Case Study # 1
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Transcript of Case Study # 1
CASE STUDY
missionTo consistently servethe changing needs of
customersfor their convenience
To consistently servethe changing needs of
customersfor their convenience
The customers of the company are those who prioritize their
convenience.
mission
To consistently servethe changing needs of
customersfor their convenience
The firm’s major products and services include fresh-brewed coffee, Slurpee® and Big Gulp® beverages, and
Big Bite® hot dogs.
mission
To consistently servethe changing needs of customersfor their convenience
The market competes in theconvenience store industry
mission
To consistently servethe changing needs of
customersfor their convenience
7-Eleven’s products are continuously changing according to the present needs
of the consumer
mission
To consistently servethe changing needs of customers
for their convenience
Concern for survival, growth, and profitability
mission
To consistently servethe changing needs of
customersfor their convenience
The customer is their biggest priority with its goal to constantly meet the
customer’s needs.
mission
To consistently servethe changing needs of customers
for their convenience
The firm distinctively focuses on its servicesand how it adapts to the needs of their
customers
mission
To consistently servethe changing needs of
customersfor their convenience
Responsive to social, community and environmental concerns
mission
To consistently servethe changing needs of
customersfor their convenience
Concern for employees
mission
VISIONOur vision is to be the
best retailer of convenience.
key strategies
adaptive to change• economy might fluctuate
• read the signs of change and how sensitivity you are able to react to the information that comes your way
Strategy of domination• concentrating openings on a particular district
• to increase recognition and appeal• to use advertising budget more
efficiently
consistency• a strategy is carried out regardless of difficulties that may be encountered
just-in-time delivery• zero inventories to reduce labor requirement and eliminate waste
information systems• then became the POS (Point of Sale)• enhanced it further with EOB (Electronic Order Booking)
ordering process1. theory2. experiment3. verification
quality control• makes sure that all products are fresh, delicious and trusted as “something you can be sure is all right”
hygiene measures• can be equated to those in semiconductor plants
next-to-zero stock• ability to accurately deliver the items to franchises on a regular basis
CASE STUDY