Welcome!Welcome!

Presenter: Sam Foster

Major Topics To Be Covered In This Presentation

• Benefits of E-Commerce

• Celerant’s Integrated E-Commerce Platform

• New Channels and Growth Opportunities

Developing An Integrated Developing An Integrated E-Commerce Site E-Commerce SiteIntegrated E-Commerce

Integrated E-Commerce

Benefits of E-Commerce - Statistics

• E-Commerce US Sales Growth 2012 = 13.7%

• Retail US Sales Growth 2012 = 4.3%

• Holiday US E-Commerce Sales Growth 2012 = 16.8%

• Holiday US Retail Sales Growth 2012 = 3.1%

• By 2016 US E-Commerce Sales Will Increase By 65%.

• 35% Of Americans Own Smart Phones

Source Internet Retailer Corp. http://www.internetretailer.com

Benefits of E-Commerce

Benefits of E-Commerce – Business Exposure

• Expand Market Reach and Customer Base

• Easily Find Store Directions

• Quickly Find Customer Service Information

• Easy Access to Product Information

• Live Chat with Customers

• Store Customer Information

• Grow Social Media Presence

Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

Easily Find Store Directions and Support Information

• 50% of ConsumersLook for Store Directions Online

• Online Access to Support Number

• Easily Find Customer Service Email Address

Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

Easy Access to Product Information

Online Shoppers:

•25% Research Products Online Before Purchasing

•20% Use Retail Stores as Show Rooms

•40% Expect Access to Alternative Views and Product

Videos

Benefits of E-CommerceBenefits of E-Commerce

Source Internet Retailer Corp. http://www.internetretailer.com

Benefits of E-Commerce

Live Chat with Customers

• Increase Sales and Conversion Rate

• Increase Customer Satisfaction

• 67% of US Shoppers Prefer Live Chat

Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

Integrate CRM Functions

Access Customer:

•Shipping Addresses – Catalog

•Email Addresses – Email Marketing

•Phone Numbers – Sales Calls

Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

Grow Social Media Presence

Social Media:

•Increase Web and Store Exposure

•Market to Followers – Likes, Tweets, Shares, Pins

•Post Product Updates and Event Updates

•Increase Search Engine Exposure

•Facebook, Twitter, Google+, Pinterest, YouTube

Benefits of E-CommerceBenefits of E-CommerceBenefits of E-Commerce

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

Integrated E-Commerce

Celerant’s E-Commerce Platform

• Celerant Command and Web Platform Built-In Integration

• Celerant E-Commerce Features

• Fully Integrated with Shipping Providers

• Order Management System

• Customized OF Fields

• Go Live Process

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

E-Commerce Platform

Celerant Command and Web Platform Built-In Integration

• Product Data

Live with

Celerant

• Quality, Colors,

and Sizes

Live with

Celerant

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

E-Commerce Platform

Insert Screenshots, etc.

Celerant E-Commerce Features

Compare Products by Specifications.

Email Gift Cards to Customers at Time of Checkout

Checkout with PayPal, Amazon, Google, and more.

Suggest Related Products

Show Alternate Views of Products

Live Rates from FedEx or UPS.

Fully Integrate with Shipping Providers

• Celerant Shipping Manager

• Integrate with FedEx, UPS, and USPS

• Return Shipments and Confirmation Emails

• Manage Weight and Dimensions

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

E-Commerce Platform

Order Management System

• Celerant Fulfillment Manager

• Bin Locations and Pick Waves

• Order States and Status

• Edit Receipts or Customers

• Charge, Ship, and Print in Same Screen

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

E-Commerce Platform

Customized OF Fields

• 20 Optional Fields

• Customize to Your Industry’s Needs

• Version 6.4 – 20 SKU Level OF Fields

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

E-Commerce Platform

Web Go Live Process

• Kick Off Meeting with Project Manager and Implementation Manager

• Meet the 5 Web Prerequisites

• Web Server

• Web Data

• Web Questionnaire

• Web Design

• Web Taxonomy

• Complete Master Go Live List

• Fulfillment Training and Web Go Live Check List

• Final Testing and Go Live

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

E-Commerce Platform

Site Design

• Create Appealing Design with Retail Functionality

• 5 Years Experience and 200+ Sites Built

• Top or Left Side Navigation

• Page Layout and Color Scheme

• Banners, Logos, and more

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

E-Commerce Platform

Insert Screenshots, etc.

Insert Screenshots, etc.

Insert Screenshots, etc.

Web Taxonomy

• Create Web Navigation

• Create SEO-Friendly URLs

• Enter SEO-Friendly Data

• Mass-Assign Products

• Review and Manage Products

Celerant’s E-Commerce Celerant’s E-Commerce PlatformPlatform

E-Commerce Platform

New Channels and Growth New Channels and Growth OpportunitiesOpportunities

Integrated E-Commerce

• Marketplaces

• Amazon

• eBay

• Shopping Networks

• Mobile Platform

New Channels and Growth Opportunities

New Channels and Growth New Channels and Growth OpportunitiesOpportunities

Channels and Growth

• Celerant Amazon and eBay Integration

• Marketplaces = 24% of Online Sales

• eBay – World’s Largest Marketplace

• Amazon – Fastest Growing Online Business

• Buy.com, Sears.com, and Walmart.com

Marketplaces

New Channels and Growth New Channels and Growth OpportunitiesOpportunities

Channels and Growth

• Shopping Networks = 13% of Online Sales

• Celerant Single Feed Integration

• Celerant Google Shopping Integration

• Choose from Dozens – Shopping.com, Bing, Yahoo,

and many more

Shopping Networks

New Channels and Growth New Channels and Growth OpportunitiesOpportunities

Channels and Growth

• Celerant Mobile Platform

• iPhone, Android, and BlackBerry friendly

• Tablet Friendly

• Instant Access to Product Information

• Instant Access to Order Information

Mobile Platform

New Channels and Growth New Channels and Growth OpportunitiesOpportunities

Channels and Growth

Integrated E-Commerce