Week 10: Analytics
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Transcript of Week 10: Analytics
WEEK 10
Web Analytics
Web Analytics
Traffic Levels
Total # of Visits Assess general “Buzz” of Website Daily trends
Unique Visitors
Metrics
Pages/Visit Bounce RateAvg. Time on Site% New Visits
EngagementRelevance/
UsefulnessEngagement/
InterestLoyalty/Growth
Visitors
Technical Specs Accessibility and Compatibility for User Experience
Mobile Usage Devices and Operating Systems
Visitors
Geographic Information Segmentation &
Campaign Measurement
Traffic Sources
Traffic Sources Campaign Measurement or Planning Focus your Efforts
Traffic Sources
Referring Sites Evaluate Source Quality
Traffic Sources
Common Search Keywords SEO Activities
Site Usage
Internal Search Activity Evaluate Information Architecture and Design
Site Usage
Content Performance Popularity Engagement
Using Webstats for Sales
What does your website really have to offer? Traffic #’s Geographic Segmentation Engagement/Time on Site Recurring Visitors
Additional helpful information Psychographic Information Demographic Information
Gather through website sign-
ups
Gather through website sign-
ups