Social Reputation:Managing your Online Presence

What Online Impressions are You Creating for Yourself and Your

Company?

Presented by:

Viveka von Rosen

viveka@LinkedIntoBusiness.comvivekavr@gmail.comwww.linkedin.com/in/LinkedInExpertwww.twitter.com/LinkedInExpertwww.facebook.com/linkedinexperttrainingwww.linkedintobusiness.com970-481-8916

BIO: Viveka von Rosen• Successful entrepreneur, a nationally renowned IA Certified

LinkedIn expert & trainer. • Founder of LinkedIntoBusiness and Smart Blonde Media• SM Master for ABCN, Senior Partner at LinkedStrategies.com

Principal Social Media Consultant for Servana.com, Trainer for LCWC, Certified Social Media and International Social Media.

• Strongly believes that giving is a best business practice and is passionate about meeting new people and supporting them in their passions and purpose.

Mission Statement:  Linking people to their potential using social media strategies.

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Learning Objectives

• What is Social Media and Isn’t It a Fad?

• Common Misperceptions of Social Media

• Social Media Demands

• Who doe s Google Say You Are?

• Social Reputation – Who’s in Control?

• Getting Started (or Cleaning Up)

• Branding – Who are You?

• Best Practices

• Monitoring Tools© Copyright 2003-2009– Linked Into Business - All Rights Reserved 44

What is Social Media?

• User generated content that widens your sphere of connections and influence.

• A free tool allowing you to provide, share and receive information with a targeted audience OR the world.

• An engagement with online communities to generate exposure, and the opportunity to position yourself or your company.

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Social Relations

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Janna Anderson of Pew Research writes:The social benefits of internet use will far outweigh the negatives over the next decade….email, social networks, and other online tools offer ‘low-friction’ opportunities to create, enhance, and rediscover social ties that make a difference in people’s lives….The internet lowers traditional communications constraints of cost, geography, and time; and it supports the type of open information sharing that brings people together.

i.e. IT’S CHEAP AND EASY!(http://www.pewinternet.org/Reports/2010/The-future-of-social-relations.aspx)

Social Media Misperceptions

• Twitter (is a waste of time)• Facebook (is only for friends

and family)• LinkedIn (is for professionals

or B2B or jobseekers only)• Other? (I just don’t have the

time)

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• Desire for Connection• Need to be heard• Quest for authenticity• Ease of use & low barriers

to entry (Free! )• Social contact for the

introvert• Access to INFO • Job search potential

Key Factors of the Social Media Movement

Social Media Demands

• Transparency• Authenticity• Integrity• Immediacy• Commitment• Relationships

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Social Media = Exposure

• Create Connections• Create Relationships• Create Trust• Create Community

Exposure

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Social Media ROI

You can’t bury your head in the sand anymore. Even if you are not ON Social Media – you (or NPO) is showing up IN

Social Media

Not Reason Enough? How About This?

Social Reputation: What you say about yourself, and what others say

about you

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“As information shrinks our world, it will become easier for one’s misdeeds to return to them or for outbursts of regrettable behavior to be reported and shared…For better or worse, technology makes the citizenry its own Big Brother. Some will welcome this as transparency; others will feel oppressed.”

-Stuart Schechter, a researcher for Microsoft

Social Media and the Web have a “Special Relationship”

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Social Reputation:What is Google Saying About You?

15According to Pew Research 67% of Adults (over 18) have Googled their name.

Getting StartedYour “Social Story”• Branding

– Why You? – Why your Company?

• Recommended Usernames– Your Name– Your Name at Company

• Keywords– What Describes You?– What Describes your Company?

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Branding

• Are you well branded?• Discovering who you are?• Why you?• Why your NPO?

Think benefits – not features

Self Branding and Your NPO

• Volunteer • Advocate• Employee

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Are You an Individual Representing?

• Existing accounts – do you keep them separate?

• Names and usernames and email addresses

• Is it time for a social media policy?

Keywords• What are people

typing into Google?• Are you there? My keywords –

My IndustryJob TitleOffersServicesIdeal Employer

Content is KingDo you already have content?• YES: Where can you repurpose it?• NO: Who will create it? Consider a ”Style Sheet”

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Content

Where Should You Play?• Where are you already?• Where is your audience?• What best suits your content?

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Monitor: Your Presence• Google Blog Search• Technorati• TweetBeep• Google Alerts• MonitorThis• Naymz• Social Mention• Twitter Grader

Monitor: What Others are SayingWhat is your:

– Existing audience saying?– Potential audience saying?– Former audience saying?– Industry saying?– Competition saying?

Social Media is one of the best customer satisfaction and customer service tools you are

likely to engage in!24

• A little bit every day• Do good• Share• Help someone out• Entertain and engage• Build relationships• Moniter• Rinse and Repeat

(Rinse away what doesn’t work, repeat what does)

Best Practices

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Social Media Tips1. Act fast!

2. Keep everyone you know in the loop

3. Don’t count anyone out as un-useful. Be open to new contacts

4. Confirm your privacy settings

5. Engage your employees

6. Have a Social Media Policy

7. Have a Social Media “Style Sheet”

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Small Business Practices: Don’ts

DON’T…

1. Post photos that you wouldn’t want a donor or ED to see

2. Post company business (good or bad) and inappropriate information about your current or former employer / employees / clients

3. Post the stupid stuff you do at work (eg: goofing off, playing games, flirting)

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The 8 “Be’s” to Job Seeker Success in Social Media

1. Be Relevant

2. Be Informative – share useful information

3. Be Human – create relationships

4. Be Current – keep on track every day

5. Be Transparent – and back up your claims

6. Be in Touch – pick up the phone!

7. Be Clear on your Offer – what is your brand?

8. Be Clear on your Keywords - optimize28

Questions?

Contact Me• Please feel free to invite me to connect:

Viveka@LinkedIntoBusiness.com• www.linkedin.com/in/linkedinexpert• Tweet me @LinkedInExpert• Call me at: (970) 212-4711

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