Welcome by Summit Host
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Transcript of Welcome by Summit Host
“Original is a word that doesn’t exist. Everything has been done. Originality is what I now would re-interpret as what I’d call freshness: it’s fresh by nature of the way you represent elements. You can make something fresh by the way you juxtapose different elements...”
Tech is cheap, intel is not
Build tech around people
Don’t build tech to avoid people
Automation isn’t strategy
Tech doesn’t replace strategy
KEY THEMES
© Motivity Marketing, Inc. www.MotivityMarketing.com
Photo credit: @CartmanBra
Truthfacts.com
The Internet
Porn
Not Porn
Source: Parody, not to be taken seriously unless you really believe this data point.
The Real Danger
Content Bait
Actual Content
Source: Still parody, but you should really be worried about this data point.
Efficiency
Personalization
Scalability
Machine learning
Better ROI
Seems wicked cool
Wish it. Want it. Do it.
© Motivity Marketing, Inc. www.MotivityMarketing.com
Photo credit: @KevinMRyan
“An enabling technology that allows us to remove
people so we can communicate with
people better.”
Ryan’s Observation of Digital Marketing Tech
© Motivity Marketing, Inc. www.MotivityMarketing.com
“An enabling technology that allows us to remove
people so we can communicate with
people better.”
Kevin Ryan’s Better Definition of Marketing Automation
© Motivity Marketing, Inc. www.MotivityMarketing.comiMedia Brand
Australia
Marketing Analytics Spending
Labor remains the single biggest budget item
Source URL: http://gtnr.it/1aDdTve
2,949,120
© Motivity Marketing, Inc. www.MotivityMarketing.comiMedia Brand
Australia
Photo credit: @THespos1
These aren’t the results you’re
looking for
Eric Schmidt
Photo credits: @KevinMRyan
Photo credits: @KevinMRyan
Photo credits: @KevinMRyan
Goliath is Inadequate
David Gets It Right
© Motivity Marketing, Inc. www.MotivityMarketing.comiMedia Brand
Australia
Goliath is Inadequate
www.MotivityMarketing.com© Motivity Marketing, Inc.
Photo credit: @KevinMRyan
Goliath is Inadequate
www.MotivityMarketing.com@KevinMRya
n© Motivity Marketing, Inc.
Photo credit: @KevinMRyan
Tech is cheap, intel is not
Build tech around people
Don’t build tech to avoid people
Automation isn’t strategy
Tech doesn’t replace strategy
KEY THEMES
© Motivity Marketing, Inc. www.MotivityMarketing.com
Photo credit: @CartmanBra
Lettuce Begin
Contact:
@KevinMRyan
www.MotivityMarketing.com
