Welcome to Sealy

...and has been steadily growing for over 100 years. We can trace our origins back to the late nineteenth century and the original cotton-filled mattress produced by Daniel

Haynes in the town of Sealy, Texas.

In 2013 Sealy Inc merged with Tempur in the USA to create a company that operates in over 50 countries worldwide. Our beds and mattresses can be found everywhere from Canada to Japan, from Brazil to South Africa and from South Korea to here in the UK

where we have operated since 1974.

ContentsHERITAGE

DEEPER SLEEPER

ETHOS

QUALITY MATTERS

SCIENCE OF SLEEP

INNOVATION

WORLD OF SPORT

ENDORSEMENTS

WHICH?

PRODUCTS

BRAND MARKETING

DIGITAL INNOVATION

Our heritage is hugely important to us. We are very fortunate to have our home cushioned in the beautiful surroundings of the Lake District. From the heart of a

little Cumbrian town named Aspatria, we employ around 330 people and make an astounding 3,500 mattresses and beds a week - all from our 160,000 sq ft factory.

Here at Sealy, we have a very simple mission: to help all our customers become Deeper Sleepers. And it’s so much more than just a hollow philosophy or something

we hang on the walls. This mission literally drives everything we do.

The importance of sleep is at the heart of Sealy and thanks to our intense research, we really do understand how the body works. We know that it’s quality of sleep, not quantity, that our body needs to perform and recover and consistent lack of good

sleep can hinder mental sharpness, productivity, emotional balance, as well as many other brain and physical functions.

Become a Deeper SleeperGo to sleep Quicker, stay asleep Longer

Some call it an 'ethos'others a Mantra

We’ve heard people describe it as the ‘philosophy’ and even ‘the house rules’.

This is not only what Sealy believes in, but it’s what we make considered decisions around every working day, these beliefs are the veins which run through our product,

our staff and the way we do business. We trust in our beliefs that:

Sealy should exceed the highest standards for QUALITY, safety, product traceability and fire retardancy.

That is why we can boast a ten year combined guarantee and warranty on all our beds and mattresses.

Sealy wants everyone to be aDEEPER SLEEPER. We want our customers to get to sleep quicker and stay asleep for longer; waking refreshed and ready to take on the world.

Hence why we invest a considerable amount of time and money into product research and development.

Innovation is at the heart of Sealy, we should be the INNOVATORS in our field.

We call upon our worldwide connections to bring the latest technologies from around the globe and produce the very latest

advance sleep systems right here in the UK.

We are very proud of our commitment to quality. As the no1 bed brand in the world we feel it is important to lead the campaign for quality on behalf of the bed industry.

As part of the Silentnight Group we are fortunate to utilise the only in-house SATRA accredited testing lab in the UK, where our sleep experts put every component and

finished product through its paces.

Quality materials • Quality products • Quality service • Giving you quality sleep

©

World Class Standards& Corporate Responsibility

Certified by the Forest Stewardship Council (FSC)

We adhere to all Fire Regulations On-going commitment to all our Health & Safety Regulations

Rigorous product testing and research in our on-site laboratory

Totally REACH* compliant and covered by the Oeko-Tex® Standard 100

Full membership of the Furniture Industry Sustainability Programme

Member of the National Bed Federation – approved supplier

* Registration, evaluation, authorisation & restriction of chemical regulations

Whatever your age, size or lifestyle, whether you’re a trained athlete or busy working mum, we know that if you enjoy deeper sleep, your body is much healthier and more importantly, happier. And at the end of the day - making our customers feel healthier

and happier is what makes us sleep at night.

At Sealy we invest in far more than just producing outstandingly good beds. Our worldwide presence means we can call upon technological developments around the globe to bring

the most advanced sleep systems to the bedrooms of our customers in the UK.

THE SCIENCE OF SLEEP

Sealy continue to lead the way with product innovation, our patented technology still continues to excel in the industry. Whether it is the latest in fabric technologies,

state-of-the-art design or pioneering sleep solutions, where Sealy leads others follow.

Sealy’s range of ‘Smart Fibres’ mattresses with Purotex hold Allergy UK’s Seal of Approval endorsement and give those suffering with allergy’s the confidence to choose the right mattress.

