Analytics Highlights from Social Media Week 2012
13
Social Media Week Highlights powered by &
-
Upload
salesforce -
Category
Technology
-
view
1.764 -
download
2
Transcript of Analytics Highlights from Social Media Week 2012
Social Media Week Highlights
powered by &
Social Demographics for SMW12
hamburg
san francisco
singpore
paris
tokyo
hong kong
washington dc
sao paulo
miami
toronto
london
new york
0 5,000 10,000 15,000 20,000 25,000
Social mentions
53% Female 47% Male 40% 25-34 yrs old
0
500
1,000
1,500
2,000
2,500
3,000
3,500
SMW12 SMW11
78% more Social Mentions for SMW12
79,910 social mentions of SMW11142,348 social mentions of SMW12
Feb 12 Feb 13 Feb 14 Feb 15 Feb 16 Feb 17
Top Topics Mentioned
Social mentions
toronto
miami
photography
blogging
business
technology
media
marketing
social media
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
Top Influencers
Social mentions
@npointsocial
@celialacy
@chinwag
@brendaleguisamo
@socialmediaweek
@borja
@nvollten
@jamesbrowninmia
@arshtcenter
@steffsez
0 200 400 600 800 1,000 1,200
#SMW12 Conversation Cloud
Top 5 Cities
#SMWNYC
56% Female
@ajohurley
@kiran_6829
@24041912
@olason
@skoeld
@rrobinson
@bubblelounge
@saatchiwellness
@growsocialseeds
@Orcintl
0 50 100 150 200 250 300 350
Top Influencers
Social Mentions
44% Male 43% 25-34 yrs old
#SMWLDN
49% Female 51% Male 46% 25-34 yrs old
@joeybenyoav
@cliicnextplz
@julie_payette
@goddesscupcakes
@chinwag
@npointsocial
@goldennotebook
@lauraandrew
@lesainteloise
@celialcy
480 490 500 510 520 530 540
Top Influencers
Social mentions
#SMWTO
60% Female 40% Male 37% 35-44 yrs old
@kendrataylor
@adsonlinkedin
@_mattmacdonald
@smwto
@ronalvesteffer
@catmangan
@annsatterfield
@cwrawls3
@hbrexchange
155 160 165 170 175 180 185 190 195
Top Influencers
Social mentions
#SMWMIAMI
59% Female 41% Male 47% 35-44 yrs old
@roblower6
@nateforant
@ceseco
@beckyc0320
@brendaleguisamo
@borja
@nvollten
@jamesbrowninmia
@arshtcenter
@steffsez
0 200 400 600 800 1,000 1,200
Top Influencers
Social mentions
#SMWSP
48% Female 52% Male 51% 25-34 yrs old
@g4c_br
@casadasrosa
@puc_sp
@casadosaber
@games2learn
@15vanderlan
@downtowngoiania
@luizteofilo
@aldairqueirozgo
@repsaude
0 50 100 150 200 250 300 350
Top Influencers
Social mentions
Methodology
SMW11 vs. SMW12 analysis time frame: Feb 6 – Feb 11, 2011 vs. Feb 12 – Feb 17, 2012
(5pm PST)
SMW12 analysis time frame: Feb 12 – 17, 2011
The SMW Radian6 profile includes the following keywords:
“smw11”
“smw12”
“smw”
“social media week”
“socialmediaweek”
“smwtok”
“smwdc”
“smwmiami”
“smwsf”
“smwhamburg”
“smwhk”
“smwsp”
“smwnyc”
“smwldn”
“smwto”
“smwparis”
“smw_sg”
