Week 3 presentation 2012

Professional Promotion on an Amateur Budget

Workshop 3Tue 15 OctBRLSI

Online Promotion

Lindsay [email protected]

Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010


© Lindsay Endean 2011www.lindsayendean.co.uk

Type of website?

Forum

Social media integration

Showcase / gallery

Online ‘brochure’ for events

Shop

Blog



Tools for designing a budget website from scratch

More basic:

www.moonfruit.com

https://sites.google.com/

http://wordpress.com/

http://wordpress.org

More advanced – good for web shops:

www.volusion.co.uk

www.create.net



http://picasa.google.com



Improving an existing website – BRLSI before & after:



58,818(Number of post views for Bath Spa Live’s Facebook page last year)



www.mailchimp.com



www.campaignmonitor.com



Things to consider when setting up an email list:

•Data Protection Law

•Integration with website & social media

•Maximise email collection opportunities

•Timing

•Deliverability (don’t end up in the spam bin)

•Template design – getting a template professionally designed might be a good investment



‘Social Media’ to add to your pages:Press articlesPhotos – formal and informalShort news updatesVideosLinks to other sitesQuotesThank you notesRequests for helpJob advertsEventsSpecial offers



Creating content for social media and websites:

www.download-audacity.com - sound recording editor

http://issuu.com - publishing digital versions of printed material

http://goanimate.com - create animations

www.dermandar.com - create 360 degree image panoramas

http://myqr.co - barcodes for mobile phone scanning

www.tweetdeck.com - keep track of your social media sites

http://www.techsmith.com - video tools


Online Promotion

Lindsay [email protected]

Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

Week 3 presentation 2012

Technology

Transcript of Week 3 presentation 2012