Adaptive is an intelligent textile technology changing passive textiles into textiles capable to

respond dynamically to environmental changes like temperature and moisture level.

Geltex® is an innovative combination of an extremely elastic gel and air-permeable foam, which brings previously unknown sleeping comfort to everyone who truly appreciates the value of healthy sleep.

UniCase Edgeguard Tencel 7 zonalsupport

ZeroDeflection

Inside every Sealy mattress you will find an innovative and scientifically advanced core.

Whatever sleeping surface you desire or comfort rating you prefer, ourstate-of-the-art spring technologies can tick everyone's box for what they may

require. There are three spring systems used throughout Sealy's bed ranges, each designed to offer particular aspects of support and comfort.

PosturePocketAll the support of Posturepedic.All the comfort of Pocket.

Posturetech CS(Core Support)Orthopaedically Superior Supportwithout compromising comfort

Posturetech ZD(Zero Deflection)Our most supportive spring system. Ideal for people of above average statue

Sporting success and sleep are intrinsically linked. Whether you’re in training to be the best or recovering from injury, sleep is vital for your health and wellbeing as it restores

the brain and activates the healing process, rehydrating your spinal discs.

We are dedicated to promoting deeper sleep and have developed our World of Sport with this in mind. We’ve drafted in a whole host of sporting heroes to advise you how

to get the sleep you need to be on the top of your game.

Zoe Gillings-Brier, Britain’s No 1 Snowboard X athlete

Andrew Holgate, Triathlete

Kate Stalker, Physiotherapist

David Haye, Heavyweight World Champion

Zoe Smith, Olympic Weightlifter

Joe Marler, Captain of Harlequins and prop for England

Tom Heaton, Burnley FC and England International Goalkeeper

John Dams, Head of Performance, Harlequins RFC

Nick Easter, Harlequins and England International

Neale Cranwell, Mr World and Mr Universe

Mary King MBE, Olympic Medallist, World and European Eventing Champion

Frank Bruno, former WBC Heavyweight Champion

Joe Trayfoot, London Irish and U16 and U18 England International Flanker

Burnley Football Club

Harlequins RFC

Vintage Clarets

We are exceptionally protective of our product and the superior standards we set, that’s why we only align ourselves and work in partnership with those who can also

bring benefits to our customers.

OABORTHOPEDICA D V I S O R Y B O A R D

BCA - Chiropractic is a primary health-care profession that specialises in the diagnosis, treatment and overall managementof conditions that are due to problems with the joints,ligaments, tendons and nerves, especially related tothe spine. The BCA is the largest and longeststanding association for chiropractors in the UK.

Allergy UK - Allergy UK is the leading national charity dedicated to supporting the estimated 21 million allergysufferers in the UK. They provide a dedicated helpline, supportnetwork and online forum.

Orthopaedic Advisory Board - We have always been proud of our orthopaedic heritage, that’s why we

created the Orthopaedic Advisory Board (which only Sealy has) so not everyone who works on our

mattresses, are mattress experts, some are doctors.

The National Bed Federation is the recognised trade association representing UK manufacturers of beds and mattresses and their suppliers. As a member of the NBF we are committed to ensure all our beds and mattresses meet the strict UK quality and flammability regulations.

Working in Partnership with theBritish Chiropractic Association

It’s an achievement in itself to be awarded with a Which? Best Buy, but to hold the accolade for not just one, but two consecutive winners is an extraordinary achievement

– one that shows Sealy’s commitment to attain best in class product.

Napoli 1200

In the latest round of Which? tests our

went head-to-head against 28 other mattresses, (not just Pocket) and they decided our Teramo was

Teramo 1400

“the bestmattress

we’ve tested in years”

This year our

was awarded the Which? Best Buy forPocket Sprung Mattresses, for the third year running.

Sealy has always been synonymous with beds that have orthopaedically correct design. Indeed we have a rich heritage in engineering sleep systems that can boast of being firm yet incredibly comfortable. Our Ortho Collection has been specifically designed for anyone who prefers a very firm sleeping surface. They are also ideal for

people of above average stature.

