Welcome to Media Training

Overview of this workshop..

- How the media team work with media volunteers

- Types of interview

- What to expect

- How to prepare for interviews

- How you can approach the press

- A quick exercise and time for questions

How we work with media volunteers

Your story

Working with the press

Expressing your interest and interview

Types of media and interview process

Print

- Lead times for content

- Interview process

- Read back

- Journalist deadlines

Types of media and interview process

Radio

- Interview timings

- Interview process

Types of media and interview process

Television

- Interview timings

- Interview process

- Preparation and playback

How to prepare for your interview

Things to think about before the interview

- We want you to share your story

- Key messages

- Consider other parties involved

- Think about questions you wouldn’t like to answer

How to prepare for your interview

Practice before the interview

- Practice in front of the mirror or with someone at home

- Speak into a voice recorder

- Tone of interview

- Watch interviews

How to prepare for your interview

During the interview

- Be clear and concise

- Take your time

- Take control of the questions

- Bridging

- Other things to consider…

How to prepare for your interview

After the interview

- Debrief

A quick exercise

- Thinking about your story, what 3 key messages would you like to put across in a media interview?

- What sort of questions would you feel uncomfortable answering? Can you think of a bridging answer to work around this?

How can I approach the press?

Contact details

- Newsdesks are looking for news

- Features desks

- Responses from journalists

Talking to the press

- Be clear about what you want talk about

- You are speaking as an individual

- Level of detail and don’t over-promise

Questions?