Week one martini
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© 2013 CANDACE CROWE DESIGN COPYRIGHT, CONFIDENTIAL DO NOT SHARE.
by Candace Crowe, President/Creative DirectorTimothy Crowe, Executive Coordinator, and John Gottchalk, Writer / Project Manager
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Private Session with Karen11.20.2013
by Candace Crowe, President/Creative DirectorTimothy Crowe, Executive Coordinator, and John Gottchalk, Writer / Project Manager
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Introductionsand
Using Google Hangout
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10 Week Course Topics
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WEEKS TWO THROUGH TEN:
10 Week Course Topics
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WEEKS TWO THROUGH TEN:
Your Digital Brand Review: Your footprint in time.
10 Week Course Topics
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WEEKS TWO THROUGH TEN:
Your Digital Brand Review: Your footprint in time. Google: Analytics, places for business, ad words and keyword tool.
10 Week Course Topics
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WEEKS TWO THROUGH TEN:
Your Digital Brand Review: Your footprint in time. Google: Analytics, places for business, ad words and keyword tool.Blogging: Strategy, best practices, using WordPress, & distribution.
10 Week Course Topics
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WEEKS TWO THROUGH TEN:
Your Digital Brand Review: Your footprint in time. Google: Analytics, places for business, ad words and keyword tool.Blogging: Strategy, best practices, using WordPress, & distribution.
Social Media: Strategy, creating a posting calendar, best practices Facebook, Google +, YouTube, etc. & adopting an acceptable use policy. Tech Talk: Apps, Tabs.
10 Week Course Topics
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10 Week Course Topics
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Video SEO and Video Testimonials: How-to’s and coaching for interviews. Tech Talk: video file types.
10 Week Course Topics
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Video SEO and Video Testimonials: How-to’s and coaching for interviews. Tech Talk: video file types.
Email Marketing: getting the most out of REVENEZmail. Tech Talk: responsive, adaptive, mobile and the user experience.
10 Week Course Topics
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Video SEO and Video Testimonials: How-to’s and coaching for interviews. Tech Talk: video file types.
Email Marketing: getting the most out of REVENEZmail. Tech Talk: responsive, adaptive, mobile and the user experience.Review Site Biggies: Yelp, RealSelf, complete profile w/ photos, becoming a Yelper, court elites.
10 Week Course Topics
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Video SEO and Video Testimonials: How-to’s and coaching for interviews. Tech Talk: video file types.
Email Marketing: getting the most out of REVENEZmail. Tech Talk: responsive, adaptive, mobile and the user experience.Review Site Biggies: Yelp, RealSelf, complete profile w/ photos, becoming a Yelper, court elites.
Tips to Increase Quality Patient Reviews: Implementing a system that is right for your practice.
10 Week Course Topics
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Video SEO and Video Testimonials: How-to’s and coaching for interviews. Tech Talk: video file types.
Email Marketing: getting the most out of REVENEZmail. Tech Talk: responsive, adaptive, mobile and the user experience.Review Site Biggies: Yelp, RealSelf, complete profile w/ photos, becoming a Yelper, court elites.
Tips to Increase Quality Patient Reviews: Implementing a system that is right for your practice.
Final Wrap Up: Making the most of your strategic written system, wrap up, & graduation.
10 Week Course Topics
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Today we will be looking at...
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1. Why have a system?
Today we will be looking at...
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1. Why have a system?
2. A brief look at Facebook & Google+ – strategy & consistency, a look at a sample monthly posting schedule.
Today we will be looking at...
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1. Why have a system?
2. A brief look at Facebook & Google+ – strategy & consistency, a look at a sample monthly posting schedule.
3. The Most Visited Pages of Your Website – how to create a gallery that books patients.
Today we will be looking at...
© 2013 CANDACE CROWE DESIGN COPYRIGHT, CONFIDENTIAL DO NOT SHARE.
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1. Why have a system?
2. A brief look at Facebook & Google+ – strategy & consistency, a look at a sample monthly posting schedule.
3. The Most Visited Pages of Your Website – how to create a gallery that books patients.
4. Tech Talk – understanding browsers
Today we will be looking at...