“My Sealy bed is an absoluteknockout... know what I mean?!”Frank Bruno,former WBC Heavyweight Champion

The award-winning Pocket range encompasses all the support you would expect from Sealy Posturepedic with the luxurious sleeping experience of a pocket spring bed. You

truly can have the best of both worlds!

Featuring Unicase, a unique polyethylene system which envelops the pocket springs, enabling the sleeper to utilise the entire sleeping surface, without the fear of rolling off.

' having such great nights’ sleep.”Nick Easter,

Harlequins and England International

The Sealy Posturepedic range is designed to eliminate the uncomfortable conditions of tossing and turning during sleep. Responding to body weight and pressure points. Mattresses in this range include our Core Support spring systems for an even weight

distribution and 7 zones of foam to eliminate disturbance and aid restful sleep.

“After a hard day in the saddle,it’s great to get into a wonderfullycomfortable bed.”Mary King MBE, Olympic Medallist,World and European Eventing Champion

Ergonomic in concept, the Profile mattresses are based on anthropometric studies which ‘profile’ the proportions of the human anatomy - and as such it is the first

mattress that’s shaped to fit your body. Directional and variable zoning from head to toe means the mattress doesn’t have to be rotated. Offering exactly the right kind

of support to shoulders and hips, and an area of increased lumbar support to ensure the spine is kept at exactly the right alignment throughout the night.

“Best bed I have ever had”Joe Trayfoot, London Irish and U16 andU18 England International Flanker

The Sealy Hybrid Collection is our most advanced Sleep System ever.

Like all great ideas, Hybrid is both simple and effective, offering all the pressure relief that you would find in a “spring free” memory foam mattress combined with all the support you would expect from a Sealy Posturepedic. All Sealy Hybrid beds

contain Geltex, our unique, patented, gel infused foam that is quite simply the most advanced sleeping material available. Geltex provides breathability, pressure relief

and body support.

“Making sure I get a good night’s sleep is vital for my Olympic training programme and thelast five years of sleeping on a Sealy hasensured that I am at peak performance.”Zoe Gillings-Brier, Britain’s No 1 Snowboard X athlete

Sealy PillowSealy Posturepedic range of pillows has been developed in response to our sleep survey to deal with the most common consumer sleep inhibitors.

Sealy pillows are perfectly designed to suit small to large frames. Our spinal alignment pillow range support the head and neck such that the spine maintains a natural line.

Sealy EnhancerAll our mattress enhancers are engineered around a simple premise: that quality of sleep is every bit as important as quantity of sleep.

Mattress enhancers that are made to help you go to sleep quicker and stay asleep longer. Our bodies are not uniform so why should our mattresses be any different?

Whether it’s national advertising activity, original in-store POS solutions or ground-breaking marketing research. We aim to promote our brand through bespoke

campaigns via a variety of marketing platforms, in only a way which Sealy could do.

Don’t take it from us, ask some of our retailers who now prefer utilising the expertise of our in-house digital team on how to drive traffic and sales digitally – as opposed to

receiving financial incentives.

• High traffic volumes

• Above average visitor times

• Low bounce rate

• Fantastic page engagement

• High retailer click out percentage

• Consistently strong conversion rates

DISCOVER YOUR PERFECT BED

We know that finding the right mattress can be difficult. To make your decision easier, we have devised four simple questions to help us recommend the perfect bed for you.

FIND OUT ABOUT THE PERFECT SLEEP

At Sealy, being the world's biggest bed brand means we invest more in thinking about sleep than anyone else. Our aim is to make you a deeper sleeper ...

Canada

We operate in over 50 countries and more people on the face of the planet sleep on a Sealy than any other bed brand.

Sealy Worldwide

United States

Mexico

GuatamalaEl Salvador

PanamaColombia

Peru

Chile

Argentina

Uruguay

Brazil

Venezuala

HondurasPuerto Rico

South Africa

IndiaSaudi Arabia

United Kingdom

Israel

Australia

New ZealandThailand

Singapore

Malaysia

Philippines

Japan

Hong KongTaiwan

South Korea

Europe

Dominican Republic

Kuwait

The World's NO.1 BED BRAND

A Sealy bed is soldsomewhere in the world

every 3 seconds!

www.sealy.co.uk