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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

ASSIGNMENT 6 – CASE STUDY 1TITLE: WHAT DOES IT TAKE TO GO MOBILE?

LECTURER: PROFESSOR DR. RUSLI ABDULLAH(email: rusli@upm.edu.my)

GROUP 13 Matrix No:1. Hj Nasseruddin Bin Hj Abdul Jabar - P13D142P

2. Hj Zulkifflee Bin Hj Sofee - P13D136P3. Chong Min Fatt - P13D154P

Prepared by: Hj Zulkifflee

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• Questions:-• Question 1. What management, organization, and

technology issues need to be addressed when building mobile applications?

• Question 2. How does use requirement definition for mobile applications differ from that in traditional systems analysis?

• Question 3. Describe the business processes changed by USAA’s mobile applications before and after the applications were deployed?

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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BackgroundMore people will use their mobile phones than PCs to go online. There will be one mobile device for every person by 2015. Customers expect or demand to be able to use a mobile device to obtain information or problem a transaction anywhere and any time. So, if a company wants to stay connected to its customers, it needs mobile device.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083 WHAT DOES IT TAKE TO GO MOBILE?

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Background Continue:-

Special features on mobile devices such as location-based services that give potential to interact with customers in meaningful new way. There are multiple mobile platforms to work with eg. iPhone, Android, Windows Phone and Blackberry.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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Question 1. What management, organization, and technology issues need to be addressed when building mobile applications?The Management Issues are as follow:-(a) Mobile strategy in selecting mobile devices, operating system and applications(b) Mobile platform, operating system and applications which suitable with capability and business needs.The skill and capability of users by conducting training and so on.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083 WHAT DOES IT TAKE TO GO MOBILE?

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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

Research and studying customers mobile behaviour are:-(a) How they use their mobile devices while shopping and

researching brands.(b) What information do they want about the brand,

product features, product reviews, or retail store locations.

Organization Issues Change of business objective and business processi. he firm needs to change their business objective and

business process

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Continueii. It’s important to understand how, why and where

customers use mobile devices and how these mobile experience change business interactions with customers.

Change of employees working cultureiii. By changing business objective and new business process,

that will be created a new culture in the organization.iv. The organization needs to organize and manage

employees needs to accept the new culture.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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Technology Issues

Choose devices and applications to fulfill customers needs.i. The customer wants to be to look at product on his or her mobile device and

see the same information on that device as that person would obtain in the store, plus some additional information such as consumer reviews.

ii. Ability to streamline processes and be more portable and enhanced capabilities such as touch interfaces, location and mapping features, alerts, texting, cameras, and video functionally.

iii. If not designed properly, it will be inefficient processes or fail to deliver benefits.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

Question 2. How does user requirement definition for mobile applications differ from that in traditional systems analysis?User requirement definition for mobile applications are differ from that in traditional systems analysis are as follows:-(a) Requirements analysis also called requirements

engineering, is the process of determining user expectations for a new or modified product.

(b) Requirements and mobile experts said there are three critical issues that are unique to mobile apps and should be addressed in the requirements phase:-

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(a) Choosing a plat form(b) Security(c) Usability

Choosing a plat form(i) When defining mobile app requirements, teams, first need to determine which hardware and operating system to application will run on.(ii) This is not applicable for developing enterprise desktop applications. If the organization uses Windows desktops, the application is built to run on Windows.(iii) For mobile applications; many organizations allow employees to access corporate resources from their own mobile devices.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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Security(i) Security requirements for mobile apps are not the same as those for

enterprise apps. That’s because people are regularly taking sensitive data outside the corporation. Not only are they exchanging data on insecure networks, the devices themselves tend to be insecure and tend to get lost.

(ii) A number of requirements must have address how data will be protected. For example how customer ensure that data remains secured on a device that the organization does not their own? How do the customers wipe that data without touching personal data? How do the customers maintain visibility of corporate data without visibility of personal data?

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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Usability(i) Regardless, your requirements must strike a balance

between protecting data and maintaining user-friendliness. The application developer must make sure that security requirements aren’t making the user experience awful.

(ii) It could even spell success or failure of an app. The user experience will be mirrored by the rating of the app in the app store, and negative ratings can be the source of significant sales losses.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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• Question 3.Describe the business processes changed by USAA’s mobile applications before and after the applications were deployed?

The business processes changed by USAA’s mobile applications before and after the applications were deployed are as follows:-

(a) Auto Insurance app (accident report and claims app).Customers are able to snap a photo and submit a claim directly from the site. Able to send geographic information system (GIS) data to a towing service and display nearby car rental location.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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(b)Banking applicationCustomer can capture an image of a check and submit to the bank then money is instantly deposited to accounts.Eliminate labour and processing expense and time to mail the check.

(c) Display featuresDisplay loan and credit card balances, shopping services, homeowners and auto insurance policy information,Home Circle and Auto Circle buying services, retirement products and information, ATM and taxi locaters.

(d) Communication featuresLets users see what others are posting about ASAA on twitter, Facebook and You Tube.

INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

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INFORMATION SYSTEMS & ELECTRONIC COMMERCE – GST 5083WHAT DOES IT TAKE TO GO MOBILE?

THANK YOU

• PREPARED BY GROUP 13:HAJI ZULKIFFLEE BIN HAJI SOFEE - P13D136PHAJI NASSERUDDIN BIN HAJI ABDUL JABAR - P13D142PCHONG MIN FATT - P13D154P