Typography & Motion Graphics

Alexis Sansone sp.2016

Wk 1&2 History of typography in motion graphics

Development of the Poster

Wk 1&2 History of typography in motion graphics

What stands out?The use of bold, CAPITALIZED and italicized words and lettersDifferent colorsDifferent type faces

Wk 1&2 History of typography in motion graphics http://www.designishistory.com/design/motion-

graphics

Post- Modernism Designs

Wk 1&2 History of typography in motion graphics

What has changed?

New ideas are used to make designs more intricate.Introduction to combined Typography and graphics design for advertising

Wk 1&2 History of typography in motion graphics

Wk 1&2 History of motion graphics

What is a motion graphic?

Digital footage and/or animation technology to create the illusion of motion or rotationcombined with audio for use in multimedia projects.

Wk 1&2 History of motion graphics

The earliest forms of motion graphics: cave drawings -- represent motion of a story

Motion graphics can be shown in the forms of art, photography, text or video

One of the first successful devices for creating the illusion of motion was the thaumatrope

Wk 1&2 History of motion graphics

A disk with a picture on each side is attached to two pieces of string

When the strings are twirled quickly between the fingers the two pictures appear to blend into one due to the persistence of vision

Wk 1&2 History of motion graphics

William George Horner invents the Zoetrope

a 19th-century optical toy consisting of a cylinder with a series of pictures on the inner surface that, when viewed through slits with the cylinder rotating, give an impression of continuous motion.

Example: Cartoon Network Bumpers - Magical Zoetrope

Wk 1&2 History of motion graphics

Classical animation -- political caricatures and comic strips in newspapers and magazines

1910- Cell animation process was a major break through in figurative animation use of translucent sheets of celluloid for overlaying images. With this came Betty Boop, Terrytoons and Woody Wood Pecker

Wk 1&2 History of motion graphics

Cell Animation Layering Process

Wk 1&2 History of motion graphics

1902- Stop Motion photography is used in George Melies film “A Trip to the Moon”

Stop Motion Example Power Minion

Wk 1&2 History of motion graphics

1906- J. Stuart Blackton discovers that by exposing one frame of film at a time a subject can be manipulated between exposures giving the illusion of motion

Humorous Phases of Funny Faces

Wk 1&2 History of motion graphics http://www.designyourway.net/blog/inspiration/some-of-the-best-kinetic-typography-

examples/

Emily Cohl and Max Fleischer begin to mix live footage with hand-drawn elements.

Experimental Animation turn of 20th century-- postwar industrial advances and changing social, economical, and cultural conditions throughout Europe fuel artist to reject classical representation

Dadaist and Surrealist artists seek to overthrow traditional restraints by exploring the spontaneous and the irrational

Wk 1&2 History of motion graphics

1970- Frank & Caroline Mouris develop collage animation

Animators begin to be brought onto feature films and mini films to create opening or closing animations

Pink Panther Opening sequence, Loony Toons mini films

Pink Panther Opening Motion Graphic

Wk 1&2 Typography within motion graphics http://designshack.net/articles/typography/kinetic-typography-an-introductory-

guide

How is Typography integrated in a motion graphic?

Wk 1&2 Typography within motion graphics

When we think of motion graphics and animations the text size, shape and font lead us to assume and associate different things with the motion graphic

Loony Toons Example

Wk 1&2 Typography within motion graphics

Betty Boop gives a completely different atmosphere

Betty Boop Example

Wk 1&2 Typography within motion graphics

A leader in motion graphics and advancements in typography within motion graphics

Mickey Mouse ExampleDisney Example