make you the Entrepreneur you’ve always wanted to be at this years World Fitness Business Owners Summit.






TESTIMONIAL

REGISTER HERE








SESSION 1

L U C Y J O H N S O NWorld Expert In Coaching Fitness Professionals

To Get Their Businesses Fully Booked.

How To Create An Ezine That Will Establish You As A Trusted Fitness Authority (And Get You 2 New Inquiries Every Single Week)

WHAT YOU’LL LEARN1. How To Create A Client Getting Ezine in Less Than 30 Minutes A Week.2. Exact Template For Ezine Layouts That Convert Inquiries Into Sales.3. When and How To Send Your Ezine To Get Maximum Response.4. Who To Send Your Ezine To To Generate At Least 2 Inquiries A Week (even if you have no database!)5. 5 Killer Ezine Subject Titles That Always Get Over 35% Of Your Database Opening Your Email.6. How To Send An Ezine Every Week (and not feel spammy or pushy).7. How To Make Over £600 (or change to dollars) From Your Very First Ezine.8. How to Increase Your Monthly Income By £1000-£2000 (or change to dollars) Within The Next 4 Months Using An Ezine.

REGISTER HEREhttp://wfbos2012.kajabi.com/posts/lucy-johnson-how-to-create-an-ezine-that-will-establish-you-as-a-trusted-fitness-authority-and-get-you-2-new-inquiries-every-single-week





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SESSION TIMELos Angeles Time – Fri, September 28, 2012 10.00pm – 11.30pmNew York Time – Sat, September 29, 2012 1.00am – 2.30amLondon Time – Sat, September 29, 2012 6.00am – 7.30amNew Delhi Time – Sat, September 29, 2012 10.30am – 12.00pmBeijing Time – Sat, September 29, 2012 1.00pm – 2.30pmSydney Time – Sat, September 29, 2012 3.00pm – 4.30pm

ABOUT THE PRESENTERLucy Johnson is an expert at coaching personal trainers and other fit-ness professionals and business owners how to make more money, get more clients and dramatically improve the quality of their lifestyle in the next 3-6 months. She works on building confidence levels and gives clear action plan on the exact 12 step “formula” to getting any business Fully Booked with high-paying, low-maintenance clients fast.

Unlike other coaches Lucy ONLY teaches businesses how to become Fully Booked and is solely dedicated to her clients’ success. She’s well known for her emotion and unrivaled passion when it comes to not let-ting the fitness industry undersell and undervalue itself. The focus is on being unique, being true to yourself and building the business YOU really want (not the one you think you should have). As a result the 400+ fitness businesses she has personally worked with receive laser focused, specific coaching on how to get their own unique business Fully Booked with clients, doing something that they truly love, not just something they think will make them money.

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SESSION 2

RICHARD MARC TOUTOUNJIAustralia’s #1 Health and Fitness Marketing Strategist.

Online Marketing To Skyrocket Your Business

Marketing online is more than just setting up a website and printing the ink on your business cards. In this WFBOS 2012 session you will learn about the key components, methods and strategies about marketing your business online. You will discover how and why you should market your business online and walk out of this session with a game plan to ensure that you don’t miss out on potential clients.

WHAT YOU’LL LEARN1. How Social Media is changing for businesses and how you can gain the winning hidden advantage by being the first to leverage it to explode your business.2. How can you increase your client attraction, get more leads and convert better than every before!3. Understand all the different types of online marketing platforms, and how to chose the right one for your business success strategy.

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SESSION TIMELos Angeles Time – Sat, September 29, 2012 7.00am – 8.30amNew York Time – Sat, September 29, 2012 10.00am – 11.30amLondon Time – Sat, September 29, 2012 3.00pm – 4.30pmNew Delhi Time – Sat, September 29, 2012 7.30pm – 9.00pmBeijing Time – Sat, September 29, 2012 10.00pm – 11.30pmSydney Time – Sun, September 30, 2012 12.00am – 1.30am

ABOUT THE PRESENTERRichard Marc Toutounji is a Marketing Strategist who has 12 years experience in starting, building and selling businesses; he walks his own talk when it comes to online businesses and is an expert in finding ways for people in serviced based businesses to generate more income.

Richard has extensive online and social marketing knowledge, through his work internationally and real life experience in marketing online businesses and products. Richard is the mastermind behind brands such as Australia’s largest Health & fitness directories www.meetyour.com.au, Australia’s largest relocation directory Relocating.com.au, and Getting Raw TV. His marketing strategies implemented into his own companies have been featured on many media streams including A Current Affair, Today Show and the 6pm news. In 2011, using his personal branding messages, Richard and his wife Joey were contestants on the first ever TV show Amazing Race Australia.

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WFBOS 2012 Summit

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Transcript of WFBOS 2012 Summit