Starting from the Beginning:

What Does the Consumer Want?

What Does the Consumer Need?

Antonio C. Carlà

Head of Ecommerce - Trading

Tempur Affiliate Program

WHO WE ARE?

If there’s one thing that people know about us, it’s that we’re somehow connected

with NASA.

How is that possible?

In the early 1970s, NASA developed a pressure-absorbing material to help

cushion and support astronauts during lift-off. The material was temperature-

sensitive and it evenly distributed body weight. NASA released this material to the

public in the 1980s.

Our History

Another set of scientists, at the soon-to-be-merged

companies Fagerdala in Sweden and Dan-Foam in

Denmark, continued development on NASA’s

creation. After nearly a decade and millions of

research dollars, they perfected TEMPUR material

for use in mattresses.

After TEMPUR products were released to the

public in 1991, the success was instant. Today

people in more than 96 countries worldwide turn

to TEMPUR for the superior support and comfort

that the brand provides.

To keep up with this ever-growing demand, in 2001

TEMPUR expanded into North America, building an

R&D and engineering center in Duffield, Virginia and

a fabrication plant in Alburquerque, New Mexico. In

addition the research facility and factory in Denmark

has been extended considerably over the years to

meet the increasing demand for TEMPUR products

from all over the world.

Our History

TEMPUR MATERIAL

Unique formula

The authentic TEMPUR material is only made in our

company-owned production facilities using our proprietary

formula known to just a handful of individuals. The

manufacturing process is used exclusively in TEMPUR

products, which also include a range of accessories ideal

for travel or providing extra cushioned support at home.

In the 1970's, NASA developed a pressure absorbing material

to help cushion and support astronauts during lift-off.

Scientists working at what would become Tempur production

facilities perfected this material for use in sleep products.

Today, TEMPUR is the only mattress and pillow brand

licensed by the US Space Foundation to use the Certified

Technology Seal.

TEMPUR-SEALY

In 2013, Tempur-Pedic and Sealy

Corporation merged to form "the

world's largest bedding company."

ABRSTRACT: THE LANDSCAPE

SECTION 1: THE OPPORTUNITY

SECTION 2: CUSTOMER JOURNEY

SECTION 3: DEALER INPUTS

SECTION 4: Q&A

The Opportunity

✓Create stronger relationship with our retailers and dealers

✓Promote Tempur brand

✓Leverage partner databases to prospect for sales using all

channels

✓Utilize a collaborative SEM marketing pool to benefit both

Tempur and Tempur Deluxe Partners

✓Give customers a very specific customer journey based on

attributes set at SEM level.

Q&A

Antonio C. Carlà

Thanks

antonio.carla@tempur.it