Analysis of Medical WebsitesSuggestions for updation of delhihomeo.com

Dr. Deepti Chawla

Summary of review

Select sites reviewed: Hospitals (like John Hopkins & Mayo Clinic) Societies like (British Homoeopathic Association & Faculty of Homeopathy) Government websites (NHS of UK)

The objectives of above websites is similar in nature to the objective of the DDH website. They cater to :

Practitioners Patients Functional / Departmental Audience

The content is clearly de-markated for the multiple audience groups.

Channels & Content: Most websites reviewed are very topical and rely heavily on fresh content to retain appeal

Visual Appeal: Most medical website are well spaced out, with white background and soft palette of colours like blues &

green All of the websites use appealing visuals Websites are very light and load in under 2-3 seconds including visuals and some use flash

Salient features of the websites are attached

NHS of UK• Very patient friendly site

• Clean design with lots of visuals

• Important features:

• Find Services- A feature designed to help patients locate the practitioners , hospitals and dispensaries based on the pin code / location

• Medical Advice based on symptoms

• Health A-Z – Excellent feature, for common 750 ailments

• Other features:

• News & Headlines

• Blogs for discussions

NHS of UK (contd.)

• Other features:

• Open feedback forum for practitioners and hospitals

Mayo Clinic• Very patient friendly site

• The blue & green combination is very appealing to the eye and gives a professional yet patient friendly appearance

• Very similar in content to the NHS website, however, sections not crisply defined.

• Important features:

• Newsletter

• Description of tests & procedures

• Links for Health information, Medical Services and Education & Research.

British Homoeopathic Association

• Focussed mostly on promotion of Homeopathy

• The blue & green combination is very appealing to the eye and gives a professional yet patient friendly appearance

• Content specific to establishing evidence for homeopathy in UK.

• Important features:

• Links to community sites like Facebook – Focus on Homeopathy

John Hopkins• Practitioner focused site

• Important features:

• Significant body of research available on the website – links student and practitioners

Faculty of Homeopathy

• Site focused on imparting education & training related to Homeopathy

• Important features:

• Has good training content

Suggested Sections

Current website Delhihomeo.com has most of the sections, however the layout can be made sharper for the specific audience

Some suggested features Online repertory / Remedy Finder Practitioner Blog Symptoms & treatment advice Good living advice

Visual makeover of website will go a long way in improving the overall appeal & usability of the site