Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

The World of WordPress

Pamela CoyleContent Connects@ContentRocks

Putting the Pieces Together #wcn14world

WP 101 Presentation for WordCamp Nashville 2014.

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

If the Internet is Milky Way

• Open source

• Most popular

• Kind learning curve

• Evolves for users

• Huge ecosystem

• We’re in it.

…WordPress is our solar system

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

WordPress is the Sun, Shining on Us All

WP

Plugins

Themes

eCommerce andOther integrations

Hosting

System of Wordpress-related services evolved around it

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

WordPress is…

• Database-driven

• Content management system

• Powerful, flexible, scalable

• Plugin development model

Awesome

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

wordpress.com and wordpress.org

.org .com

…the same but different

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

Same Core, Different Capabilitieswordpress.com

Free (ish)

Site “lives” at wordpress.com

200+ themes

Site may have ads ($ to remove)

Plugins restricted

No maintenance required

Security is handled

No eCommerce ($ to add)

More ease, less freedom

wordpress.org

WP is free; expect other costs

Site “lives” at paid hosting

1000s themes plus custom design

No ads unless you want them

Full access to free + paid plugins

Maintenance required

Security is your responsibility

eCommerce can be added

More freedom, less ease

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

Typical Evolution of WordPress User

Start at wordpress.comCustom domain name at wp.com DIY

Self-hosted site with a paid theme and wordpress.orgDIY or not

Want more flexibility, extra ability, custom designNOT DIY

…especially business sites

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

More Power, Freedom, Flexibility…

Domain name

Hosting

Theme or custom development

Site maintenance (core+plugins)

Site security

Premium plugins

Email service

Ecommerce providers

have more costs and responsibilities.

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

Out from the Core…

corethemes and frameworks

plugins

integrations like ecommerce, email

...with the core being red-hot magma

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

Another Way of Looking at It

WordPress Core

WP-aligned plugins

Third-party plugins

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

If the Universe were Matt M…

Matt’s Brain

Automattic• Wordpress dot com• WordPress VIP• Tons of other stuff• 12+ other companies

and services now in the family such as Gravataar, JetPack, and most recently Scroll Kit and Longreads (4/2014)

WordPress Foundation• WordPress

dot org• Wordcamp

Central• Other open

source projects

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

Coder Talk DeCodeda guide for humans

• CMS: Content management system

• Adds functionality: Does cool new stuff (like plugins)

• Widget: Part of the interface, or dashboard, that is interactive

• Platform Agnostic: Works on all operating systems

• Mobile Responsive: Works and looks great – content scales

• API: Application Program Interface, code that connects stuff

• HTML5: Updated mark-up language that supports Schema

• CSS: Cascading Style Sheet, or what controls the “look”

• PHP and MySQL: WordPress core and database languages

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

Before working with a dev or designer ask:

• Do you build custom themes or work from an existing theme or theme family?

• How will you redirect pages from my existing site (if you have one)?

• Will my site be HTML5 compatible and mobile responsive?

• Will you handle the basic SEO or do you have someone who can?

• Do you provide maintenance packages or who can you recommend?

• Will you provide training if I need it on adding content to my WordPress site?

• What will you need from me – logo, images, content, etc. – to get started?

Copy

right

201

4 Pa

mel

a Co

yle

and

Cont

ent-C

onne

cts.

All

Righ

ts R

eser

ved.

Resources and Such

http://www.wpbeginner.com/

http://wptavern.com/

http://en.support.wordpress.com/upgrades/

http://en.support.wordpress.com/post-vs-page/

http://en.support.wordpress.com/com-vs-org/

http://wordpress.tv/category/how-to/

http://wpnashville.com/

Thank You!

info@content-connects.com

…with WordPress there is no final frontier…

We solve word problems.