Welcome by Summit Host & Opening Keynote: "Has the Digital Revolution Left Your Brand in an Identity...

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We Have Broken Through, Do You Know What Business Your Brand Is Really In?

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A Long Time iMedian

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13 iMedia Summits

A Long Time iMedian

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13 iMedia Summits

7 BreakThrough Summits

A Long Time iMedian

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13 iMedia Summits

7 BreakThrough Summits

1 Giant Head For A Five Year Old

A Long Time iMedian

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1. Digital Value Ecosystem

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1. Digital Value Ecosystem

2. Post Disruption Era

8What Was Once Unique Is Now Expected

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Text

The Great Democratizer

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Over the next few days, take a step out of your everyday thought processes.

Real breakthrough thinking happens at the macro level.

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Invention >

Innovation Post-Disruption

Cycle of Innovation

Disruption

13It’s No Wonder We Need Conferences About Media and Communications Strategy

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Post Disruption/Innovation

It’s No Wonder We Need Conferences About Media and Communications Strategy

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Innovation?

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Innovation ≠ Technology

We Are a Technology Company

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18Video #1

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You Know What Is Really Really Cool?

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What Campaign Comes to Mind?

21The First Social Media Marketing Campaign?

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Roll Video

And Then We Went Viral!

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Roll Video

And Then We Went Viral!And The Virality Really Never Ended

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Product MarketingUser Value

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Product MarketingUser Value

Systems Stories

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Ideally, a product should have marketing value baked into its core

27Experiences Are What Move People

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“If your marketing is not driven by user experience

design, you will lose in the long term, despite a few

short term successes you might achieve”

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Great UX=

Market Results

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The UX designer doesn't just look at what

is,

but rather imagines what can be

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What Do I Do Now?

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Know Your Current Ecosystem

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Know Your Current EcosystemList All Complimentors

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This Includes Other Businesses and Developers

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This Includes Other Businesses and DevelopersThis Will Help Define Potential “Value Connectors”

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Create a “Landscape Of Invention”

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Create a “Landscape Of Invention”Survey New Technologies That Can Play A Role In Adding Value To Your

Core Products

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Core Products

Create a List of “Alternatives To Consumption”

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Core Products

Create a List of “Alternatives To Consumption”How Can Your Goods or Services Be Used More Efficiently or Effectively?

How Can The Value of Your Product be Extended Into “Secondary Areas of Value”?

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Core Products



What Is Your “Data Scenario”?

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Core Products



What Is Your “Data Scenario”?Current Uses Aside, Can Your Data Tell a Value Story To You Or Your

Partners

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Three Elements of A Digital Value Ecosystem

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Three Elements of A Digital Value Ecosystem

And The Intrinsic Market Value In Creating Things People Actually Care About

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1. Every Company Is a Tech Companyand every brand can be a “value connector”

2. Brands Must Be Publishersand products must tell stories

3. Every Brand Must Have Value(s)and values equal value

Every Company Is a Tech Companyand every brand can be a “value connector”

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40*alternatives to consumption

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Utility ContentCommunity

*alternatives to consumption

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Co-Creation

42*value connectors

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Open API's allow complimentors to find You

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Developer love +brand marketing value

=Priceless

45*alternatives to consumption

46Video #3

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*landscape of invention

*secondary areas of value

48Video #4

49*value connectors

50*data scenario

50Every Action Creates An Equal Or Greater Interaction

*data scenario

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Integrating on-line and off-line insights; creating, analyzing, and modeling consumer segments to optimize advertising reach and offer effectiveness

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2. Brands Must Be Publishersand products must tell stories

53*value connectors

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The Newsroom: Re-Imagined

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3. Every Brand Must Have Value(s)and values equal value

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#peoplearepriceless

60#peoplearepriceless

Digital Value Ecosystem

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Thank You

Adam Broitman, MasterCard

62What Type Of Sharer Are You?

63Video #5

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5personas.mastercard.com#5personas

Welcome by Summit Host & Opening Keynote: "Has the Digital Revolution Left Your Brand in an Identity...

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Transcript of Welcome by Summit Host & Opening Keynote: "Has the Digital Revolution Left Your Brand in an Identity...