CIPR INSIDE MEASUREMENT SUMMIT

Welcome

James Harkness,Chair, CIPR Inside

CIPR INSIDE MEASUREMENT SUMMIT

CIPR INSIDE MEASUREMENT SUMMIT

“What gets measured gets done...”

CIPR INSIDE MEASUREMENT SUMMIT

“I have been here six months and my manager has only spoken to me twice...”

CIPR INSIDE MEASUREMENT SUMMIT

CIPR Inside Measurement Matrix

Kevin Ruck, PR Academy

CIPR INSIDE MEASUREMENT SUMMIT

Channels: are they working?

How effective are your newsletters, magazines, intranet, social media channels, e-mail briefings, conferences, “town hall” type meetings, team meetings, project meetings and 1:1s? Is the channel appropriate for the content?

CIPR INSIDE MEASUREMENT SUMMIT

Content: are employees getting the information they want and need?

Is communication timely, relevant, accurate and consistent? Is the tone of voice right? Is it open? Is it honest? What are employees interested in?

CIPR INSIDE MEASUREMENT SUMMIT

Conversations: are people communicating effectively?

How well do leaders, senior managers, middle managers, line managers and colleagues communicate, both formallyand informally?

CIPR INSIDE MEASUREMENT SUMMIT

Voice: are there adequate opportunities for people to have a say?How seriously is employee voice treated? Are responses provided to comments and suggestions? Can people get involved in change management and contribute to decisions that support innovation and influence business outcomes?

CIPR INSIDE MEASUREMENT SUMMIT

Employees’ rating of management’s active consulting (%)

CIPR INSIDE MEASUREMENT SUMMIT

Sentiment: what do employees think and feel about the organisation?

Is communication helping to increase engagement? Are leaders and managers trusted? Do people identify with organisational strategy and values? Are they advocates?

CIPR INSIDE MEASUREMENT SUMMIT

Employees’ organisational commitment (%)

CIPR INSIDE MEASUREMENT SUMMIT

Behaviour: has employee behaviour been influenced by communication?

How has it influenced their decisions or behaviour? Are they working more safely, talking more knowledgeably with customers?

CIPR INSIDE MEASUREMENT SUMMIT

71%“Using my own initiative I carry out tasks that are not required as part of my job”

CIPR INSIDE MEASUREMENT SUMMIT

Correlations: strategic planningAnalysing the strength of the association of a specific aspect of communication with a specific aspect of engagement.

For example, satisfaction with employee voice and emotional organisational engagement.

1 1.5 2 2.5 3 3.5 4 4.50

0.5

1

1.5

2

2.5

3

3.5

4

4.53.8

4.2

2.4

1.4

3

2

Emotional Engagement

Voic

e