Americana Week is a week set aside in January every year to celebrate American art and Decorative arts in New York City.

Thousands of affluent visitors come to Americana Week to attend: • 5 or more antiques and art shows• 10 auction house previews• 12 museum exhibits• Dozens of historical attractions

The result: at least 27 marginalized marketing thrusts that mine one established audience

This leads to...• Audience confusion• Major emphasis on selling venues• Minor emphasis on educational events• Lost business opportunities

AmericanaWeek.com is the promotional umbrella thatmaximizes visibility & creates new audiences. Aspirational Marketing at its best.

Aspirational Marketing Benefits

● Distribution (the magazine and website)● Education (the content)● Gratification (for consumers and the dealers)

AmericanaWeek.com employs multi-channel marketing.

● A content-driven magazine produced by the New York Observer

• Original content• 35,000 circulation base• Available at hotels and more• Web accessibility

AmericanaWeek.com employs multi-channel marketing.

AmericanaWeek.com and Americana Week, the magazine, offer the only complete overview of:

● Exhibitions● Seminars● Gallery walks● Historical attractions● Films● Hotels● Kid-friendly events

AmericanaWeek.com employs multi-channel marketing.

● New York Observer website● New York Observer newspaper● Sponsor sites● Web sites including CalendarofAntiques.com and

UrbanArtAntiques.com● Postcards● Concierges● Press Releases● Paid media● Social Media

As an information partner you will receive:

● Opportunity to serve as content advisor● Logo, contact information and more on AmericanaWeek.

com● Potential to be joined by● NYO staff & freelancers● Partnership Credit● Credit in all pr and media● Invitations to preview parties and shows● Membership card in magazine

Potential Articles include:

● The New Face of Americana● The Lure of Steampunk● In Search of Folk Art in New York● American Collections in an International City ● Where does Americana End?● The Multi-Ethnic Dimensions of Americana

● AmericanaWeek.com is an initiative of PR To the Trade and Antiques Show Promotions.

About Regina Kolbe: Ms. Kolbe is President of PR To the Trade, a publicity and marketing agency specializing in promotion of arts and antiques. PR To the Trade is the industry's leader in aspirational marketing. Clients include auction houses, appraisers, antiques show weeks. Ms. Kolbe recently placed four appraisers on a new national TV reality show launching next season.

About Eric Miller: Eric Miller is a web publisher, writer and promoter. He helped launch Antiques in Charlottesville in 2010 and is the co-producer of the Dallas Vintage Jewelry Show. Eric's public relations work has resulted in placements in the Boston Globe, Maine Antiques Digest, Antiques and the Arts, Antique Trader, the New York Post and elsewhere. His articles have appeared in publications including San Francisco Downtown, InPittsburgh and The Pittsburgh Tribune-Review.

With your help Americana Week 2012 will be far more than a selling week. It will be be a resource to help new audiences discover the world of American art and decorative arts. The ultimate satisfaction for new audiences will be to own a representation of their new wisdom. This translates into new dollars for show promoters, dealers and institutions.