Presenter: Thong Pham Company: Lazada Vietnam M-Commerce - Thong... · M-COMMERCE = MOBILE +...

Presenter: Thong PhamCompany: Lazada Vietnam

DEMYSTIFYING M-COMMERCE

Myth 1:

It’s too early to talk about M-Commerce.


M-COMMERCE = MOBILE + E-COMMERCE

1.31Cellphones per capita

4.07Billion USD GMV 2016

Source: Vecita, Nielsen 2017


Source: Google, Wearesocial Jan 2017


J A N F E B M A R A P R M A Y J U N J U L A U G S E P O C T N O V D E C

ORDER SHARE BY PLATFORM

App M-site Desktop

Source: internal Lazada


Source: internal Lazada

Mon Tue Wed Thu Fri Sat Sun

Order Mobile vs. Desktop – Day of Week

Mobile Desktop

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Order Mobile vs. Desktop – Hour of Day

Mobile Desktop


YOU’VE ALREADY STARTED YOUR OWN M-COMMERCE

Do you have a Facebook Shop? Check your GA


Mobile is not the far future.It’s already happening.


Myth 2:

I already have mobile web. I’m good for now.


WHEN IN DOUBT, JUST TRY.LAZADA APP LAUNCHED IN 2013.


Mobile-friendly Merchandising ExclusiveVoucher & Deals

Strong CRM (push, personalize in-app, inbox)


APP M-SITE


The story of FlipKart

• They decided to kill the website completely.

• Quickly, they realize that the big mistake.• The low-end device cannot install their

app.

• Flipkart mobile site comes back with Progressive Web App

• 3x more time spent on site• 40% higher re-engagement rate• 70% greater conversion rate • 3x lower data usage

THE M-SITE REVENGE?


Myth 3:

Shopping app is just for… shopping.


AND GO BEYOND


OTHERS GO DOWN TO LOW FUNNEL


SOME GO UP SOCIAL COMMERCE

It’s a $40mil girl!


DEEP IN PERSONALIZATION


CONNECT WITH REALITY


APP TO CAPTURE THE WHOLE JOURNEY


CÁI APP


M-COMMERCE - OVER THE HORIZON

Presenter: Thong Pham Company: Lazada Vietnam M-Commerce - Thong... · M-COMMERCE = MOBILE +...

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