Websites analysis

HOTEL BEDFORD VS

HOTEL SPLENDID ETOILE

Easy to Find:

Hotel Splendid Etoile:

Hotel Bedford:

These hotels are really easy to find. They are both on the first page of Google (for a research by name and by name + localization). Moreover, if we make a research by hotel type + localization, there is only the hotel splendid etoile on the first page of Google.

Easy to Use: The Hotel Splendid Etoile

• It is a very clear and concise website.

•It is very easy to navigate on this website (with the banner on the right of the website).

•There different categories (Hotel, rooms, booking system…).

• Pictures diaporama.

Easy to Use: The Hotel Bedford

•It is a very clear and concise website.

•It is very easy to navigate on this website (with the banner on the top of the website).

•There are different categories (Localization, hotel, restaurant…)

• Pictures diaporama.

Engagement:

The Hotel Splendide Etoile

On the main page on this webiste, we have the possibility to joint the facebook page and / or the twitter page of this hotel. There are the phone number, the address and the email address of this hotel, so it is easy to enter in contact. In the category of booking, we can find reviews of other guests.

The Hotel Bedford:

At the bottom of the main page of this website, there is not link for social network, but, we can find all the information necessary in order to enter in contact with this hotel. There is the possibility to subscribe to the newsletter.

Easy to book:

For these two websites, it is very easy to book online. On the main page of both, we can check the avaibility. If we click on « Reservation », we can have rates, special offers, and additional information in order to make a booking without problems.

The Hotel Splendid Etoile: The Hotel Bedford:

Easy to Share:

The Hotel Splendide Etoile

This hotel has a facebook page and a twitter account, so it is easy to share this website.

The Hotel Bedford:

There is no way to share it.

Qualitative analysis:

• Market Positioning:

These two hotels are a four star hotel. They are both a hight positioning, in this sense, they are on the luxurous segment, and, they are interest by the same client segments (business and leisure). The main page of these two hotels are very well desgined.

•Distinctive:

There are not really distinctive points. They are both modern and design.

•Express Level:

These two websites express the good quality of these hotels, of their services.

Conclusion:

The hotel Bedford should improve its accessibility to social networks. It should add a guestbook, and a link to a guest review like TripAdvisor . Its newsletter subscription should be more visible.

The hotel Splendid Etoile should create a newsletter subscription on its main page. It should add also a guestbook (in order to have some reviews).The link to TripAdvisor site should be more visible and easier to use.