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ONEWhy have a system?
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The DIY SEO System
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Improves your internet ranking and brand.
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The DIY SEO System
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Improves your internet ranking and brand.
Provides a checklist of how to get things done.
© 2013 CANDACE CROWE DESIGN COPYRIGHT, CONFIDENTIAL DO NOT SHARE.
The DIY SEO System
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Improves your internet ranking and brand.
Provides a checklist of how to get things done.
Provides strategy and order.
© 2013 CANDACE CROWE DESIGN COPYRIGHT, CONFIDENTIAL DO NOT SHARE.
The DIY SEO System
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Improves your internet ranking and brand.
Provides a checklist of how to get things done.
Provides strategy and order.
A well thought out system reduces wasted time, resources, and saves $.
© 2013 CANDACE CROWE DESIGN COPYRIGHT, CONFIDENTIAL DO NOT SHARE.
The DIY SEO System
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Improves your internet ranking and brand.
Provides a checklist of how to get things done.
Provides strategy and order.
A well thought out system reduces wasted time, resources, and saves $.
Without a structured process, it’s very difficult to find out what’s gone right and what’s gone wrong.
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The DIY SEO System
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By week ten,you will have a strategic, written system
created specific for your practiceand your practice’s goals.
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TWOA brief look at Facebook & Google+
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TWOA brief look at Facebook & Google+
Strategy and consistency,
a look at a sample monthlyposting schedule.
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Because you are already involved making posts to Facebook,we will briefly spent five minutes on strategy.
Week 5 will be an in depth look at all social media that is applicable to your practice.
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Strategy & Consistency
In order to start developing your system, here’s a sample posting schedule that will add some structure to your posts.
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THREEThe Most Visited Page of Your Website
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THREEThe Most Visited Page of Your Website
How to create a before & after gallerythat books patients.
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The Truth About Before & After Galleries
The number one visited page on every websitewe have seen is the Before and After Gallery.
What exactly does that mean?
As Marie Olsen says,
“patients are 25% more likely to schedule if they like the way you show your
before and after photos.”
It means MONEY in your bank account.
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• A small gallery creates a perception to the viewer that you are not very experienced and not a quality choice. The viewer believes that these photos are your best examples.
• Uneven cropping means lack of attention to detail and thus lack of attention to me the patient.
• Showcasing not only a larger number of cases, but also multiple angles of each case will create better perceptions of quality and outcomes for prospective patients.
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IT STARTS WITH A QUALITY IMAGETips to better photo taking.
Develop a system that works for your practice.
Check list for person taking photos:
• Do I have the patient centered in the frame?
• Is the lighting good?
• Did I look at the before photo to make sure I’ve taken the after the same size?
• Did I save it with the proper file name to the proper folder?
• Did I get the release form signed? If yes, upload it to our website, iPad and/or Facebook.
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Go to replenishcosmetic.com/gallery. You will see we have programmed in our newest gallery.
Updates include:
• Now, from one login you can upload before and afters to website, Facebook and iPad. We will show you the Facebook tabs and iPad in another weekly session.
• Each patient set is a "new page" so the search crawlers can crawl each one. The more cases you showcase, the bigger your site gets, gives you a better opportunity to rank higher in search engine results.
• Fully responsive gallery.
• Addition of social links to your site.
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• Patient ID feature allows you to easily find a patient should you need to take a case down.
• Each case can contain up to five sets of before & afters.
• Add keyword rich, detailed information about the procedure. Cases can be quickly sorted by the viewer, filtering the images by height, weight, age, and gender.
• Add black privacy bars to any image.
• Upload photo will resize automatically. You can further tweak the images with the built-in crop tool.
• Drag and drop into the order you want them to present.
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How to create a gallery that books patients.
• Go to Revenez1.com• Click on the purple CLIENT LOGIN button• Enter your username_______________ and
password_____________________• Left hand column click on before and after
gallery
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FOURTech Talk
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FOURTech Talk
Understanding browsers.
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Homework for this week
• Load five new before & after cases
• Install Google Chrome
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